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WorksheetsIQ #5 MODULE 5 MARKETING MANAGEMENT
Total questions: 10
Worksheet time: 6mins
IN MODERN CUSTOMER-ORIENTED ORGANIZATION CHART, THE CUSTOMERS ARE AT THE BOTTOM.
TRUE
FALSE
CUSTOMERS NOWADAYS ARE BETTER EDUCATED AND BETTER INFORMED.
TRUE
FALSE
IT REFERS TO THE DIFFERENCE BETWEEN THE PROSPECTIVE CUSTOMER'S EVALUATION OF ALL THE BENEFITS AND COSTS OF AN OFFERING AND THE PERCEIVED ALTERNATIVES.
TOTAL CUSTOMER COST
CUSTOMER BENEFIT
CUSTOMER-PERCEIVED VALUE
CUSTOMER-CENTRIC ORGANIZATION
IT CONSISTS OF THE WHOLE CLUSTER OF BENEFITS THE COMPANY PROMISES TO DELIVER TO ITS TARGET CUSTOMERS.
CUSTOMER-PERCEIVED VALUE
VALUE PROPOSITION
TOTAL CUSTOMER COST
VALUE DELIVERY SYSTEM
VALUE DELIVERY SYSTEM INCLUDES ALL THE EXPERIENCES THE CUSTOMER WILL HAVE ON THE WAY TO OBTAINING AND USING THE OFFERING.
TRUE
FALSE
IF THE OFFERING EXCEEDS THE EXPECTATION OF THE CUSTOMER, IT WILL RESULT TO SATISFACTION
TRUE
FALSE
_________ MEASURES TO WHAT EXTENT A PRODUCT OR SERVICE MEETS THE EXPECTATIONS OF THE CUSTOMER.
QUALITY
CONFORMANCE QUALITY
PERFORMANCE QUALITY
CUSTOMER SATISFACTION
IT DESCRIBES THE NET PRESENT VALUE OF THE STREAM OF FUTURE PROFITS EXPECTED OVER THE CUSTOMER'S LIFETIME PURCHASES.
PROFITABLE CUSTOMER
CUSTOMER PROFITABILITY ANALYSIS
ABC ACCOUNTING
CUSTOMER LIFETIME VALUE
THERE ARE SO MANY WAYS TO ATTRACT AND RETAIN CUSTOMERS.
TRUE
FALSE
IT REFERS TO THE PROCESS OF CAREFULLY MANAGING DETAILED INFORMATION ABOUT INDIVIDUAL CUSTOMERS AND ALL CUSTOMER "TOUCH POINTS" TO MAXIMIZE LOYALTY.
CUSTOMER VALUE MANAGEMENT
CUSTOMER RELATIONSHIP MANAGEMENT
CUSTOMER TOUCH POINT
CUSTOMER LOYALTY
