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WorksheetsEOPA Study Guide Part 2
Total questions: 40
Worksheet time: 21mins
What type of corporation may be owned by just a few people and does not offer its shares for sale to the general public?
Private
General
Public
Limited
Providing marketing information is an important channel activity. Businesses rely on marketing information to determine
how intermediaries are performing.
their target markets' needs and wants.
how much to charge for their products.
what to name their products.
What can a business do to determine if there are problems with its customer-service levels in relation to its product-distribution strategies?
Conduct a break-even analysis
Evaluate its channel members' performance
Analyze the product's quality standards
Examine the organizational chart
A farmer with a produce stand in the yard is an example of a __________ distribution channel.
producer to retailer to consumer
producer to agent to consumer
producer to consumer
producer to wholesaler to consumer
An advantage of using satellite tracking technology in distribution is that it enables businesses to
analyze the contents of packages.
know where shipments are at all times.
determine the delivery drivers' qualifications.
obtain information about competitors.
What is another way to describe financial information that is true, complete, and faithfully represented?
Timely
Understandable
Comparable
Reliable
Which of the following categories of information are found on a balance sheet:
Assets, liabilities, owner's equity
Income, expenditures, profit
Assets, liabilities, margin
Revenues, expenses, profit
Using the cash accounting method, determine the amount of sales that a business would record for one day if it makes $2,300 in cash sales, has COD sales of $450, and places a $300 special order.
$2,300
$2,600
$2,750
$3,050
The administration of assets refers to decisions about
spending
accounting
investments
financing
Labor-union negotiations are part of which HR management activity?
Staffing
Compensation and benefits
Training and development
Employee relations
Which of the following is an example of helpful, printed information that businesses often give new employees during orientation:
Promotional brochure
Annual report
Application form
Company handbook
How do producers benefit from the exchanges that result from marketing?
By gaining repeat business
By controlling their costs
By obtaining unlimited resources
By increasing charitable contributions
The development of goods and services that best satisfy consumer needs and wants is a major goal of
financing
purchasing
product/service management
marketing-information management
A home-improvement company has determined that many of its potential customers will only purchase carpeting from businesses offering a discount. What has the company determined?
Customer buying behavior
Customer shopping types
Customer browsing methods
Customer selling ability
Which of the following is a true statement about B2B (business-to-business) marketing:
B2B marketing strategies work well for consumer marketing, but consumer strategies don't work for B2B.
Only specialty marketing firms undertake B2B marketing.
B2B marketing is more difficult than consumer marketing.
Marketers approach B2B marketing differently than consumer marketing.
Natalie searched for 45-minutes to locate an important file folder, which she found under a pile of papers in an unmarked box that was stored under her desk. What action did Natalie fail to take that would have increased her efficiency and saved the company money?
Using supplies wisely
Staying on task
Staying organized
Observing safety standards
Which of the following is an example of corporate responsibility:
A. A company hires minority employees.
B. A company expands its facilities.
C. A company uses recycled materials in its products.
A company pays its taxes on time.
Designing an effective marketing strategy is important
A. but not possible to achieve.
B. to the success of the business.
C. as a promotion function.
D. as a one-time process.
Which of the following is a consideration in the price element of marketing:
A. Will the business use publicity?
B. Where will the products be stored?
C. Should the business offer discounts?
D. When will research be conducted?
Determining the group of customers that will be the main target for a company's goods/services is done through
A. market strategy.
B. market segmentation.
C. a policy statement.
D. consumer behavior research.
Which of the following is an example of a marketing strategy that a business might develop in order to achieve an objective it has outlined in its marketing plan?
A. Obtaining $1 million in sales
B. Lowering prices by 5%
C. Increasing profits by 10%
D. Reducing operating costs
Business A spends less on advertising than Business B. Both businesses sell the same products, but Business B charges higher prices than Business A. Which of the following factors has affected the prices of the business:
A. Place
B. Supply
C. Product
D. Promotion
Why are Universal Product Codes (UPCs) often preprinted on products before the manufacturer ships the products to the business?
A. To reduce the possibility of theft
B. To increase the product turnover rate
C. To simplify the price-marking function
D. To improve the transportation system
Selling price helps customers to allocate their money because price determines
A. what customers need to purchase.
B. the value of products to all purchasers.
C. what customers can afford to purchase.
D. the quality of all goods and services.
The management function of business is usually responsible for
setting policy.
serving customers.
preparing ads.
stocking shelves.
Why is it important for businesses to monitor customer purchases?
To satisfy consumers' needs and wants
To promote slow-selling merchandise
To classify their products
Natural resources are provided by nature, and capital resources are provided by _____________.
machinery
people
technology
automation
What might cease if producers decide that their incomes are inadequate to continue making goods and services?
Consumption
Competition
Compensation
Communication
T-shirts sold at music concerts that are imprinted with a rock group's name are examples of products that have __________ utility.
service
form
price
intangible
What type of market likely exists when a local automobile dealer has many cars for sale at low prices but demand is low?
Elastic
Buyer's
Seller's
Inelastic
Which of the following is an example of excess demand?
Price = $500, demand = 500, supply = 500
Price = $400, demand = 600, supply = 400
Price = $700, demand = 300, supply = 700
Price = $600, demand = 400, supply = 600
Who owns a good if the good is used in performing a service for a customer?
The business performing the service
The customer who buys the service
The producer of the good
The supplier of the good to the business
Which of the following is a function that is an important part of the human resources management activities of business?
Promoting
Pricing
Selling
Staffing
Which of the following types of economic systems would offer the most benefits to business owners and to their employees
Market
Socialist
Communist
Traditional
The differences in the education and skills of the workforce are reasons why market economies usually experience
unequal income distribution.
low unemployment levels.
unpredictable taxation rates.
minimal profit margins.
During the summer, wildfires swept through Montana and consumed many homes and businesses. Business owners rebuilt their businesses because they believed that the risk involved with wildfires was "just part of doing business in Montana." Which type of risk did the business owners encounter?
Natural
Economic
Human
Incompetence
Which of the following pairs of businesses are examples of indirect competitors?
Wendy's and Kentucky Fried Chicken
Pizza Hut and Wendy's
Pizza Hut and JCPenney
Kentucky Fried Chicken and Pizza Hut
Which of the following does not give exclusive ownership of certain types of property to individuals?
Patent
Trademark
License
Copyright
By counting the number of gifts wrapped at the gift-wrapping booth in a local mall, you are determining
input
output
ratio
technology
One advantage of labor specialization by job task is that workers' _________.
pride in the finished product increases.
morale improves.
dependency increases.
transfers within the industry are easier.
