WorksheetsChapter 13 - PR
Total questions: 6
Worksheet time: 3mins
Communication strategically placed—either as advertising or as publicity—during World War II to gain support for the war effort is an example of
a public service announcement.
lobbying.
a pseudo-event.
propaganda.
Which derogatory term did reporters and editors develop to refer to a PR agent?
Flack
spinners
propagandists
dead headers
A pseudo-event is
an unexpected and unplanned event.
an exclusive gathering for society’s most fashionable people.
any activity held for the sole purpose of getting media coverage.
any illegal fundraising circumstance.
Ivy Ledbetter Lee—one of the founders of public relations —believed that honesty and directness were better than deception in public relations.
TRUE
FALSE
Astroturf lobbying refers to phony grassroots public affairs campaigns engineered by PR firms.
TRUE
False
Edward Bernays is known for
being the first to send exaggerated stories to the press about his clients and to use gossip and rumor as part of his campaigns.
staging the Boston Tea Party as the first PR event, using costumed protesters to add controversy to the political statement.
being the first to apply the findings of sociology and psychology to public relations.
arguing that PR is about coercion, not consent.
