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WorksheetsKiểm tra tiếng anh chuyên ngành Marketing
Total questions: 11
Worksheet time: 48mins
Product is anything that can be offered to a market for consumption that might satisfy a (a) or need.
Service is an activity, benefit, or satisfaction offered to a market that is (a) (vô hình) and does not result in the ownership of anything
Tangible or Intangible product?
Toyota cars
Apple iphones
Shiseido sunscreen
Starbucks coffee
A trip to Las Vegas
Vietravel Airlines
A financial consultant
Instagram account
Organize these options into the right categories
Education
Transportation
Financial services
Fire department
Military services
Wholesale and retail
Relative clauses
The customers
________
purchased the Starbucks coffee are from Japan.
who
The Shiseido sunscreen
____ you gave me is very good.
which
Do you know the financial consultant
_____
are standing outside the bank?
who
The insurance company __
reputation is good has an office in London.
whose
The Hershey chocolate__ you like comes from the United States.
that
Product life cycle
When the company finds and develops a new idea.
Product development
When the sales growth is slow and there is not profit.
Introduction
When there are customer satisfaction and increasing profit.
Growth
When sales growth slows down and there is competition in
the market.
Maturity
When sales and profits decrease.
Decline
1There are 7 main stages of the new product development process: Idea generation, Screening new ideas, Concept development, Concept testing, Marketing strategy development, Test marketing, Commercialization.
the marketer’s task is to develop this new product into alternative product concepts, find out how attractive each concept is to customers, and choose the best one.
Concept development
to spot good ideas and drop poor ones as soon as possible.
Screening new ideas
The stage of new-product development in which the productØ and its proposed marketing program are put on trial in realistic market settings.
Test marketing
calls for experiment with a group of target consumers to find out if the concepts have strong consumer appeal.
Concept testing
The systematic search for new-product ideas.
Idea generation
Match the following
Ø making the prices of goods/services as cheap as possible
Economy pricing
Ø setting a high price for an item where you have a competitive advantage
Price skimming
setting a high price for unique high-quality item
Premium pricing
Ø pricing goods at a very low price to encourage people to buy them - often the prices are later raised
Penetration pricing
Ø pricing one item very low and its complement very high
Captive product pricing
Types of shops
large no-frills stores located outside the town center
outlet stores
independently owned shops licensed to trade under the same name
franchises
shops located in the center of town
high – street shops
shops run by a single company with multiple locations around the country
chain store
small, independently owned stores selling essential products
convenience store
Ø (a) : Large trucking firms offer everything from satellite tracking, internet-based shipment management, and logistics planning software to cross-border shipping operations.
(b) Snapper, Toro, and other lawn mower manufacturers run their factories all year long and store up products for the heavy spring and summer buying seasons.
(c) Walmart requires an electronic data interchange which links with its more than 100,000 suppliers through its Retail Link sales data system.
(d) Producers and retailers carry only small inventories of parts or merchandise, often enough for only a few days of operations. New stocks arrive exactly when needed rather than being stored in inventory until being used.
1Chain management:
(a) moving products from the factory to resellers and ultimately to customers
(b) moving products and materials from suppliers to the factory
(c) moving broken, unwanted, or excess products returned by consumers or resellers
Ø
