Font size
S
M
L
XL
WorksheetsLinkedIn Marketing Labs | Marketing Solutions Fundamentals
Total questions: 111
Worksheet time: 2hrs 51mins
Name
Class
Date
1.
According to LinkedIn, what are the three main reasons it’s an effective advertising solution? Select all that apply.
a)
Right audience
b)
Right engagement
c)
Right message
d)
Right environment
2.
Fernando wants to pay with monthly invoicing. What is the minimum monthly spend?
a)
$3,000 USD per month for 2 of the last 12 months
b)
There is no minimum
c)
$5,000 USD per month for 3 of the last 12 months
d)
$1,000 USD per month
3.
James has a large audience size and low delivery. What could he do to increase delivery? Select three.
a)
Review bids
b)
Review content
c)
Review bid strategy
d)
Enable Audience Expansion
e)
Use the AND-OR feature
4.
Which targeting attributes are provided by members? Select six.
a)
Company
b)
Language
c)
Job Experience
d)
Location
e)
Education
5.
What is cost cap bidding?
a)
Get the most results possible with your full budget
b)
Set a maximum cost per key result
c)
Get the most results with your bid while controlling your bid in the auction
6.
Henrietta is starting to create her ad creative. How many images can she upload to the media library at a time?
a)
Four images
b)
Three images
c)
One image
d)
Two images
e)
Five images
7.
Alicia manages campaigns to sell security software to IT decision makers in the US. What steps should she take when she sets up campaign targeting? Select all that apply.
a)
Pick specific relevant skills
b)
Exclude certain job seniorities who are not decision makers
c)
Choose the job function for decision makers
d)
Select US as the location
8.
Santosh is launching his first ad campaign on LinkedIn and he's resource constrained. What should he consider as he designs his ad creative? Select all that apply.
a)
Develop a strong video ad campaign
b)
Reuse content he already has
c)
Use the same image with different headlines to create more than one ad creative quickly
d)
Use a variety of formats to pique his audience's interest
9.
What does the AND-OR feature do? Select all that apply.
a)
Narrows audience
b)
Expands audience
c)
Test different ad creatives
10.
Which roles are available in Campaign Manager? Select all that apply.
a)
Account Manager
b)
Viewer
c)
Billing Admin
d)
Campaign Manager
e)
Creative Manager
11.
Which ad types are considered Sponsored Content? Select all that apply.
a)
Event Ads
b)
Single Image Ads
c)
Carousel Ads
d)
Video Ads
e)
Document Ads
12.
Peter has high engagement rates and low conversions. Which actions could he consider? Select all that apply.
a)
Optimize ad creatives
b)
Add Lookalike Audiences based on those who converted
c)
Use Campaign Demographics to understand which audience is engaging
d)
Test LinkedIn Lead Gen Forms
e)
Checking his landing page to ensure it's clear
13.
Hiroshi is starting to create his ad creatives. Which steps should he take? Select all that apply.
a)
Upload new multimedia
b)
Fill in the details
c)
Collect his ad content
d)
Preview his ads
14.
What is manual bidding (Enhanced)?
a)
Get the most results possible with your full budget
b)
Set a maximum cost per key result
c)
Get the most results with your bid while controlling your bid in the auction
15.
Juan is considering running Text Ad campaigns to drive Consideration. According to LinkedIn, which key performance indicator (KPI) is the most relevant?
a)
Video views
b)
Lead generation
c)
Engagement
d)
Website visits
16.
Message Ads are only effective for driving conversions.
a)
TRUE
b)
FALSE
17.
In Campaign Manager, which 2 metrics are associated with Brand Awareness? Select two.
a)
Video views
b)
Impressions
c)
Engagement with posts
d)
Website visits
e)
Reach
18.
People can only find your LinkedIn Page through search.
a)
FALSE
b)
TRUE
19.
Members need to leave the LinkedIn platform if they want to read and download content from a Document Ad.
a)
TRUE
b)
FALSE
20.
Which types of budgets can you choose?
a)
None of these
b)
Daily budget only
c)
Daily and lifetime budget
d)
Lifetime budget only
21.
Aditya is running a Video Ad campaign and he wants to drive conversions. What should he do?
a)
Retarget video viewers
b)
Pause Video Ads since those can only be used for Brand awareness
c)
Run a different Video Ad campaign
22.
Nicolas wants to use Audience Attributes. What could that include? Select all that apply.
a)
Demographics
b)
Interests and Traits
c)
Job Experience
d)
Education
e)
Company
23.
What is the difference between Awareness and Consideration?
a)
Awareness increases deeper engagement that builds a relationship while Consideration increases visibility and share of voice
b)
Awareness increases visibility and share of voice while Consideration leads to purchase decisions
c)
Awareness increases visibility and share of voice while Consideration increases deeper engagement that builds a relationship
24.
What can someone with the Account Manager role do in Campaign Manager?
a)
Edit and add new creatives
b)
Change billing details
c)
View and download campaign data and reports
d)
Create and edit campaigns
e)
Oversee overall account actions, including managing users, creating campaigns, and editing campaigns
25.
Louis is looking to reach decision makers at IT companies. How should he target? Select all that apply.
a)
Age
b)
Years of experience
c)
Seniority
26.
How long do contact lists take to process?
a)
36 hours
b)
24 hours
c)
48 hours
d)
12 hours
27.
What time zone do LinkedIn Ads use?
a)
Greenwich Mean Time (GMT)
b)
Universal Time Coordinated (UTC)
c)
Pacific Standard Time (PST)
d)
Eastern Standard Time (EST)
28.
Which metrics are available in Campaign Manager? Select all that apply.
a)
Reach and frequency
b)
Engagement metrics
c)
Overall impressions
d)
Clicks
e)
Budget
29.
Text Ads appear on desktop and mobile.
a)
TRUE
b)
FALSE
30.
Which are Matched Audience Targeting types? Select all that apply.
a)
Retargeting
b)
Lookalike Targeting
c)
Account Targeting
d)
None of these
e)
Email Contact Targeting
31.
Boosted posts are billed through your LinkedIn Page.
a)
TRUE
b)
FALSE
32.
Can you exclude existing customers when you run a Contact Targeting campaign?
a)
No
b)
Yes
33.
Document Ads allow you to promote only ungated documents, such as papers, slides, or eBooks.
a)
TRUE
b)
FALSE
34.
Sonya is using Website Retargeting to recapture her visitors' interest. Which ad format should she consider? Select all that apply.
a)
Retarget with tailored Sponsored Content
b)
Retarget with the same ad creative
c)
Retarget with personalized Sponsored Message
35.
Pierre wants to reach a similar audience as his past purchasers. What should he consider using?
a)
Lookalike Audiences
b)
LinkedIn Audience Network
c)
Audience Expansion
d)
List upload
36.
Afiya needs to target small companies from a specific set of industries. What is the best way to do this? Select all that apply.
a)
Target by job experience
b)
Target by industry
c)
Target by company size
d)
Target by interests
37.
What can someone with the Campaign Manager role do in Campaign Manager?
a)
View and download campaign data and reports
b)
Create and edit campaigns
c)
Change billing details
d)
Edit and add new creatives
e)
Oversee overall account actions, including managing users, creating campaigns, and editing campaigns
38.
Joanna is developing her win-back strategy, focused on converting previous customers who stopped using the brand. Which targeting method is recommended?
a)
Company Targeting
b)
Lookalike Audiences
c)
Contact Targeting
39.
Sophie is working on her ads' creative design. Which elements should she consider while developing ad creatives for LinkedIn? Select all that apply.
a)
Use bold, complimentary colors and shapes
b)
Use negative space
c)
Use a clear font
d)
Find or create surprising or unexpected photos
40.
What is a Single Image Ad?
a)
An ad format that allows you to promote your content directly in the LinkedIn feed
b)
An ad format that creates an interactive story with swipeable series of cards in the LinkedIn feed
c)
An ad format that consists of a headline, brief text, and an optional image and appears on the right rail on desktop
41.
If your ad is rejected, which ad formats can you edit directly in Campaign Manager? Select two.
a)
Sponsored LinkedIn Page posts
b)
Text Ads
c)
Video Ads
d)
Direct Sponsored Content Ads
e)
Thought Leader Ads
42.
How long does it take for ads to be reviewed?
a)
On average, 12 hours, but it may take longer during high volume periods
b)
On average, 24 hours, but it may take longer during high-volume periods
c)
On average, 36 hours, but it may take longer during high volume periods
d)
On average, 48 hours, but it may take longer during high volume periods
43.
A mix of organic and paid content can increase the likelihood of conversion by 61%.
a)
FALSE
b)
TRUE
44.
With Audiences, you can use your data to retarget website visitors or reach known contacts and accounts. What does that include? Select four.
a)
Demographics
b)
Retargeting
c)
List upload
d)
Interests and Traits
e)
Lookalike
45.
What is maximum delivery bidding (Automated)?
a)
Get the most results possible with your full budget
b)
Set a maximum cost per key result
c)
Get the most results with your bid while controlling your bid in the auction
46.
How many days does LinkedIn recommend you wait before making improvements to a campaign?
a)
At least a month
b)
At least 7 consecutive days
c)
At least 2 weeks
d)
At least 5 consecutive days
47.
What is the minimum target audience size allowed on the platform?
a)
300 members
b)
500 members
c)
100 members
d)
1,000 members
48.
Which billing options are available with LinkedIn Advertising? Select all that apply.
a)
Monthly invoicing
b)
Insertion order
c)
None of these
d)
Credit card
49.
Campaign Manager columns cannot be customized.
a)
TRUE
b)
FALSE
50.
What is a Carousel Ad?
a)
An ad format that allows you to promote your message directly in the LinkedIn feed
b)
An ad format that consists of a headline, brief text, and an optional image and appears on the right rail on desktop
c)
An ad format that creates an interactive story with swipeable series of cards in the LinkedIn feed
51.
You do not need a LinkedIn Page to set up a LinkedIn Ads campaign.
a)
FALSE
b)
TRUE
52.
What can someone with the Viewer role do in Campaign Manager?
a)
Change billing details
b)
Edit and add new creatives
c)
View and download campaign data and reports
d)
Create and edit campaigns
e)
Oversee overall account actions, including managing users, creating campaigns, and editing campaigns
53.
Dynamic ad formats are broadly divided into which categories? Select three.
a)
Job Ads
b)
Follower Ads
c)
Engagement Ads
d)
Spotlight Ads
e)
Lead Gen Ads
54.
Andrea wants to reach more members with similar professional characteristics. What should she consider? Select all that apply.
a)
Website Retargeting
b)
Audience Expansion
c)
Lead Gen Forms
d)
Lookalike Audiences
55.
Suharto wants to boost his company's LinkedIn Page posts with paid media. According to LinkedIn, which steps should he take? Select five.
a)
Measure his success
b)
Write a new post
c)
Set up his campaign
d)
Click the Boost button
e)
Choose a post
56.
William has low impressions on his campaigns. Which tactics should he consider using to increase his reach? Select five.
a)
The OR feature
b)
Forecasted audience
c)
Suggested targeting
d)
Audience Expansion
e)
LinkedIn Audience Network
57.
A company wants to promote its leaderships' posts to communicate through a trusted voice to build brand equity and stay top-of-mind. Which ad type should they use?
a)
Spotlight Ads
b)
Influencer Ads
c)
Spokesperson Ads
d)
Thought Leader Ads
58.
How many companies does LinkedIn recommend you include when running a Company Targeting campaign?
a)
At least 5,000 companies
b)
At least 500 companies
c)
At least 10,000 companies
d)
At least 1,000 companies
59.
Jason bids $5. Claire bids $4. Jason will win the auction and pay $5.
a)
TRUE
b)
FALSE
60.
Juan needs to create a sponsored content post. Which type of access does he need on the company's LinkedIn Page?
a)
Demand Gen manager
b)
Advertising manager
c)
Landing Pages manager
d)
Lead Gen Forms Manager
e)
Sponsored Content poster
61.
According to LinkedIn, companies that post 4 times per week see a 2x lift in engagement with their content.
a)
TRUE
b)
FALSE
62.
According to LinkedIn, what components should you consider when building a creative for ad campaigns? Select all that apply.
a)
Copy
b)
Net-new content
c)
Format
d)
Testing
e)
Imagery
63.
Ana wants to expand her reach beyond her current audience. Which Matched Audience should she consider? Select all that apply.
a)
Contact Targeting
b)
Lookalike Audiences
c)
Company Targeting
d)
Website Retargeting
64.
According to LinkedIn, what is the first step to use LinkedIn Ads?
a)
Post to your network
b)
Create your first ad campaign
c)
Set up your LinkedIn Page
65.
Tomas is recruiting and wants to reach job applicants for a specific role. According to LinkedIn, which Sponsored Content ad format should he use?
a)
Event Ads
b)
Carousel Ads
c)
Thought Leader Ads
d)
Single Image Ads
e)
Video Ads
66.
Carlos plans to use 5,000 email contacts to run a Contact Targeting campaign. Does this align with LinkedIn's best practice?
a)
No, LinkedIn recommends a minimum of 10,000 email contacts
b)
Yes, LinkedIn recommends at least 5,000 email contacts
c)
No, LinkedIn recommends no fewer than 4,000 email contacts
67.
How many members does LinkedIn have?
a)
Less than 250 million
b)
500 million
c)
More than 900 million
d)
750 million
68.
Kerry wants to optimize her campaigns by better understanding the target audience for her ads. While running her last campaign, Kerry focused her targeting on Job Function. What can she use to see additional information about targeted individuals?
a)
Audience Tracking
b)
Campaign Demographics
c)
Insights Tracking
69.
What are best practices for Document Ads? Select all that apply.
a)
Only use ungated documents
b)
Avoid using URLs in your document
c)
Create an attention-grabbing cover page
d)
Keep the file size under 100 MB
e)
Optimize the document for desktop and mobile
70.
What can someone with the Creative Manager role do in Campaign Manager?
a)
Change billing details
b)
View and download campaign data and reports
c)
Create and edit campaigns
d)
Oversee overall account actions, including managing users, creating campaigns, and editing campaigns
e)
Edit and add new creatives
71.
What is LinkedIn Audience Network?
a)
Serve your ads on LinkedIn's trusted network of third-party publishers where LinkedIn audiences engage
b)
Leverage insights to help you build Lookalike Audiences
c)
Use this demographics tool to refine your targeting strategy
72.
Francois recently created his company's LinkedIn Page. According to LinkedIn, how many followers does his Page need to have to start having exponential growth?
a)
200 followers
b)
250 followers
c)
50 followers
d)
150 followers
e)
100 followers
73.
Carolyn can edit and add new creatives in Campaign Manager. Which access could she have? Select all that apply.
a)
Creative Manager
b)
Billing Admin
c)
Campaign Manager
d)
Account Manager
e)
Viewer
74.
What does every LinkedIn Ad campaign start with?
a)
A budget
b)
An objective
c)
A report
d)
An audience
75.
Which factors does LinkedIn consider when determining auction winners? Select all that apply.
a)
Competitive bid
b)
Vertical
c)
None of these
d)
High click through rate (CTR)
e)
Quality score
76.
What is required to pay by Insertion Order?
a)
A minimum spend of $50,000
b)
You have a LinkedIn ad representative
c)
A credit card
77.
Leo launched a new ad campaign. After looking at the campaign performance in Campaign Manager, he wants to improve his ad creative. What should he do?
a)
Change one element at a time
b)
Completely overhaul the ad creative
c)
Change two elements at a time
78.
There are 3 advertisers bidding in the auction. Advertiser A bids $12 and has a relevancy score of 4. Advertiser B bids $8 and has a relevancy score of 9. Advertiser C bids $4 and has a relevancy score of 3. Which advertiser wins the auction?
a)
Advertiser C
b)
Advertiser A
c)
Advertiser B
d)
None of them
79.
What do you need to create an ad account? Select three.
a)
Paid media admin access to a LinkedIn Page
b)
A LinkedIn profile
c)
A method of payment
d)
Page admin access to a LinkedIn Page
80.
You can upload up to 300,000 contacts for Contact Targeting.
a)
TRUE
b)
FALSE
81.
LinkedIn recommends that you start low and optimize to find your ideal bid.
a)
FALSE
b)
TRUE
82.
Juliette wants to capture her audience's attention. She has a limited number of images. Does this limit her potential to have a mix of ad creatives?
a)
No
b)
Yes
83.
Louisa noticed she is not spending her campaign budget. What should she consider doing? Select all that apply.
a)
Set more competitive bids
b)
Change her ad creative
c)
Use LinkedIn Audience Network
d)
Use Automated Bid
e)
Enable Audience Expansion
84.
Sam wants to drive people from consideration to conversion. Which Matched Audience should he consider? Select two.
a)
Lookalike Audiences
b)
Company Targeting
c)
Contact Targeting
d)
Website Retargeting
85.
Lucia is not getting many matches from her clients' business emails on LinkedIn because they signed up with their personal addresses. What should she do?
a)
Target the company
b)
Create a Lookalike Audience
c)
Run a Contact Targeting campaign
86.
What are the types of paid media admins? Select three.
a)
Demand Gen manager
b)
Page admin
c)
Sponsored Content poster
d)
Lead Gen Forms manager
e)
Landing Pages manager
87.
A LinkedIn Page is where you can communicate with your followers who are current and prospective customers.
a)
FALSE
b)
TRUE
88.
Keith wants to understand how his campaign performs across the funnel. He adds the LinkedIn Insight Tag onto his site for tracking. What is that tracking called for LinkedIn Ads?
a)
Conversion Tracking
b)
Website Tracking
c)
Insights Tracking
89.
Javier created a campaign and he wants to narrow his audience. He is targeting by job title. Can you exclude job function or seniority?
a)
Yes
b)
No
c)
I don't have enough information
90.
Stanley has access to LinkedIn Recruiter. Which additional objective will he see in Campaign Manager?
a)
Talent leads
b)
Job applicants
c)
Recruitment
91.
Which targeting attributes are inferred?
a)
Language
b)
Demographics
c)
Job Experience
d)
Company
e)
Interests and Traits
92.
Under Consideration in Campaign Manager, which objectives can you choose? Select all that apply.
a)
Website conversions
b)
Website visits
c)
Engagement
d)
Video views
e)
Lead generation
93.
Engaging a LinkedIn Content and Creative Marketing Partner can drive higher engagement and more conversions.
a)
TRUE
b)
FALSE
94.
According to LinkedIn, how many different ad creatives should you include in your first ad campaign?
a)
1 to 2
b)
6 to 7
c)
4 to 5
d)
3
95.
All budget options have lifetime pacing.
a)
FALSE
b)
TRUE
96.
Why is it useful to leverage your own data when building target audiences? Select all that apply.
a)
Reach existing customers
b)
Engage with members who have interacted
c)
Connect with qualified prospects
d)
None of these
97.
The Insight Tag is a prerequisite for Website Retargeting.
a)
FALSE
b)
TRUE
98.
What is Campaign Manager?
a)
LinkedIn's ad management platform where you can only make revisions to ads
b)
LinkedIn's ad management platform where you can create, launch, and evaluate the performance of your LinkedIn ad campaigns
c)
LinkedIn's ad management platform where you can only review campaign performance
99.
LinkedIn Pages have page admin and paid media admin roles.
a)
TRUE
b)
FALSE
100.
Campaign Manager will suggest a bid range that makes your content more likely to be seen.
a)
FALSE
b)
TRUE
101.
What can someone with the Billing Admin role do in Campaign Manager?
a)
Edit and add new creatives
b)
Create and edit campaigns
c)
View and download campaign data and reports
d)
Oversee overall account actions, including managing users, creating campaigns, and editing campaigns
e)
Change billing details
102.
LinkedIn ad formats are broadly divided into which four categories? Select four.
a)
Consideration Ads
b)
Text Ads
c)
Dynamic Ads
d)
Sponsored Content
e)
Sponsored Messaging
103.
What is the media library?
a)
A repository of LinkedIn Live Events
b)
A repository of ads live on LinkedIn now
c)
A single location for uploading, managing, removing, and selecting media for ad creation
d)
A repository of stock imagery to help you create ad campaigns
104.
How does the AND-OR feature work?
a)
AND narrows and further refines targeting, while OR increases to include members who meet one criterion or another
b)
Both AND and OR expand the audience
c)
Both AND and OR narrow the audience
d)
AND increases to include members who meet one criterion or another while OR narrows and further refines targeting
105.
What is a Text Ad?
a)
An ad format that consists of a headline, brief text, and an optional image and appears on the right rail on desktop
b)
An ad format that allows you to promote your message directly in the LinkedIn feed
c)
An ad format that creates an interactive story with swipeable series of cards in the LinkedIn feed
106.
According to LinkedIn, what are 2 ways to improve your targeting strategy?
a)
Impressions and clicks
b)
Awareness and conversion
c)
Reach and relevance
107.
LinkedIn supports full-funnel objectives grouped into 3 areas. Select those 3 areas.
a)
Awareness, Conversion, Retention
b)
Awareness, Consideration, Lead Generation
c)
Awareness, Consideration, Conversion
d)
Awareness, Engagement, Adoption
108.
Greg wants to optimize his ad campaigns with Audience Insights. How can Audience Insights help him?
a)
Reach engaged audiences
b)
Refine his audience
c)
Tailor his ad campaign
d)
None of these
e)
All of these
109.
Feng launched a new ad campaign. He realized the ads' images are cropped on mobile. Which tool should he use to avoid this in the future?
a)
Image tool
b)
Format tool
c)
Size tool
d)
Preview tool
110.
According to LinkedIn, what are targeting best practices? Select all that apply.
a)
Start broad with your targeting
b)
Avoid inferred attributes
c)
Split campaigns by region
d)
Tailor content to your segments
e)
Align your audience to your target personas
111.
LinkedIn uses a second-price auction, which means you will pay a penny above the second-highest price.
a)
TRUE
b)
FALSE
Reset
