WorksheetsT8 AKPR2003 PR TOOLS &SALES PROMOTIONS QUIZ
Total questions: 12
Worksheet time: 22mins
Which PR tool is primarily used to distribute official statements to the media?
Media Tours
Press Conferences
News Releases
Trade Shows & Conventions
Special Events
What PR tool involves inviting the press to a live event to ask questions and gather information directly?
Media Tours
Press Conferences
News Releases
Trade Shows & Conventions
Special Events
Which PR tool would a company use to create a memorable experience that promotes their brand directly to an audience?
Media Tours
Press Conferences
News Releases
Trade Shows & Conventions
Special Events
What tool is best suited for demonstrating products and networking with industry professionals?
Media Tours
Press Conferences
News Releases
Trade Shows & Conventions
Special Events
Which PR tool is commonly used to take journalists on a curated visit to a company's facilities or events to generate media coverage?
Media Tours
Press Conferences
News Releases
Trade Shows & Conventions
Special Events
Which PR tool is primarily used as a invitation to invite members of the media and journalist to attend a PR event/announcement?
Publicity Photos
Media Kits
Fact Sheets
Media Advisory
Newsletter
What PR tool is designed to give a quick overview of key points, data, and statistics related to a company or a specific event?
Publicity Photos
Media Kits
Fact Sheets
Media Advisory
Newsletter
Which PR tool (e.g., press release, press conference, media tour) would you choose to launch a new Local Popmart type brand?
Name a brand that runs too many promotions.
Which trade promotion method would you use for a new premium Milktea brand? Why?
Give an example of a product that is suitable to use sampling method?
Shrinkflation is becoming more common. What IMC promotional tactic that brands can do to communicate this change to customers?
