WorksheetsTechniques of Persuasion and Advertising
Total questions: 18
Worksheet time: 34mins
Explain how the technique of Charisma can be effective in political and advocacy messages.
Describe the use of Euphemism in media and provide an example.
What is Extrapolation and how do persuaders use it to draw conclusions?
How do politicians and advertisers use Flattery to persuade people?
What are Glittering Generalities and why are they effective in persuasion?
How does Name-calling differ from Glittering Generalities in persuasion techniques?
Why do people tend to believe new ideas over old ones according to the New technique?
What is the Nostalgia technique and why is it effective in advertising?
How are Rhetorical Questions used to build trust and alignment before a sales pitch?
This technique stresses the positive qualities and ignores the negative, giving us only part of the picture.
Bandwagon
Transfer
Card Stacking
Patriotic Appeal
This advertising technique uses a quote, recommendation, or personal experience from an individual or group who believes that the product/service is important and suggests that others may find it valuable as well.
Testimonial
Transfer
Bandwagon
Card Stacking
Propaganda one-sided, which is another way of saying biased.
True
False
What persuasive technique is used in this ad?
Snob appeal
Bandwagon
Name calling
Testimonial
What persuasive technique is used in this ad?
Snob appeal
Endorsement
Testimonial
Name calling
What persuasive technique is used in the picture?
Bandwagon
Sterotype
Name calling
Snob appeal
What persuasive technique is used in the ad?
Bandwagon
Testimonial
Name calling
Appeal to emotion
What persuasive technique is used in this ad?
Who is the target audience?
Snob appeal, NFL players
Vague Language, Woman
Bandwagon, Teenagers
Vague Language, Teachers
What is the main reason companies invest in advertising, as mentioned in the text?
To create catchy jingles and slogans.
To generate immediate sales.
To build positive memories and feelings that influence behavior over time.
To make consumers feel entertained.
