WorksheetsBlock B Intro to Business and Marketing Student Created Review
Total questions: 65
Worksheet time: 1hrs 4mins
Name
Class
Date
1.
What are characteristics for a successful enterprenuer?
a)
Determined
b)
Sociable
c)
Organized
d)
Impulsive
e)
Shy
2.
Specail Event Pricing is...
a)
Stuff is more expensive on the owners birthday.
b)
Items are reduced in price for a short period of time, based on a specific event.
c)
Used to increase store traffic by offering some very popular items for sale at below-cost prices.
d)
Sets higher-than-average prices to suggest status and high quality to the consumer.
3.
Marketing Research is...
a)
The process and methods used to gather the information, analyze it, and report findings related to marketing goods and services
b)
Looking at your customers.
c)
Setting pricing figures that end in either odd or even numbers.
d)
Living with your customers so you know what products they will like.
e)
Making cheap prices.
4.
What are some of the 7 core marketing functions?
a)
Selling
b)
Buying
c)
Channel Management
d)
Promotion
e)
Pricing
5.
What does SWOT stand for?
a)
Strengths, Worms, Oranges, Trees
b)
Selling, Working, Oppotunities, Time
c)
Strengths, Weaknesses, Opportunities, Threats
d)
Selling, Weaknesses, Overtime, Territory
e)
String, Work, Owls, The
6.
Select the Needs
a)
water
b)
food
c)
Iphone
d)
house
e)
lambo car
7.
What is sole proprotorship
a)
1 owner
b)
2 owners
c)
3 owners
d)
4 owners
e)
5 owners
8.
what are the four P's
a)
place
b)
position
c)
price
d)
promotion
e)
product
9.
What is Entrepruenor traits
a)
risk
b)
creativity
c)
leadership
d)
long term focus
e)
all of the above
10.
What are the three graphics in marketing
a)
phenomgraphic
b)
phycographic
c)
demographic
d)
geographic
e)
autographic
11.
What are the four parts of the SWOT analysis
a)
Work
b)
Strengths
c)
opportunities
d)
weaknesses
e)
threats
12.
WItch is not an advantage of being an entreprenur
a)
You can be your own boss & make your own business decisions
b)
you can try out your own ideas
c)
doing many tasks yourself
d)
You can set your own schedule
e)
overall personal freedom
13.
Which of these is a Good
a)
Car
b)
food
c)
uber
d)
phone
e)
Sneakers
14.
Wich of the following isint a utility
a)
form
b)
time
c)
possesion
d)
place
e)
all of the above
15.
advantages of owning a franchise
a)
Franchisors offer management, technical, and other assistance.
b)
Equipment and supplies can be less expensive.
c)
Franchises can cost a lot more money and cut down profits.
d)
Owners of franchises have less freedom to make decisions than other entrepreneurs.
e)
The franchisor can terminate the franchise agreement.
16.
What type of marketing function is this scenario: In a recent focus group, it was found that many adults do not want their children having a lot of sugar?
a)
Selling
b)
Product and Service Management
c)
Market Planning
d)
Marketing Information Management
17.
What a disadvantage of a sole proprietorship?
a)
Relatively easy to start Responsible for all business debts and legal judgements
b)
Easier to raise capital
c)
Each owner has limited liability
d)
Actions of one owner are legally binding on the others
18.
What is the advantage of a partnerhship?
a)
Easier to raise capital
b)
Limited liability
c)
Combines skills of owners
d)
Greater freedom from government regulation
19.
What is a LLC
a)
A sole proprietorship
b)
A type of partnership
c)
A type of corporation
d)
A hybrid between a a partnership and a corporation
20.
Publicity is the act of producing information to promote the sale of prodcucts or services
a)
True
b)
False
21.
Definition of Brand Mark
a)
symbol, mark, or image representing a brand that helps instantly identify a specific company
b)
Product, Pricing, Promotion, Place
c)
LLC
d)
A name at a status of a trademark
22.
The 4 P's
a)
Product, Promotion, Place, Pricing
b)
I don't know
c)
Price, Primary Data, Product Promotion, Psychographics
23.
Definition of Market Share
a)
Who controls the business
b)
A portion of the business controlled by a company
24.
Which of these is not the 4 elements of marketing mix
a)
Product
b)
Place
c)
Pschographics
d)
Price
e)
Promotion
25.
What is a psychographic?
a)
Classification of people by attitudes, aspirations, etc.
b)
Classification by age, gender, income, etc.
c)
Classification of people where they live,etc.
26.
What are the four P's in the marketing mix?
a)
Product
b)
Place
c)
Price
d)
Promotion
e)
People
27.
What are the three goals of pricing?
a)
Profitability
b)
Gaining Market Share
c)
Meetin competition
d)
Returun of savings
28.
What is Primary Data
a)
Raw Data/ First Hand data
b)
Original information
c)
Statistics for Mcdonalds
d)
Advertisting
29.
How many core marketing functions are there?
a)
3.0
b)
5.0
c)
7.0
d)
4.0
e)
10.0
30.
What Does SWOT stand for?
a)
Strenths, Weakness, Open, and Trade
b)
Strengths Weakness, oppurtinity, and threats
c)
Strength, Where, Opppurtunity, and trade
31.
Which of these are forms of Utility
a)
Form utility
b)
Time utility
c)
possession utility
d)
place utility
e)
information utility
32.
Which of these is the S in Swot analysis
a)
Sample
b)
Strength
c)
Sell
d)
Sales
33.
Which of these don't belong in SWOT analysis
a)
Opportunities
b)
Strength
c)
Threats
d)
Strengths
e)
Opponents
34.
Which of these is a demographic
a)
25 years old
b)
live by the beach
c)
spanish
d)
Vegans
35.
Is the SW in SWOT controlled internly or externaly
a)
Internal
b)
External
36.
What is a need
a)
Food
b)
video games
c)
sweatshirt
d)
wristbands
e)
headband
37.
what is a want
a)
food
b)
water
c)
socks
d)
clothes
e)
tablet
38.
what is one of the 4 P's
a)
product
b)
performance
c)
pool
d)
photoshop
e)
poodle
39.
which one is a product
a)
food
b)
clothing
c)
videogames
d)
iphone
e)
all of the above
40.
what is an entrenpenuer
a)
someone who starts there own business
b)
a lazy person
c)
likes food
d)
friends with jeff bezos
e)
rich
41.
What is an example of primary data?
a)
Interview
b)
Articles
c)
Websites
d)
Newspaper
e)
Journals
42.
The state of the relationship between the public and a company or other organization or a famous person is the definition of..?
a)
Sales Promotion
b)
Market Share
c)
Public Relations
d)
Institutional Promotion
e)
Market Share
43.
Which are elements of the promotional mix?
a)
Selling
b)
Advertsing
c)
Demographics
d)
Franchise
e)
Advertising
44.
Which is not a benefit of promotion?
a)
Loyalty
b)
Increase Sales
c)
Attracts more customers
d)
Price changes
e)
Creates word of mouth
45.
Which is not true about a partnership?
a)
Two or more indivuals
b)
Conflict may arise
c)
Unlimited liablity
d)
Ownership lies in multiple hands
e)
It's always 50/50
46.
What Does SWOT stand for
a)
Strengths, Weaknesses, Oppurtunities, Threats
b)
Strengths, Weaknesses, Overall, Tricks
c)
Stand, Wealth, Oppurtunities, Threats
d)
Stare, Waffle, Open, Treats
e)
Strengths, Wear, Oppurtunities, Threats
47.
What is Sole Propietroship
a)
Woke With a Partner
b)
Work With 3 people
c)
Work with 3 or more
d)
Work by yourself
48.
What is Channel Managment
a)
Involves understanding the concepts and strategies used to develop and target specific marketing strategies to a select audience
b)
The process of deciding how to get goods into customers hands
c)
Gathering, storing and analyzing about customers, trends, and competing products
d)
How much should a business charge for goods and services in order to make a profit?
49.
What is Pricing
a)
Involves understanding the concepts and strategies used to develop and target specific marketing strategies to a select audience
b)
The process of deciding how to get goods into customers hands
c)
Gathering, storing and analyzing about customers, trends, and competing products
d)
How much should a business charge for goods and services in order to make a profit?
50.
What is Market Managment
a)
Involves understanding the concepts and strategies used to develop and target specific marketing strategies to a select audience
b)
The process of deciding how to get goods into customers hands
c)
Gathering, storing and analyzing about customers, trends, and competing products
d)
How much should a business charge for goods and services in order to make a profit?
51.
The following are types of segmentation, except...
a)
demographics
b)
infographics
c)
psychographics
d)
geographics
e)
behavorial
52.
What is a market?
a)
A market is all people who share similar wants and needs and who have the ability to purchase a given product.
b)
A market is people trying to sell items.
c)
A market is items being sold for a cheaper price.
d)
A market is buying items.
53.
What are two types of competition?
a)
Direct Competition
b)
Indirect Competition
c)
Selling Competition
d)
Market Competition
54.
What is a franchise?
a)
A business selling the same goods as their competitor
b)
A business trying to compete with another
c)
A business that goes out of business
d)
A business where a business owner sells the rights to their business and trademarks to an entrepreneur to run their own location
55.
WHat is the process of getting a product in customers hands
a)
Market Planning
b)
Channel Managment
c)
Marketing Information management
56.
What is Behavioral Segmentation
a)
Customers overall knowledge of your brand
b)
Where customers are from
c)
What customers enjoy doing
d)
percentage of total sales
57.
What is a trade character?
a)
A person that works at a company to help with trademark papers.
b)
A character that is identified with a company to help identify the company.
58.
What is the advantage of using sole proprietorship?
a)
You use your own money to start and run your business.
b)
Money
c)
Long hours
d)
You get to control your own company
59.
Which of the five utilities helps making products customers want.
a)
time
b)
form
c)
place
d)
Information
60.
Which type of segmentation helps with the lifestyles of customers?
a)
psychographic
b)
demographic
c)
geographic
61.
What does the S in Swot stand for?
a)
Strengths
b)
Sales
c)
Selling
d)
Social Media
62.
Which of these is NOT apart of the 5 types of business sectors?
a)
Manufacturing
b)
Wholesale
c)
Production
d)
Retail
e)
Service
63.
Which of the following is an entrepreneurial characteristic?
a)
Dependence
b)
Inflexibility
c)
Risk-taking
d)
Unwillingness to learn
64.
Which of the following is NOT a characteristic of an entrepreneur?
a)
Risk-taking
b)
Innovation
c)
Dependency
d)
Vision
65.
Which is an entrepreneur?
a)
a manager of the largest retail store in town
b)
the retailstore clerk
c)
an adult who opened a mobile car detailing van
d)
the adult who manages a store
100 %
