WorksheetsWay of Reading - CI
Total questions: 10
Worksheet time: 5mins
What is typography in corporate identity?
The layout of a website.
The style and way of presentation of the text.
The color scheme used in branding.
The choice of images for a logo.
What is the objective when choosing corporate typography?
To choose 2-3 typefaces that best represent your brand.
To only consider free typefaces.
To select the most expensive typefaces available.
To use as many different typefaces as possible.
What is the primary typeface option?
Open Source (Free Typefaces)
Generic and limited typefaces
Primary (Typefaces You Pay For)
Custom (Typefaces You Design)
How many typeface options should you aim for in the narrowing down process?
More than 10
5-10
3-5
1-2
What is the purpose of the tertiary typeface in the design system?
To support the typographic design system.
To be used for accents.
To complement the primary typeface.
To be the default typeface.
What should you consider when choosing a typeface for your brand?
Only the cost of the typeface.
Whether it is distinctive, flexible, comprehensive, complementary, and legible.
The popularity of the typeface.
The number of characters in the typeface.
What is the importance of typography in branding?
It is only important for printed media.
It can make or break a brand by giving the wrong brand image and message to consumers.
It is important for website design but not for other applications.
It has no impact on branding.
What should you do to design a strong typographic language?
Only use one typeface for all applications.
Choose typefaces that work well together in various applications.
Select typefaces that clash with each other.
Use as many different typefaces as possible.
What is the purpose of the secondary typeface in the design system?
To be the default typeface.
To complement the primary typeface.
To support the typographic design system.
To be used for accents.
What should you create to put your chosen typefaces together in a logical way?
A random selection of typefaces.
A design system that only includes one typeface.
A design system that puts your chosen typefaces together in a logical, intuitive way.
A design system that is difficult for others to replicate.
