True or False: Social media marketing is a form of inbound marketing.

What do Instagram, Oculus, and WhatsApp all have in common?

 Which of the following social media sites has the most active monthly users?

The majority of Facebook users are ________.

True or False: Among age groups of internet users, the group of 18-29 year-olds is most

likely to use Facebook.

True or False: Facebook is the most used social media platform in the world, so

businesses in all countries should use it to conduct social media marketing.

If Iron & Steel, a bodybuilding gym, shares eight images in a single Facebook ad, which

of the following Facebook ad types is it using?

Sweater Weather, a sweater retailer, manually selects its target audience on Facebook

based on location, age, and language. Which of the following types of Facebook

audience targeting is it using?

 Which of the following is NOT an example of a clear call to action?

Facebook uses a ________ to show businesses how relevant or non-relevant their

advertising efforts are.

Theo’s Pizzeria wants to use Facebook to increase revenue, so it develops a social

media marketing plan and runs targeted ads. Which of the following best describes what

Theo’s Pizzeria is using?

True or False: A lookalike audience on Facebook is an audience that a marketer

chooses based on specific demographics.

True or False: Ollie, a skateboard retailer, shares a video on Facebook, Instagram, and

YouTube of its customers’ craziest wipeouts. The video performed significantly better

than any other post it had ever shared. Ollie’s video is an example of unicorn content.

 ________ is the most popular photo-sharing social media application.

The majority of Instagram users are ________.

True or False: Among age groups of internet users, the group of 13-17 year-olds is most

likely to use Instagram.

Which of the following countries has the most Instagram users?

 Which of the following best defines “advertising campaign”?

If Sandy’s Cafe wants to post six images in one Instagram ad in which the images loop

music plays automatically, what type of Instagram ad should it use?

If a company shares customers’ posts on social media, which of the following types of

content is it taking advantage of?

 Snapchat, WhatsApp, and Facebook Messenger are examples of ________

applications.

 ________ began as a side project that was initially designed to function similarly to

instant messaging.

 The majority of Twitter users are ________.

True or False: In comparison to other age groups, internet users who are 18-29 years

old are most likely to use Twitter.

 True or False: In terms of location, Twitter users are spread out fairly evenly between

urban, suburban, and rural areas but are slightly more likely to live in urban areas.

 If a company wants its ad to appear on the “Trends for you” section on Twitter, what kind

of promotion should it run?

 Jennifer visited LilysApothecary.com and provided her email to receive a monthly

newsletter. After receiving a few emails from Lily’s Apothecary, Jennifer decides to fill out

a form on the website that shows she is interested in purchasing a product. Which of the

following would Lily’s Apothecary use to describe Jennifer?

If Motocross Central wants to increase awareness via video, which of the following types

of Twitter ad campaigns should Motocross Central run?

 Darren calls out Barry’s, a local burger joint, on Twitter for not providing a modern, fresh

take on fast food. Which of the following would be a good plan of action for Barry’s to try

to manage the situation and its reputation?

________ is the most popular video-sharing website.

 The majority of YouTube users are ________.

True or False: In comparison to other age groups, internet users who are 56+ years old

are most likely to use YouTube.

Which of the following countries has the most YouTube users?

 Anthony is watching a YouTube video and a semi-transparent block ad pops up on the

lower portion of the video. Which of the following YouTube ad types is he seeing?

 Andrea selects a YouTube video to watch, and a 6-second video ad starts playing

immediately. She cannot skip through it to watch her video. Which of the following

YouTube ad types is she seeing?

 True or False: The top ranking factor of the YouTube algorithm is the number of views a

video has.

If Tana pays for fake views on YouTube to outsmart its search engine, which of the

following is she doing?

 Snapchat was the first ________ application.