WorksheetsFINAL ADVERTISING QUIZ
Total questions: 20
Worksheet time: 10mins
What is the origin of the word ‘advertising’?
Spanish
French
Latin
Mandarin
What does the word ‘advertere’ mean?
To ignore
To turn attention or turn
To glance
To relax
“Advertising is a non-personal form of communication conducted through paid media under clear sponsorship”
Philip Kotler
David Ogilvy
John Kennedy
None of the above
Which of the famous instant noodles brand faced controversy due to discovery of lead in their ingredients in 2015?
Yippee
Wai Wai
Maggi
(a) Knorr
Which of the famous brands found itself in midst of controversy due to the worm controversy in 2003?
Nestle Kit Kat
Cadbury Dairy Milk
Mars
Ferrero Rocher
Gujarat Cooperative in Anand, Gujarat gave birth to one of the most iconic dairy brands in India?
Mother Dairy
Paras
Amul
Nandini
MRF, Liril, Surf Excel, Kamasutra ad campaigns were directed which advertising guru?
Piyush Pandey
Prahlad Kakkar
Alyque Padamsee
Josy Paul
How many levels are there in Maslow’s Hierarchy of Needs?
1
2
4
5
What does DAGMAR stands for?
Defective Advertising Goals
Detecting advertising Goals
Defining Advertising goals for Measuring advertising results
None of the above
Who developed DAGMAR model?
David Ogilvy
Russell Colley
Piyush Pandey
Abraham Maslow
ASCI stands for
Advertising Skill Council of India
Advertising Standards Council of India
Agriculture Skill Council of India
Administrative Staff College of India
An advertisement that gives information about product or service in editorial format is known as
Feature
Advertorial
Infomercial
Editorial
______________ is cheaper in comparison to large display ads used by businesses.
Direct response advertising
Classified advertising
End product advertising
Co-operative advertising
The Shower by Hindustan Unilever or Save the Tigers by Aircel is an example of
Surrogate Advertising
Advocacy Advertising
Trade Advertising
Corporate Advertising
What is USP?
Unique Selling Proposition
Useful Selling Proposition
Unique Sale Proposition
Unique Selling Proposition
‘Just do it’ is the slogan of which brand?
Nike
Adidas
Durex
Pepsi
Which is the most famous advertising agency in India?
DDB Mudra group
Mullen Lowe Lintas Group
Saatchi &Saatchi Pvt. Ltd
. All of the above
DAVP has been renamed as
Bureau of Outreach and Communication
Bureau of Outdoor and Collaboration
Bureau of Outreach and Collaboration
Bureau of Outdoor and Communication
BARC stands for
Broadcasting Audience Research Council
Broadcasting Audio research Council
Broadcast Audience Research Council
Broadcast Audience Research Committee
RAM in media planning stands for
Research on Audience and Media
Radio Audience Measurement
