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WorksheetsChapter 4 The Marketing Mix - Product
Total questions: 15
Worksheet time: 10mins
Products may be
services only
goods or services, or a combination of both.
goods. only
combination of both.
The different aspects of a product includes:
needs and wants
features, functions and branding
goods and services
design and quality level
support services and packaging
Branding is the use of a ____, term, symbol, ______ or a combination of these to identify a product.
(a)
A good brand is remembered and very often chosen by customers over similar products by different brands.
TRUE
FALSE
_____ _______ refers to the tendency of customers to continue buying a brand's products and becoming less likely to switch to another brand.
(a)
What are the benefits of branding to CUSTOMERS?
makes the product easier or safer to use
a promise of value
makes shopping more efficient
a status symbol and a reflection of personal choice
promotes the image of the brand
What are the benefits of branding to BUSINESSES?
helps to build customer loyalty
makes shopping more efficient
a reflection of personal choice
makes it easier for a business to introduce new products to its customers
What is the function of the packaging as shown in the diagram?
promotes the image of the brand
makes the product easier or safer to use
provides information about the product and instructions on its use
saves space and makes the product easier to handle
What is the function of the packaging as shown in the diagram?
promotes the image of the brand
makes the product easier or safer to use
provides information about the product and instructions on its use
saves space and makes the product easier to handle
What is the function of the packaging as shown in the diagram?
protects and prevents damage, spoilage and tampering
makes the product easier or safer to use
promotes the image of the brand
saves space and makes the product easier to handle
What is the function of the packaging as shown in the diagram?
protects and prevents damage, spoilage and tampering
makes the product easier or safer to use
promotes the image of the brand
prevents shoplifting
What is the function of the packaging as shown in the diagram?
makes the product easier or safer to use
saves space and makes the product easier to handle
promotes the image of the brand
prevents shoplifting
What is the function of the packaging as shown in the diagram?
makes the product easier or safer to use
saves space and makes the product easier to handle
promotes the image of the brand
prevents shoplifting
Businesses can differentiate their products from their competitors' by providing better _______ ________.
(a)
Some possible support services may include:
quality branding
warranty and repair, exchange and refund
beautiful packaging
delivery and installation
customer service hotline for customer queries
