Analysis paper published in an online newspaper

Press release for a new product launch

Personal blog post about travel experiences

Annual report for a multinational corporation

Legal brief submitted to a court

Recipe shared on a restaurant website

Memo to colleagues about a project update

Research article published on a scientific journal

Vinamilk's annual report of 2023

Nielsen's industry report for the hot drink section in 2022

RMIT lecturer's new article on International Journal of Educational Development

RMIT lecturer's new article forecasting the global economic trends in the last 6 months of 2024 on Thanh Nien News

Text message to a friend

Business proposal for a client

Personal social media post about a hobby

Letter to a family member

Case study

Slogan for an advertising campaign

Social media ad

Website ad

Fanta's Facebook post to advertise its new Fanta hương nho product

Blue Dragon's LinkedIn post to call for emergency donation during Covid lockdown

Dat Bike's white paper on the topic of air pollution in big cities of Viet Nam

RMIT's email to invite prospective students and parents to its annual student showcase

Yuval Noah Harari's Sapiens: A Brief History of Humankind

Zespri's short film screenplay

Harry Potter's adapted screenplay

Nike's TVC shooting script

Professional writing is normally in shorter forms than copywriting.

Professional writing is often used to trigger instant action such as 'chat with us', 'buy now', etc.

Professional writing usually tries to create a sense of urgency.

Professional writing aims for long-term effect by educating the audience.

To be effective in professional writing, you should focus on emotional aspects rather than logical factors.

Direct quotes must always come from KOLs or famous people.

Professional writing does not contribute to maintaining the relationship between an organisation and its audiences.

Professional writing aims to effect behavioural change in target audience.