The form of innovation that occurs most frequently and makes minor changes in the product or service.

This method means that companies determine the promotion budget based on produced/sold units of respective products.

This is related to a specific want and the ability to pay for it.

Frequently involves incremental modifications and adjustments of an existing idea or a combination of two or more previously unrelated ideas in a novel and useful way.

The concept that includes all activities that are related to the treatment of risks, such as planning, identification, analysis, compilation of proactive and reactive strategies, monitoring and control of risks.

Is a new approach to create breakthrough innovation and promote high-performance collaboration.

This is similar to brainstorming, except that criticism is allowed.

This occurs more frequently than breakthrough innovation and in general is not at the same level of scientific discovery and advancement.

The term means the core building block of innovation.

The term means it is concerned with the design and manufacture of product's wrappers, which protects the product from any possible damage and makes it more attractive to customers.

This type of risk includes taking concrete measures to minimize the consequences of a specific risk.

The term means it is a form of written brainstorming.

The term means it represents "proactive identification and exploitation of opportunities for acquiring and retaining profitable customers through innovative approaches to risk management, resource leveraging and value creation"

This approach is associated with risks that the entrepreneurs do not know them, have not occurred in the past, but is expected to occur in the near or far future.

This term means focused on a group of customers who can be differentiate by age, gender, education, income, religion, life style, etc.

This means the achievement of some agreement regarding the benefits of a given idea and the value in pursuing that idea.

The damages that require additional investments in order to continue with company's operations.

This shows the relationship of products/ services in terms of consumption, production processes, distribution channels and promotional programs.

It is the application of an individual's ability to identify and develop new ideas, processes, or concepts in a unique, novel way.

This involve programs and plans that generate positive relations with the general public and protection of the company's image.

The risk might occur, at least once during the year. Probability of occurrence is 70-95%.

In literature, also known as the self-insurance strategy, where entrepreneurs leave aside some amount of money in order to cover damages if a risk occur.

The probability of occurrence possible ris is __________.

#The term includes natural, demographic, economic, political, technological, legal and socio-cultural factors.

The term means it involves the use of managerial, administrative, s carried out effectively. This is the transformation of the creative idea into reality.

The term whose primary task is to inform customers about the product's availability and to persuade them that the respective product is better than those of competitors and they should buy it.

This has to do with the number of variants of all products offered by the company.

This term refers to the passion, desire, and motivation to do something new and novel with the confidence to proceed as a first mover.