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Convergence culture

Total questions: 5

Worksheet time: 3mins

Name
Class
Date
1.

What is the essence of convergence culture?


a)

Every story belongs to major media companies.


b)

Every sound brand image relationship plays out across multiple media channels.


c)

Teenagers have exclusive control over media decisions.


d)

Collective intelligence is not important in shaping media.


2.

How does collective intelligence function in convergence culture?


a)

It allows individuals to put together knowledge in a more complex way.


b)

It limits the group's ability to create knowledge collectively.


c)

It restricts the flow of information across different media platforms.


d)

It prevents human rights activists from using videos to call attention to torture.


3.

What is the main advantage of transmedia storytelling?


a)

Redundancy across different media platforms.


b)

 Complementary contributions from each platform.


c)

Restriction of the story to one media channel.


d)

 Lack of fan engagement with the story.


4.

How does the reality of documentary filmmaking differ from other forms of storytelling?


a)

 It limits the number of characters and stories that can be depicted.


b)

It allows for complex storytelling across multiple platforms.


c)

It restricts the use of different media channels.


d)

It does not engage with the audience in a participatory way.


5.

What was the biggest nonfiction success of transmedia storytelling mentioned in the video?

a)

The Matrix trilogy.

b)


The Viacom boardroom decisions.


c)

The Obama campaign.

d)

The George Orwell imagined world.