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STRATEGIC MANAGEMENT MDM CK

Total questions: 20

Worksheet time: 13mins

Name
Class
Date
1.
Which of the following is NOT part of a company's macro-environment?
a)

The company's resource strengths and weaknesses

b)
Economic factors.
c)
Political and Socio-Cultural factors.
d)
Technological factors and Legal conditions.
2.
The most widely used tool for diagnosing the principle competitive pressures in a market is the:
a)
SWOT.
b)
Competitor Profiling.
c)
Five Forces Model.
d)
Market analysis.
3.
Which of the following is generally NOT considered a barrier to entry?
a)
The reaction of incumbent firms to rapid market growth.
b)
Strong brand preferences and a high degree of customer loyalty.
c)
High capital requirements and restrictive government policies.
d)
Strong “network effects” in customer demand.
4.
A company’s strategic plan:
a)
maps out the company’s history.
b)
links the company’s financial targets to control mechanisms.
c)

outlines the competitive moves and approaches

d)
all of these.
5.

Strategic planning is....

a)

Long term planning

b)

Short term planning

c)

General planning

d)

Seasonal planning

6.

Which is NOT a part of Porters 5 forces?

a)

Bargaining power of Suppliers

b)

Threat of New entrants

c)

Bargaining power of customers

d)

Financial threat

7.

Which is the FIRST step in the strategic Management process?

a)

Monitoring and evaluating strategies

b)

Developing the vision and mission

c)

Strategy formulation

d)

Goals and Objectives

8.

In the BCG matrix , which of the following the strategy is sell off (divest)?

a)

Star

b)

Cow

c)

Question mark

d)

Dog

9.

What does the "S" stand for in PESTLE?

a)

Support

b)

Short term

c)

Social

d)

Subsidiary

10.
Well-stated objectives are:
a)
quantifiable or measurable, and contain deadlines for achievement.
b)
clear, succinct, and concise so as to identify the company’s risk and return options.
c)
directly related to the dividend payout ratio for stockholder returns.
d)
all of these.
11.

When developing strategy for organization, which questions should we ask first?

a)

How we will get there on a daily to weekly basis?

b)

How are our departmental operational plans?

c)

What are our short-term goals and operational objectives? How do we break down a larger strategic goal into workable tasks?

d)

Where do we compete? What unique value do we bring to market? Which resources do we have or need? How do we sustain our value?

12.
What is the last step of the Strategic Management Process?
a)
Formulating Strategies
b)
Implementing Strategies
c)
Evaluating Results
d)
Evaluating Weakness
13.

The internal business environment consists of...

a)

factors that directly impact the organisation

b)

factors that influence the operations of the business

c)

factors that influence the wider environment in which the business operates

14.
A company’s strategic vision describes:
a)
why the company does certain things in trying to please its customers.
b)
management’s storyline of how it intends to make a profit with the chosen strategy.
c)
management’s aspirations for the future and delineates the company’s strategic course and long-term direction.
d)
what future actions the enterprise will likely undertake to outmaneuver rivals and achieve a sustainable competitive advantage.
15.
Well-stated objectives are:
a)
quantifiable or measurable, and contain deadlines for achievement.
b)
clear, succinct, and concise so as to identify the company’s risk and return options.
c)
directly related to the dividend payout ratio for stockholder returns.
d)
all of these.
16.

Which of the following SWOT elements are external factors for a business?

a)

Strengths and Weaknesses

b)

Strengths and Opportunities

c)

Opportunities and Threats

d)

Weaknesses and Threats

17.

An organisation carrying out its value chain activities at a cost lower than its competitors will enable the organisation to achieve:

a)

Differentiation Strategy

b)

Focus Strategy

c)

Hybrid Strategy

d)

Cost Leadership Strategy

18.

The THREAT section is mainly areas that:

a)

Can be easily removed and turned in to strengths

b)

Cannot be removed or ignored and will need planning to work with or around. Are a potential risk to your development.

c)

Nasty things that have been said to you

d)

Are areas that you threaten your safety

19.

At which level of the strategy will the Marketing manager get involved?

a)

Corporate Strategy

b)

Business Strategy

c)

Functional Strategy

d)

Operational strategy

20.

Ikea is an example of

a)

A differentiated strategy

b)

A low cost strategy

c)

a market segment focused differentiated strategy

d)

a market-segment cost-focused strategy