WorksheetsChapter 1 -UNDERSTANDING CUSTOMER ANALYTICS
Total questions: 26
Worksheet time: 14mins
a process by which
data can be turned into predictive
insights - analyzes performance data
and learns the normal behavior of a
system. It can use data from various
sources and integrate with existing
monitoring products.
Customer Analytics
refers to
the amount of data that exists. It is like the
base of big data, as it is the initial size and amount
of data that is collected.
Velocity
Volume
Value
Variety
It uses a software,
computer software examples includes:
Operating systems (such as Microsoft
Windows, Linux, macOS) Productivity Software
(for example, Microsoft Office Suite including
Word, Excel, and PowerPoint) Internet Browsers
(including Firefox, Chrome, and Safari), to
ensure connectivity between
devices/computers linked via cloud
computing. Cloud computing service
providers usually maintain multiple copies of
the data to mitigate instances of security
threats, data loss.
Mobile traffic
internet of things
Cloud computing traffic
Smart devices
refers to the collective
network of connected devices and the technology
that facilitates communication. Such
communication hardware, to collect, send and act
on data they acquire.
Cloud computing traffic
Internet of things
Smart devices
Typically, mobile devices include:
Cellphones. Smartphones. Tablets.
Mobile traffic
Internet of things
Cloud computing traffic
IoT technologies enable ------, providing
businesses with valuable insights that can drive decision-making and
optimization.
real-time data collection and analysis
Internet of things
Smart devices
IoT has significantly------- by providing
increased visibility and control over various processes, from production to
distribution.
Real-time data collection and analysis
improved supply chain management
smart devices
Blockchain technology, initially developed as the underlying technology
for cryptocurrencies like Bitcoin, has evolved into a powerful tool for
businesses seeking to achieve greater transparency and security in
transactions.
Decentralized and transparent
transactions
Blockchain technology
IOT
Smart devices
It refers
to how quickly data is generated and how quickly
that data moves.
Volume
Variety
Value
Velocity
5G, the fifth-generation mobile network, promises to revolutionize
connectivity with significantly ------ compared to its
predecessors.
Faster data transfer speeds
Enhanced remote work capabilities
Real-time communication and collaboration
The widespread adoption of 5G technology can greatly ------ by providing more reliable and faster connections for
employees working from home or other remote locations.
Real-time communication and collaboration
A. Faster data transfer speeds
Enhanced remote work capabilities
5G and advanced connectivity can also enable-----, which is crucial for businesses
operating in a globalized world.
Enhanced remote work capabilities
Real-time communication and collaboration
Faster data transfer speeds
Robotics and automation have been transforming the manufacturing
industry for decades, leading to increased efficiency, productivity, and
cost savings.
Manufacturing and assembly line innovations
Warehouse and logistics improvements
Immersive training and simulation experiences
Robotics and automation have also made significant ------ industry, helping companies streamline their
operations and meet increasing demands for faster delivery times.
Enhanced customer experiences and marketing
Manufacturing and assembly line innovations
Warehouse and logistics improvements
VR and AR technologies have opened up new possibilities for ---- experiences across various industries.
immersive
training and simulation
Enhanced customer experiences and marketing
Remote collaboration and communication
VR and AR technologies can also be utilized to create engaging and
personalized customer experiences, as well as innovative marketing
campaigns.
Enhanced customer experiences and marketing
A. Immersive training and simulation experiences
Remote collaboration and communication
The integration of VR and AR technologies into ---- tools can significantly enhance remote work capabilities,
enabling teams to interact more effectively despite geographical barriers.
Enhanced customer experiences and marketing
Remote collaboration and communication
Immersive training and simulation experiences
refers to the diversity of data types. An
organization might obtain data from a number of
different data sources
veracity
velocity
value
Variety
It’s the traditional data which is
organized and conforms to the
formal ---. This
data can be stored in a
relational database. Example:
Bank statement containing
date, time, amount etc.
Structured data
Semi Structured data
Unstructured data
It
doesn’t conform to the formal
structure of data. Example: Log
files, JSON files, Sensor data,
csv files etc.
semi structured data
structured data
unstructured data
It’s not an organized data and
doesn’t fit into rows and
columns structure of a
relational database. Example:
Text files, Emails, images,
videos, voicemails, audio files
etc
semi structured data
unstructured data
structured data
It
refers to the quality and accuracy of data.
Gathered data could have missing pieces, may be
inaccurate or may not be able to provide real,
valuable insight. Veracity, overall, refers to the level
of trust there is in the collected data.
value
veracity
volume
variety
trustworthiness of data
volume
veracity
value
variety
This refers to the---that big data can provide, and it
relates directly to what organizations can do with
that collected data. Being able to pull value from
big data is a requirement, as the value of big data
increases significantly depending on the insights
that can be gained from them.
value
volume
veracity
variety
identifies
each individual customer’s preferences,
needs and behaviors. By personalizing your
offers at this level, you can maximize your
marketing campaign dollars and enhance
your customer relationship.
(a)
method is when
marketers
spray large groups of
potential customers with their
promotional messages. In the
physical world, this pertains to
billboards, bus ads, radio ads, and tv
ads. In the digital world, this means
mass emails.
(a)
