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Quiz#2: Semiotics and Multi-Modal Approaches

Total questions: 12

Worksheet time: 13mins

Name
Class
Date
1.
Name: (Surname, First Name, Middle Initial)
4 lines
2.

Section:

4 lines
3.
He distinguished the signifier and signified.
a)
Charles Sanders Pierce
b)
Ferdinand De Saussure
c)
Henry Jenkin
d)
Roland Barthes
4.
It is the study of signs, symbols, and signification and the study of how meaning is created.
a)
Semiotics
b)
Signs
c)
Multi-modals/ modes
d)
Levels of signification
5.
It is the smallest unit of meaning.
a)
Semiotics
b)
Signs
c)
Multi-modals/ modes
d)
Levels of Signification
6.
Signs where the relation between signifier and signified is purely conventional and culturally specific
a)
Iconic Signs
b)
Indexical Signs
c)
Symbolic (arbitrary) Signs
d)
All of the above
7.
It is the sign where the signifier resembles the signified.
a)
Iconic Signs
b)
Indexical Signs
c)
Symbolic (arbitrary) Signs
d)
All of the above
8.
There is a direct link between the sign and the object.
a)
Iconic Signs
b)
Indexical Signs
c)
Symbolic (arbitrary) Signs
d)
All of the above
9.
This refers to the physical reality of the object that is signified.
a)
Icon
b)
Denotation
c)
Connotation
d)
Symbolic (arbitrary)
10.
This refers to the secondary, cultural meanings of signs.
a)
Icon
b)
Denotation
c)
Connotation
d)
Symbolic (arbitrary)
11.
The examples of modes are visual, audio, gestural, spatial, and layout.
a)
True
b)
False
12.
Pierce believed that words are symbolic signs and was not interested in index signs.
a)
True
b)
False