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WorksheetsISC301 76-100
Total questions: 25
Worksheet time: 8mins
Name
Class
Date
1.
Marketing that takes place without the help of intermediaries is called:
a)
direct marketing.
b)
disintermediation
c)
pure-play e-tailing
d)
e-malls.
2.
In direct marketing:
a)
shipments are made directly from the seller to the customer.
b)
electronic distributors must be used.
c)
customers are contacted directly without the help of intermediaries.
d)
sales are made in malls only.
3.
An online seller of travel services that generates revenue by charging fees for its services is an example of a(n):
a)
market maker.
b)
transaction broker.
c)
content disseminator.
d)
viral marketer.
4.
A marketer that uses e-mail to advertise to potential customers is called a:
a)
market maker.
b)
transaction broker.
c)
content disseminator.
d)
viral marketer.
5.
A company that creates and manages many-to-many markets is called a:
a)
market maker.
b)
transaction broker.
c)
content disseminator.
d)
viral marketer.
6.
In an e-market, Federal Express is an example of a(n):
a)
intermediary.
b)
service provider.
c)
content disseminator.
d)
viral marketer.
7.
All of the following are potential sources of revenue for online independent travel agents EXCEPT:
a)
direct marketing revenues.
b)
transaction fees.
c)
subscription fees.
d)
advertising fees.
8.
Which of the following is true of virtual banks?
a)
Virtual banks have no physical location.
b)
Virtual banks combine online and traditional branch banking services.
c)
Stringent regulations have eliminated fraud risk in virtual banks.
d)
Virtual banks have proven very successful and profitable.
9.
are customers who are willing to shop online because they dislike going to grocery stores.
a)
Leading edgers
b)
Time-starved customers
c)
New technologists
d)
Shopping avoiders
10.
All of the following are examples of interactive entertainment EXCEPT:
a)
Internet gaming.
b)
purchasing theatre tickets online.
c)
adult sites.
d)
fantasy sports games.
11.
are gateways to storefronts and e-malls.
a)
Shopping portals
b)
Shopbots
c)
Shopping browsers
d)
Intelligent search engines
12.
are sites that evaluate and verify the trustworthiness of e-tailers
a)
Shopping portals
b)
Shopbot sites
c)
Trust verification sites
d)
Business rating sites.
13.
Charles wants to buy a John Lennon lithograph over the Internet, but he is unwilling to pay for it until he inspects it to ascertain authenticity. The auction site through which he purchases the painting agrees to hold his money until he tells them to release it to the seller. This is an example of:
a)
an escrow service.
b)
a trustmark.
c)
a warranty.
d)
a verification.
14.
A software agent that surveys user's reading interests, then uses machine learning to find new Web pages and news articles using neural-network-based collaborative filtering technology is called:
a)
an aggregator portal.
b)
a real-time agent.
c)
the sponsorship model.
d)
a learning agent.
15.
A traditional brick-and-mortar store with a mature Web site uses a click-and-mortar
a)
reduce refunds and exchanges.
b)
empower customers.
c)
everage each channel's advantages for all customers.
d)
speak with one voice.
16.
The single factor that will determine which intermediaries continue to exist and which are replaced is:
a)
the ability of the intermediary to match up buyers and sellers
b)
the profitability of the intermediary
c)
the addition of value-added services by the intermediary
d)
the length of the relationship between the intermediary and its customers
17.
An e-tailer uses cookies to identify returning customers and to provide suggested products for purchase based on prior shopping behavior. This is an example of:
a)
personalization.
b)
channel cooperation.
c)
on-demand delivery.
d)
advertising supported model.
18.
According to the EC consumer behavior model, personal characteristics and environmental characteristics are classified as:
a)
independent variables
b)
dependent variables
c)
intervening variables
d)
decision variables
19.
The major environmental variables influencing EC purchasing are:
a)
price, brand, frequency of purchase, and tangibility.
b)
social, cultural, community, regulatory, political, and legal.
c)
age, gender, ethnicity, education, and lifestyle.
d)
price, social, cultural, ethnicity, and lifestyle.
20.
Pricing, technical support, and logistics support are several of the that can be controlled by EC vendors and sellers
a)
independent variables
b)
dependent variables
c)
intervening variables
d)
decision variables
21.
Because online buyer's decisions depend on numerous independent and intervening variables, decisions made by customers are classified as:
a)
independent variables
b)
dependent variables
c)
intervening variables
22.
Banner advertising on Web sites helps trigger a realization that there is a gap between reality and a desired state, which occurs in the stage of the EC purchase decision-making process.
a)
need identification
b)
information search
c)
evaluation, negotiation, and selection
d)
purchase, payment, and deli
23.
Marketing and advertising approaches has evolved from mass marketing to market segmentation to one-to-one marketing. This evolution occurred because:
a)
the marketing focus shifted from customers to products.
b)
the Internet enabled companies to better communicate with customers and understand their needs and buying habits.
c)
companies sought to decrease the number of marketing campaigns.
d)
concerns about privacy had diminished.
24.
The core of the "new marketing model" consists of:
a)
four P's—product, place, price, and promotion.
b)
customer profiles.
c)
online marketing channels.
d)
customer relationships.
25.
Personalization and user profiling strategies include each of the following EXCEPT:
a)
Segmenting the market based on demographics.
b)
Using questionnaires to collect information directly from the user.
c)
Placing cookies on a user's hard drive to collect information with or without the user's knowledge.
d)
Building from previous purchases or purchase patterns.
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