Which of the following is not one of the 6 principles of persuasion?

Which of the following data set encompasses location, marital status, age, education, or profession?

Which of the following individuals is not considered one of the major founders or incluencers of modern-day PR?

Which of the following award winning PR case studies was presented and discussed in class to explain strategy, tactics, implementation, and metrics?

This type of information helps to analyze audiences based on their lifestyles, attitudes, values, and beliefs.

PR professionals write primarily for mass audiences, and journalists segment audiences by demographic and psychographic characteristics to target key publics.

Which of the following pertains to actively reaching out to journalists with story ideas, angles, or suggestions to secure media coverage for a particular issue, topic, or event?

According to the textbook, there are primarily three classic models of PR currently in practice. These are 1) Promotion. 2) Private information, and 3) four-way asymmetric communication.

The term media ___ represents the total numer of times the PR campaign content is seen by the target audience through media outlets

Which of the following PR campaign metrics is no longer considered a reliable method of evaluation?

The term "self-interest" refers to motivating factors that appeal to personal needs, wants, and desires.

Which of the following is not one of the core pillars or tenets of persuasive writing?

At a press conference, communication is two-way.

What is the text called that accompanies a photograph, describing what is shown in the image?

Which set represents the two fundamental types of research data?

Using select words, facts or themes to present information and to influence or shape how the info is perceived is called___

Which of the following is defined as crafting compelling narratives to engage and connect with audiences?

Which of the following is defined as a type of intellectual property that givs the creator of an original work the legal right to copy, distribute, display, or perform the work?

Which of the following is not one of the four phases of strategic conflict management in PR?

Which of the following is an unpaid announcement (used primarily by nonprofit organizations) that promotes the programs of government or voluntary agencies that serve the public interest?

In public opinion and PR campaigns, the concept of ______ is an activity or process in which a communicator attempts to induce a change in the belief, attitude, or behavior of another person or group of persons through the transmission of a message in a context in which the individuals has some degree of free choice.

Media pitches can take the form of conversations, letters, emails, tests, or social media posts directed toward reporters and journalists.

Which of the following section addresses the "How" and approach of a PR campaign, focusing on how the plan will accomplish its stated intent?

Public relations personnel often use public opinion leaders to influence key publics.

Which of the following is not an example of a qualitative research process?

what is the name of the short summary paragraph at the end of a news release that provides contact information and a thumbnail sketch about the organization issuing the news release?

A satellite media tour (SMT) is the television equivalent of a radio media tour, featuring a series of pre-booked, one-on-one interviews from a fixed location.

Which component of the PR RACE Model refers to identifying the problem, situation, or opportunity for campaign implementation?

A media kit (press kit) is typically a print or electronic folder containing news releases, media advisories, fact sheets, photos, and features about a new product, an event, or other newsworthy projects undertaken by an organization.

This individual document is known as the "workhorse" in PR because of its frequent use in crafting and distributing official statements, news, or announcements that inform the media about noteworthy events or activities.

Which of the following is recognized as the largest national PR org. in the world?

A crisis is a potentially hazardous, threatening, or damaging natural or man-made situation that poses a threat to life, safety, property, or reputation.