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BRAND DILUTION

Total questions: 5

Worksheet time: 3mins

Name
Class
Date
1.

What is one of the causes of brand dilution mentioned in the text?

a)

Customer Satisfaction

b)

Innovative Product Development

c)

Excessive Marketing

d)

Lack of Brand Protection

2.

How can brand dilution be prevented according to the text?

a)

Avoiding brand protection

b)

Strategically planning product line extensions

c)

Maintaining inconsistent brand messaging

d)

Ignoring the core brand essence

3.

What can brand dilution lead to?

a)

Enhanced distinctiveness

b)

Positive brand associations

c)

Confusion among consumers

d)

Increased brand loyalty

4.

What is a strategy to avoid brand dilution mentioned in the text?

a)

Neglecting the core brand

b)

Crafting clear positioning statements

c)

Introducing counterfeit products

d)

Decreasing quality standards

5.

How can a brand recover from brand dilution?

a)

Maintaining confusion among consumers

b)

Strengthening brand identity

c)

Avoiding targeted marketing campaigns

d)

Decreasing product quality