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WorksheetsASK Practice Exam-Principles of Marketing
Total questions: 100
Worksheet time: 50mins
Name
Class
Date
1.
Brea, Robert, and Lincoln are college friends who want to start a business. Brea has creative ability, Robert’s expertise is selling, and Lincoln’s expertise is management. However, each has limited capital. Their ideal type of business ownership is a
a)
merger.
b)
partnership.
c)
franchise.
d)
corporation
2.
Channels of distribution benefit businesses by
a)
lowering the prices of all industrial goods.
b)
getting their products to consumers more efficiently.
c)
raising their profits each year.
d)
allowing them to avoid all channel tasks.
3.
Walmart, Domino’s, and Avis Rent-a-Car are examples of
a)
agents.
b)
industrial distributors.
c)
retailers.
d)
wholesalers.
4.
Building positive customer relations is one of the least expensive ways for a business to
a)
manufacture goods.
b)
offer employee bonuses.
c)
compete with other businesses.
d)
attract investors.
5.
Why should employees act as if customers are their employers?
a)
Employees might work for the customers in the future.
b)
Customers own the business.
c)
Customers pay employees’ bonuses.
d)
Employees would not have jobs if there were no customers
6.
Which of the following is a communication skill that employees need in order to provide quality service:
a)
Ability to interact with customers
b)
Desire to cooperate with coworkers
c)
Talent to perform job functions
d)
Training to understand operations
7.
Rosa Sanchez is a Latin-American businessperson who is meeting with a potential client, Mr. Devonshire, who is from London, England. When Rosa leaned in to shake Mr. Devonshire's hand, he backed away. This is an example of a cultural issue related to
a)
personal space preferences.
b)
language variances.
c)
punctuality.
d)
appearance.
8.
Who is responsible for developing a business's policies?
a)
Managers
b)
Customers
c)
Suppliers
d)
Salespeople
9.
How does solving difficult-customer situations benefit your company?
a)
It will generate repeat business.
b)
The difficult customers won’t bother you again.
c)
All the employees will get promotions.
d)
You will get a promotion.
10.
Which of the following is a common way for customers to express their complaints
a)
Patiently
b)
Directly to the CEO
c)
Silently
d)
Verbally
11.
Which of the following is an example of an economic want:
a)
Clothing
b)
Fresh air
c)
Understanding
d)
Conversation
12.
Using a stream to supply water for crops is an example of using
a)
natural resources.
b)
human resources.
c)
capital goods.
d)
nonrenewable resources.
13.
Seeing a movie at a theatre would be considered a(n) __________ want.
a)
limited
b)
noneconomic
c)
unlimited
d)
economic
14.
Individual customers view products through
a)
personal lenses.
b)
corporate filters.
c)
constant lenses.
d)
general viewpoints.
15.
Jeremy has $15,000 to spend on a new car. He found a car that cost $14,500, but he did not think the car was worth more than $12,000. The dealer told Jeremy that he has not been able to sell this model because other customers have expressed the same opinion as Jeremy. Does demand for this car exist?
a)
Yes, because consumers like the car but don’t buy it.
b)
No, because consumers do not have the buying power to purchase this car.
c)
Yes, because consumers think the car is worth $12,000.
d)
No, because consumers are not willing to pay the price being asked for this car.
16.
Determine whether the following statement is true or false: Trade industries all have the same form of ownership
a)
True; they are all independently owned.
b)
False; they may be independent or belong to a chain.
c)
False; they may be corporations or partnerships.
d)
True; they all belong to a chain
17.
One of the reasons that a country needs an economic system is because it
a)
is independent of other nations.
b)
has a limited supply of resources.
c)
has limited wants and needs.
d)
has immigrants from several countries.
18.
Cara recently purchased a local coffee shop from Tom. She runs the day-to-day operations of the coffee shop--hiring employees, ordering goods, and determining daily specials. She is happy running the coffee shop as it is and has no plans to expand. What does this situation exemplify?
a)
Cara is a small-business owner.
b)
Cara is an entrepreneur.
c)
Cara is a franchisor.
d)
Cara is a wholesaler.
19.
One of the results of freedom in the marketplace is that
a)
businesses use resources efficiently.
b)
government decides how to use an individual’s private property.
c)
people can buy anything they can afford that can legally be sold.
d)
people and businesses can own things of value.
20.
The general classifications of business risks are
a)
production, hazard, operational, and strategic.
b)
strategic, production, competitive, and hazard.
c)
competitive, strategic, financial, and operational.
d)
hazard, operational, strategic, and financial.
21.
Which of the following is one of the main principles of the private enterprise system:
a)
Monopolies
b)
Competition
c)
Price fixing
d)
Exclusive agreements
22.
One way in which government protects private property is to provide
a)
patents or copyrights.
b)
fire insurance policies.
c)
local governmental programs.
d)
Federal Reserve Banks.
23.
Janine works for a gift-wrapping service. During a typical eight-hour work day, Janine wraps 52 gifts. What is her productivity rate?
a)
7.0 gifts per hour
b)
17.3 gifts per hour
c)
2.2 gifts per hour
d)
6.5 gifts per hour
24.
Fulfilling one’s obligations in a dependable, reliable manner is described as __________ behavior.
a)
irrational
b)
responsible
c)
emotional
d)
logical
25.
Jess is worried about getting a huge project at work done by her deadline. The feeling of pressure or tension she has is known as
a)
stress.
b)
conflict.
c)
employee turnover.
d)
productivity.
26.
Behaving ethically means doing
a)
what benefits you the most.
b)
what your friends do.
c)
only what’s legal.
d)
the right thing.
27.
You have two job offers, and you’re trying to decide which one to accept. Each job has its advantages and disadvantages. You’re facing a(n)
a)
ethical dilemma.
b)
dilemma.
c)
value conflict.
d)
principle.
28.
When Leon makes a mistake on an assignment, he communicates about it openly and honestly with his teacher. Leon is being
a)
transparent.
b)
productive.
c)
consistent.
d)
trusting.
29.
A simple definition of a leader is someone who
a)
is ready to take action at a moment’s notice.
b)
has the ability to guide or direct the actions of others.
c)
can recognize a bad situation and alert others.
d)
Option 4
30.
Which of the following is a true statement regarding consequences:
a)
Consequences don’t just happen on their own.
b)
Consequences are short term.
c)
Consequences are easily changed.
d)
Consequences affect only the person who created them.
31.
It is important to learn how to handle conflicting viewpoints because
a)
you will face conflicting viewpoints many times in life.
b)
other people’s opinions are generally wrong.
c)
you need to know how to convince others that you are right.
d)
it is impossible for people to change their minds.
32.
The process of keeping the financial records of a business is known as
a)
accounting.
b)
controlling.
c)
financing.
d)
bookkeeping.
33.
Finance is the business function that involves managing
a)
production.
b)
information.
c)
marketing.
d)
money.
34.
The first task in the HR management activity of staffing is
a)
determining job descriptions.
b)
determining need.
c)
screening and selecting applicants.
d)
recruiting.
35.
Ted is planning a new advertising campaign for his company, a stable that offers private horseback-riding lessons. Which of the following data would be most useful for Ted’s marketing decision-making:
a)
Sales volume data for the horse-racing industry
b)
Strengths and weaknesses of local horse veterinarians
c)
Market share data for his company during the past year
d)
Demographic data for local dog and cat owners
36.
What is the relationship between data and information?
a)
Data and information are the same thing.
b)
Data are used to create information.
c)
Information is used to create data.
d)
Data and information are not related.
37.
Which of the following activities helps managers make smart decisions regarding the problems and opportunities facing their businesses:
a)
Conducting marketing research
b)
Advertising and sales promotion
c)
Hiring new employees
d)
Providing customer service
38.
A company wants to know why sales of a certain product are not growing. Its purpose in conducting marketing research is to
a)
monitor.
b)
test hypotheses.
c)
explain.
d)
predict.
39.
Which of the following is a reason that marketers conduct qualitative research:
a)
To test hypotheses
b)
To analyze relationships between market factors
c)
To make accurate predictions
d)
To create hypotheses for further testing
40.
Marketers draw samples for the purposes of
a)
product development.
b)
secondary research.
c)
primary research.
d)
final decision-making.
41.
Focus groups are a useful data collection tool because they
a)
generate in-depth discussion.
b)
are intimidating to respondents.
c)
are inexpensive.
d)
eliminate the need for quantitative data.
42.
Ryan is working with his marketing team to set goals and create a budget for the upcoming year. Which marketing function is Ryan performing?
a)
Selling
b)
Product/Service management
c)
Pricing
d)
Market planning
43.
A buying decision begins with a(n)
a)
need.
b)
choice.
c)
information search.
d)
assessment of options
44.
Which of the following is a long-term goal
a)
Washing the dishes
b)
Passing your history test tomorrow
c)
Getting a job at a publishing company
d)
Finishing your English paper
45.
Hope’s produce company accidentally sold several crates of spoiled vegetables. She immediately issued a statement to recall the product and apologize for the mistake. This is an example of which positive action companies should take?
a)
Align strategies and activities with goals.
b)
Protect business’s reputation.
c)
Provide proper training for employees.
d)
Use rational and emotional motivation to convince customers to buy.
46.
A goal can be evaluated to determine its
a)
advantage.
b)
progress.
c)
success.
d)
benefit.
47.
To buy a product, customers in a market must first
a)
be willing to buy the product.
b)
learn the product’s features.
c)
make sure the product is on sale.
d)
locate the product in a store
48.
Marketing plans help marketers understand past decisions and outcomes better so that they can avoid
a)
repeating past mistakes.
b)
writing new marketing plans.
c)
explaining problems to management.
d)
losing market share.
49.
Which of the following is a potential benefit of sales forecasting
a)
New product ideas
b)
Increased efficiency
c)
Decreased revenue
d)
Higher costs
50.
How does a marketing plan affect the way the marketing team plans its strategies?
a)
The team has more difficulty planning strategies.
b)
The team can plan strategies more quickly.
c)
The team can plan strategies with more precision.
d)
The team can plan strategies up to 10 years in advance.
51.
One way for businesses to obtain needed information efficiently is to
a)
access a database.
b)
schedule an interview.
c)
read a book.
d)
contact a competitor.
52.
Businesses evaluate the quality and source of the information they obtain to make sure the information is
a)
useful.
b)
scientific.
c)
technical.
d)
random.
53.
An advertising agency wants to communicate its television commercial idea to a client. What format would be the best for the agency to use?
a)
Storyboard
b)
Memo
c)
Sales letter
d)
Catalog
54.
What do most businesses use to store information for future use?
a)
Computer systems
b)
Display screens
c)
Scanners
d)
Firewalls
55.
Which of the following actions is a part of information management:
a)
Creating technology
b)
Observing competitors
c)
Creating data
d)
Disseminating information
56.
Which of the following is not considered a technological innovation:
a)
The weather
b)
The wheel
c)
The internet
d)
The cell phone
57.
The foundation of the operations function is
a)
maintenance and repairs.
b)
production planning.
c)
purchasing.
d)
quality control.
58.
Which of the following is a true statement regarding projects:
a)
Projects only occur in the workplace.
b)
Projects must be complicated and time-consuming.
c)
Projects have a distinct beginning and end.
d)
Projects are always completed by teams.
59.
Projects need to be __________ to their stakeholders so that those individuals will want to work with you again.
a)
challenging
b)
on schedule
c)
exciting
d)
meaningful
60.
Which of the following companies is most likely to purchase raw materials and components to convert into finished products:
a)
Target
b)
Kohl’s
c)
Ford
d)
Big Lots
61.
What is production?
a)
The selection of inputs for making outputs
b)
The creation of goods and services from economic resources
c)
The conversion process that results in time utility
d)
The process of assembling the factors of production
62.
Which of the following statements about supply chains is true:
a)
They are all the same shape, size, and structure.
b)
They are typically more complex for smaller businesses.
c)
They encompass the entire production and delivery process.
d)
They are typically confined to local communities.
63.
As a specific outcome you intend to work toward, a goal is a(n)
a)
skill.
b)
performance.
c)
target.
d)
evaluation
64.
A set of rules describing how individuals within a certain organization should act is called a
a)
code of conduct.
b)
procedure.
c)
safety manual.
d)
policy.
65.
Which of the following is a category of innovation:
a)
Psychological
b)
Product
c)
Piloting
d)
Physical
66.
Cameron’s parents are divorcing, and the situation is really stressing him out. This is an example of a __________ problem.
a)
personal
b)
peer
c)
work
d)
school
67.
Which of the following describes careers in marketing:
a)
They only exist online.
b)
They often overlap and run together.
c)
They are separate and distinct.
d)
They exist in very few industries.
68.
What type of duties do customer service professionals often perform?
a)
Receiving shipments
b)
Handling complaints
c)
Preparing ads
d)
Paying invoices
69.
Charise is considering how much to charge for her small business’s products. Charise is involved in
a)
a place decision.
b)
promotion.
c)
pricing.
d)
a product decision.
70.
A business needs to set prices that __________ and __________.
a)
make money; satisfy customers
b)
satisfy customers; eliminate competition
c)
make money; trick customers
d)
trick customers; eliminate competition
71.
Erica wants to buy Marco’s used iPod. He is asking her to pay him $100 for it. $100 is the iPod’s
a)
cost of goods.
b)
selling price.
c)
cash flow.
d)
profit.
72.
A new car that provides you the benefit of transporting you to work is an example of a
a)
good.
b)
brand name.
c)
product mix.
d)
service.
73.
Which of the following is a true statement about the introduction stage of the product life cycle:
a)
Profits are usually nonexistent.
b)
Costs are low.
c)
Sales growth is exploding.
d)
There is intense competition.
74.
Graphics and design, safety, size, and environmental impact are all ethical considerations associated with product
a)
advertising.
b)
marketing.
c)
packaging.
d)
labeling.
75.
All existing goods and services began with a(n)
a)
idea.
b)
solution.
c)
target market.
d)
financial investment.
76.
To learn what customers need and want, marketers are very
a)
closed-minded.
b)
observant.
c)
enthusiastic.
d)
formal.
77.
The internet has replaced traditional newspapers as the primary source of news and information for many people. Internet news sites are an example of
a)
lateral thinking.
b)
programmed thinking.
c)
complementary goods.
d)
substitute goods.
78.
Light bulbs are made to fit sockets across the United States. This is an example of which of the following ways that standards are used:
a)
To establish uniform, consistent products
b)
To indicate where the product will be sold
c)
To indicate how much the product will cost
d)
To provide consumers with product information
79.
A customer buys a gaming system and receives a printed warranty card stating the actions the company will take if the system does not work properly. This is an example of a(n) __________ warranty.
a)
express
b)
full
c)
implied
d)
limited
80.
What has become the intent of product packaging?
a)
To decrease the extent of product usage
b)
To protect products from breakage
c)
To secure the contents of the product
d)
To protect products and consumers
81.
To meet the needs of its customers and help it achieve its company goals, a drugstore offers a large assortment of products, known as its product
a)
width.
b)
consistency.
c)
depth.
d)
mix.
82.
Positioning is a type of marketing strategy that applies to
a)
research and development.
b)
social media.
c)
profits and loss.
d)
products/brands.
83.
The Target bullseye and the McDonald’s golden arches are examples of
a)
corporate brands.
b)
logos.
c)
brand personalities.
d)
brand promises.
84.
The end result of promotion is that information about goods, services, images, or ideas will be
a)
gathered.
b)
researched.
c)
organized.
d)
communicate
85.
Any paid form of nonpersonal presentation of ideas, images, goods, or services is known as
a)
sales promotion.
b)
personal selling.
c)
publicity.
d)
advertising.
86.
Which of the following is a use of product promotion:
a)
Recruiting new employees
b)
Highlighting social or environmental issues
c)
Informing customers about product features
d)
Changing attitudes toward the company
87.
Newspapers and magazines are categorized as __________ media.
a)
publication
b)
broadcast
c)
time
d)
direct
88.
With their permission, Cassandra sends out a monthly electronic newsletter to past customers to advertise her bed-and-breakfast’s special events and discounted rates. This is known as
a)
opt-in email marketing.
b)
telemarketing.
c)
podcast marketing.
d)
publication advertising.
89.
Advertising media are channels of
a)
distribution.
b)
communication.
c)
production.
d)
marketing.
90.
Because their advertisements last only as long as they are on the air, broadcast media are considered __________ media.
a)
short-term
b)
affordable
c)
space
d)
time
91.
A company wants consumers to try out its newest product. What type of promotion would be most effective for the company to use?
a)
Free samples
b)
Coupons
c)
Publicity
d)
Advertising
92.
Michael is interacting with a customer over the phone. What aspect of selling does this illustrate?
a)
It takes place to influence purchase decisions.
b)
It is planned communication.
c)
It is personalized communication.
d)
It should enhance future business opportunities
93.
When is a salesperson’s job done?
a)
When the item can no longer be returned
b)
After the sales presentation
c)
After the deal has closed
d)
When the customer is satisfied
94.
Which of the following is a true statement:
a)
Selling policies may be in writing or simply passed on to salespeople verbally.
b)
Most small companies rely on policy handbooks to explain in detail their selling policies.
c)
Businesses are required by the Sherman Act to put their selling policies in writing.
d)
Selling policies are most useful for handling situations that are not frequently encountered.
95.
Which group of employees is most instrumental in building customer goodwill?
a)
Salespeople
b)
Managers
c)
Stockkeepers
d)
Directors
96.
Salespeople are responsible for which of the following:
a)
Making sure that what they do is legally correct
b)
Following only the laws in the city or country they’re selling in
c)
Making sure that customers behave legally
d)
Following only the laws in their city or country
97.
Successful careers require
a)
college degrees.
b)
preparation.
c)
paperwork.
d)
networking
98.
Using a step-by-step selling process helps salespeople remain organized, gaining customer
a)
confidence.
b)
praise.
c)
referrals.
d)
admiration.
99.
Which of the following is the main purpose of management:
a)
To reach a specific level of productivity
b)
To obtain the needed resources
c)
To accomplish the business’s goals
d)
To create a pleasant working atmosphere
100.
Selling policies concerned with pricing, product availability, and discounts are categorized as __________ policies.
a)
service
b)
terms-of-sale
c)
selling-activity
d)
delivery
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