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Review: Logo Design

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

What is a Logo?

a)
A logo is a hand drawn sketch of a product
b)

A logo is a symbol that is used by a company to identify itself or its products.

c)
A logo is a lesson in school.
2.

A logo also conveys the ____ or ownership of a product, company, campaign or concept.

a)
identity
b)
name
c)
title
d)
clothing style
3.

When a logo is effective, it provides the target audience with instant brand recognition.

a)
True
b)
False
4.

A good logo always contains as many colors and shapes as possible.

a)
True
b)
False
5.

Choose the early civilization to use a form of visual story telling and logos to represent things.

a)
Egyptians
b)
Vikings
c)
Americans
6.

What was a symbol that was used during Medieval Times.

a)
Coat of Arms (family symbol)
b)
Stamps
c)
Swords
d)
Suits of Armor
7.

In the example image, the small logo in the corner that shows ownership is called a watermark

a)
True
b)
False
8.

The idea of a "target audience" is a particular group of people, identified as the intended recipient of an advertisement or message.

a)
True
b)
False
9.

When designing a logo why would you want to keep your design simple and easy to understand. Select all the reasons you want to keep your designs simple and easy to understand. (Check all that apply)

a)
To keep the logo readable at different sized (scaleable)
b)
To make your logo hard to read
c)
So it will be readable in color , grey-scale or black and white.
d)
So your logo will be confusing.
10.

A good motto/idea to keep your designs simple is...

a)
"Less is More"
b)
"Complexity is the Key"
c)
"Black & White is always Best"
d)

"Always use color"

11.

What are 3 main types of logos? (check all that apply)

a)
Iconic / Symbolic
b)
Word / Lettermark
c)
Combination
d)
Black & White
e)
Greyscale
12.

What is the most common type of logos?

a)
Iconic / Symbolic
b)
Wordmark / Lettermark
c)
Vector
d)
Raster
13.

Choose the example of an Combination Logo?

a)

Apple

Apple

b)

Nike

Nike

c)

Google

Google

14.

Select the logos that have a simple and easy to understand design. (Check all that apply)

a)

Option 1

Option 1

b)

Option 2

Option 2

c)

Option 3

Option 3

15.

Choose the answer that explains why this is an effective logo for a Moving Company.

a)

The hand, house in negative space (white area), and the text all work together to communicate what they company does.

b)

The Text is in all capital letters.

c)

The house shape has black square that represents a window.

16.

Which of the 3 types of logos is this?

a)
Iconic / Symbolic
b)
Vector
c)
Color
d)
Combination
17.

What of the 3 types of logos is this?

a)
Iconic / Symbolic
b)

Word / Lettermark

c)
Black & White
d)
Combination
18.

What is the important factor to consider when designing a logo?

a)
Who is your "target audience"
b)
How much money to sell it for
c)
The location of the product
d)
None of the Above
19.

Why was a "Coat of Arms" (an early logo) used in Medieval Times? (check all that apply)

a)
because many of the people of that day could not read.
b)
to represent your kingdom, group, house, or klan
c)
to keep evil spirits away
20.

Choose the option that is a favicon

a)

Option 1

Option 1

b)

Option 2

Option 2

c)

Option 3

Option 3