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Selling

Total questions: 25

Worksheet time: 16mins

Name
Class
Date
1.

A fact or characteristic of the product

a)
Feature
b)

Benefit

c)

Utility

2.

An advantage consumers receive from using a product

(a)  

3.

Determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities

(a)  

4.

A type of producer that changes the shapes or forms of materials so that they will be useful to consumers

(a)  

5.

Tangible objects that can be manufactured or produced for resale

(a)  

6.

Intangible activities that are performed by other people for money; productive acts that satisfy economic wants

(a)  

7.

A business that buys consumer goods or services and sells them to the ultimate consumer

(a)  

8.

An intermediary who helps move goods between producers and retailers by buying goods from producers and selling them to retailers

(a)  

9.

The process of selling again

(a)  

10.

People who assume the risks of starting and operating businesses

(a)  

11.

Capable of being touched, smelled, tasted, seen, or heard

(a)  

12.

Not capable of being detected through the senses

(a)  

13.

Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services are called (a)   .

14.

The process or activity of using goods and services for personal use is known as (a)   .

15.

The system in which people make and spend their incomes is referred to as (a)   .

16.

The movement of resources from resource owners to producers and from producers to consumers is described as __________ ____

(a)  

17.

Something required or essential that is lacking is termed as (a)   .

18.

A desire for something that may or may not be required is called (a)   .

19.

The ability to determine customers' needs, wants, and buying motives; to open and close sales; to question customers; to handle customer objections; suggest additional or substitute items; demonstrate products; and follow up sales is known as __________ ______

(a)  

20.

Information about a specific good or service that can be used in sales presentations is __________ _________

(a)  

21.

The basic principles that govern your behavior are known as (a)   .

22.

Usefulness; capable of satisfying wants and needs is defined as (a)   .

23.

The sales procedure in which the salesperson shows the customer the benefits of the product’s features; includes the sales dialogue and product demonstration is called __________ ___________

(a)  

24.

Goods and services are (a)   .

25.

Which of the following does NOT describe a product feature?

a)

Price

b)

Flavor

c)

Texture

d)

Color