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Worksheets

Markethon

Total questions: 30

Worksheet time: 16mins

Name
Class
Date
1.

Which business has this logo?

a)

British Airways

b)

Easyjet

c)

Emirates

d)

Ryanair

2.

Which business has this logo?

a)

XBOX

b)

Nintendo

c)

Wii

d)

Playstation

3.

Which business has this logo?

a)

Amazon

b)

Spotify

c)

Netflix

d)

Sky

4.

Which business has the slogan.. "because you're worth it"?

a)

Head and Shoulders

b)

L'Oreal Paris

c)

MAC

d)

GHD

5.

Which business has the slogan.. "save money, live better"?

a)

Tesco

b)

Aldi

c)

Asda

d)

Sainsburys

6.

Which business has the slogan.. "every little helps"?

a)

Morrisons

b)

Lidl

c)

Sainsburys

d)

Tesco

7.

Which business has the slogan.. "just do it"?

a)

Adidas

b)

Under Armour

c)

Nike

d)

Puma

8.
Sprint is better than T-Mobile. What kind of tactic is this?
a)
Surveys, Facts and Statisticstatics
b)
Name calling and Mud Slinging
c)
Attention Getter
d)
Weasel Words
9.
A diaper commercial for babies. They say that it will be best for babies. What tactic is this?
a)
Glittering Generalities
b)
Attention Getter
c)
Parental Instinct
d)
Cutting Edge
10.
Taylor Swift recommends this mouthwash. This is an example of...
a)
Glittering Generalities 
b)
Bandwagon
c)
Testimonials
d)
Celebrity 
11.
Public speaking and your presentation skills are something that you improve with practice.
a)
True
b)
False
12.
Deciding on how goods get into customers’ hands.
a)
Selling
b)
Distribution
c)
Pricing
d)
Product service management
13.
An entrepreneur is someone 
a)
Someone who works for a new business
b)
Someone who starts a new business
c)
Someone who takes over an existing business
d)
Someone who does not want to work
14.

When someone famous uses their own image to help promote a particular product, it is called ........... .

a)

billboard

b)

endorsement

c)

placement

d)

spread

15.

A ...................... is a special saying made from a few words that helps identify the company or brand.

a)

logo

b)

coupon

c)

banner

d)

slogan

16.

True or False?

Marketing involves encouraging people to buy a product or service.

a)

True

b)

False

17.

Marketing that utilizes Internet and online based technologies is known as ...

a)

Relationship Marketing

b)

Traditional Marketing

c)

Digital Marketing

d)

Cause Marketing

18.

Marketing segmentation is useful for

a)

Targeting existing clients

b)

Identifying prospects

c)

Knowing customers’ tastes

d)

All of these

19.

Which of the following is difficult to evaluate?

a)

Jewellery

b)

Auto repair

c)

Furniture

d)

Clothing

20.

..... is the difference between customer expectations and customer perceptions.

a)

Customer delight

b)

Customer satisfaction

c)

Customer gap

d)

Supplier gap

21.

Following is the importance of studying Rural Marketing Environment

a)

Helpful in recognizing new market opportunities

b)

Helpful in taking marketing decisions

c)

All of the above

d)

Helpful in understanding rural market conditions

22.

Which of the following is not a part of Technological Environment?

a)

Government Legislations

b)

Improvement in Harvesting Techniques

c)

Change in technology

d)

Change in Consumption Pattern

23.

You are directed to study the demographic, economic, natural, technological, political, and cultural factors that are larger societal forces affecting your company. What are you studying?

a)

the macroenvironment

b)

the marketing mix

c)

the microenvironment

d)

the global environment

24.

Which of the following is not a challenge or problem of Indian Rural Markets

a)

Many Languages and Diversity in culture

b)

Underdeveloped People and Underdeveloped Markets

c)

Rural Sales Management

d)

Increasing sale of Branded Products

25.

Find the brand name

a)

MACDONALD

b)

MCDONALDS

c)

MACDONLDS

d)

MCDONLD

26.

who is the father of modern marketing?

a)

Peter Drucker

b)

Philip Kotler

c)

Lester Wunderman

d)

Abraham Masloco

27.

Sunita calls her friend Suman and requests her to sell one of her paintings to Rama’s mother. In this transaction who is the marketer

a)

Sunita

b)

Suman

c)

Both

d)

None

28.

Which among the following is not an element of marketing mix –

a)

Product

b)

Price

c)

Place

d)

Advertising

29.

______ refers to classifying the product into different groups with same characteristics.

a)

grading

b)

branding

c)

packaging

d)

labeling

30.

Needs of _________ are being focused in Marketing.

a)

Customer

b)

producer

c)

Retailer

d)

wholesaler