WorksheetsPropaganda and Marketing Techniques
Total questions: 15
Worksheet time: 30mins
What does the Bandwagon technique in propaganda try to convince you of?
Only a few people are using the product, so it's very exclusive.
Everyone is using the product, so you should too.
The product is very expensive and luxurious.
The product is made from natural ingredients only.
What is the main goal of using Humor in advertisements?
To make the audience cry.
To educate the audience.
To make the audience laugh and remember the product.
To show how the product is made.
Which technique uses famous people to endorse a product?
Bandwagon
Testimonials
Glittering Generalities
Repetition
What does Avant Garde advertising suggest about a product?
It is outdated.
It is the same as other products.
It is ahead of its time and innovative.
It is cheap.
Glittering Generalities use what type of words to sell a product?
Vague but positive words.
Very specific technical terms.
Negative words to describe competitors.
Words that appeal to sadness.
Why is Repetition used in advertisements?
To make the ad longer.
To confuse the audience.
To make the product name memorable.
To fill up space in the ad.
What is the purpose of propaganda in advertisements?
To provide detailed information about the product.
To persuade people to buy or support something.
To compare different products.
To show how products are made.
Which technique tries to make you feel part of a successful group?
Testimonials
Bandwagon
Avant Garde
Humor
What effect does using Glittering Generalities have on the audience?
It makes them feel smart.
It makes them feel scared.
It makes them feel inspired or positive.
It makes them feel bored.
How does the Testimonials technique work in advertising?
By repeating the product name many times.
By showing the product is popular among many people.
By having a famous person say they use the product.
By using scientific evidence to prove the product's worth.
What is the main characteristic of Avant Garde advertising?
It focuses on the past.
It promotes traditional values.
It suggests the product is for everyone.
It suggests the product is new and innovative.
Why might an advertiser use Humor in their ads?
To make the ad more serious.
To ensure the ad is ignored.
To engage and entertain the audience.
To make the ad longer.
What does Repetition in an advertisement aim to do?
Make the ad boring.
Help the audience forget the product.
Increase the ad's production cost.
Help the audience remember the product.
Which propaganda technique makes you want to join in because others are?
Avant Garde
Bandwagon
Testimonials
Glittering Generalities
What is the key feature of using Glittering Generalities in advertising?
It uses clear and precise language.
It uses vague, positive phrases to evoke emotion.
It focuses on the negative aspects of competitors.
It provides detailed technical descriptions of the product.
