WorksheetsPrinciples of Media Economics and Media and Convergence Man.
Total questions: 7
Worksheet time: 5mins
Under TIME-industry we summarize telecommunication, internet technology, media and entertainment industries.
True
False
What should an organization consider during situation analysis (step of strategic management process)?
Reassessment of the firm‘s strengths and weaknesses
Customer requirements and customer needs
Stakeholders and organisation´s environment
Determining business unit´s basic strategy
Which P`s are included in the marketing mix (4 Ps)?
Product
Promotion
People
Place
In a Product Life Cyle, the stage where there are steady sales and it becomes harder for marketers is called....?
Introduction
Maturity
Growth
Decline
If a company adopts a blue ocean strategy, which of the following will the company do?
Compete with other companies
Make the competition irrelevant
Create and capture new demand
Make the value-cost trade off
To which generic competitive strategy (Porter) does this definition refer?
Def.: A strategy for competing on the basis of low per unit costs
Focus Strategy
Differentiation Strategy
Counter Strategy
Cost-Leadership Strategy
Which basic strategy (by Porter) does Apple pursuit?
Cost Focus Strategy
Cost Leadership Strategy
Differentiation Strategy
Differentiation Focus Strategy
