WorksheetsQuiz in Marketing
Total questions: 10
Worksheet time: 4mins
In effective target market, marketers should focus on:
Market Segmentation
Market Targeting
Market Positioning
All of the Above
_____ segmentation calls for dividing the market into groups based on age, family,
size, family life cycle, gender, income, etc.
Geographic
Demographic
Behavioral
Intuitive
Psychographic
In _____ segmentation, buyers are divided into groups on the basis of their
knowledge of, attitude toward, use of, or response to a product.
Geographic
Demographic
Behavioral
Intuitive
Psychographic
Customers in a market segment should be very similar in both their segment dimensions and their likely response to a marketing mix.
Homogeneous
Heterogeneous
Economic Upside
Operational
The segment dimensions should be helpful for understanding & identifying customers and making decisions regarding the marketing mix.
Homogeneous
Heterogeneous
Economic Upside
Operational
It is a market of customers with generally similar needs, which organizations satisfy in a variety of ways
(a)
The effort to increase sales by selling current products into new markets. Firms may advertise to reach new target customers within a geographic region, or look to international markets for expansion.
(a)
Refers to offering new or improved products to present markets.
(a)
It is a developing a theme which will provide a “meaningful distinction for customers”.
(a)
It is a two-step process of: naming broad product markets, and segmenting those markets in order to select target markets.
(a)
