WorksheetsREADING-Unit 11- Cause Marketing
Total questions: 1
Worksheet time: 52mins
Look at the title.“Cause Marketing” refers to the partnership between
two businesses
two charities
a business and a charity
Skim the reading. Match the campaigns to their descriptions.
1. Eatiply
2. Don’t Buy This
3. Pay It Forward
a. Reverse marketing in action
b. Do a good deed for a total stranger
c. Have a meal and help others
1-a; 2-b; 3-c
1-b; 2-c; 3-b
1-c; 2-a; 3-b
The main aim of “Cause Marketing” is to:
help a cause
promote a charity
recycle products
In the Eatiply scheme, if you want to
help a needy person you need to:
pay extra money
order a special dish or meal
sign up for the project
The Patagonia clothing company’s
campaign implies their products:
are made from recycled material
last longer and can be repaired
are expensive because they’re
environmentally-friendly
In the Pay It Forward campaign, who
pays for the free coffee?
a customer
the coffee shop
the charity
What does “goodwill” mean? (line 33)
a positive attitude
a good business environment
good profits
Complete the summary notes. Use words from the reading.
Eatiply
free (1)____ for a person in (2)____ when a customer buys a certain dish or meal
Complete the summary notes. Use words from the reading.
Patagonia
an outdoor (3)____ company that encourages its customers to (4)____, (5)____, and recycle
Complete the summary notes. Use words from the reading.
Pay It (6)____
customers can (7)____ for an extra coffee or meal when they buy their own, the company donates this to a needy person; it encourages people to do a good (8)____
