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WorksheetsB310 Lesson 10
Total questions: 5
Worksheet time: 2mins
Which of the following BEST describes a media event?
An event organised by the media to interview an organisation’s spokesperson.
An event organised by the media to seek clarifications from an organisation.
An event organised for the media to get additional information following a press release.
An event organised for the media to share important updates following a crisis.
Which of the following is NOT a type of media event?
Expected event
Planned event
Unexpected event
Promotion event
Which of the following is NOT a description of a media event?
A launch party organised by Google for the launch of its newest smartphone
A media lunch organised by the Ministry of Education to explore new story angles
A press conference called by the Singapore Civil Defence Force to provide updates of a major fire in Tuas
A press junket organised by Disney Pixar to publicise their latest film Toy Story 4
Which of the following is a key characteristic of a press conference?
A press conference must be held in a large venue
A press conference should only have one knowledgeable speaker on the panel
A press conference must allow media to pose questions the panel of speakers
A press conference should be informal to allow journalists to be relaxed and roam around freely
Which of the following is the LEAST likely reason for conducting press conference?
It is an efficient way of disseminating information to media because a large number of media will be in attendance
It is the cheapest way of disseminating information to media because there is no need to meet up with each media outlet separately
It is a good way of building relations with media because inviting them to a press conference allows them to interact with the PR team
It allows the PR team to control the message and flow of information the media
