1. It is a “look that has the appeal of newness because it has been missing or scarce in the marketplace.

3. Its popularity and reception of consumers for this idea fades away easily over a short period of time.

4. Its appeal among consumers is relatively small.

5. It is a pattern or a conceptualized idea that has the prospect of providing or having a continuing influence for a longer period of time.

6. When it reaches a certain point of popularity, it declines and eventually disappears and dies in the market.

7. Its influence spreads across many sectors in the society.

8. It is trivial because of its short life expectancy and prone to being outmoded.

9. It is not created but is just revived from a style that existed all along in the lives of some sub-group.

10. What is the stage of identifying a trend that involves the early adopters participating together with the innovators to increase the perceptibility or viability of the trend?

1. It is a way of doing new things of an individual, group or societal approach then followed by many people.

2. It is something, such as an interest or fashion that is very popular for a short period of time.

3. The practice of collecting information and attempting to spot a pattern, or trend, in the information

6. It is employed as a strategic kind of thinking when one’s goals are to analyze and examine arguments or to assess the reasons put forward to justify certain claims.

11. It implies both intuitive and rational processes as they are equally important for a strategic decision maker. (Singh and Singhal 2015)

12. It examines the effects of relevant external factors, or the macroenvironmental factors, on what is being decided on.

13. A systematic method or process of calculating the strengths and weaknesses of each of the alternative solutions to a given problem in monetary values.

14. It conceived originally to aid decision – makers in the areas of business and industry.

15. The system or process of thinking that is “more cultivation or reflective, computational, and rule governed.”