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BRANDING VOC. 1

Total questions: 15

Worksheet time: 10mins

Name
Class
Date
1.

companies usually _________ their products with the consumer's values

a)

twin

b)

forge

c)

fulfill

2.

the industry involved with making products or services known about and persuading people to buy them

(a)  

3.

Consumers__________ to validate their feelings through different products

a)

seek

b)

find

c)

look

d)

align

4.

interesting to, aimed at, or affecting only a small number of people:

(a)  

5.

There are some problems, we still need to ___________

a)

tackle

b)

forge

c)

align

d)

belong

6.

It's very valuable for the company to (a)   a relationship with the consumers, so they can be loyal to the brand itself.

7.

Everybody wants to __________ somewhere, that's why we tend to look for brands that makes us feel included.

a)

belong

b)

belonging

c)

align

d)

fulfill

8.

The new Nintendo console commercial __________ memories of my childhood everytime I watch it.

a)

evokes

b)

notices

c)

features

9.

That was such a _________ commercial, it almost brought me to tears.

a)

joyful

b)

moving

c)

sensible

d)

straightforward

10.

The 2017's PEPSI commercial __________ Kendall Jenner at a "BLM" protest.

a)

depicts

b)

choice

c)

recognizes

d)

brands

11.

Some brands portray cool people on their ads to ___________ young people

a)

appeal

b)

align

c)

evoke

d)

appear

12.

People is more (a)   to buy products they feel connected to.

13.

The company's values don't ________ to what young people wants to be perceived as.

a)

likely

b)

align

c)

forge

d)

depicts

14.

most commercials show people with a sense of (a)   on their ads, they look like they have their lives figure it out.

15.

Nowadays brands add a ___________ to their ads to make them more appealing.

a)

story

b)

narrative

c)

history

d)

plot