An assertion open to challenge; What the author/speaker is trying to convince their audience is true

the art of effective or persuasive speaking or writing is called

This form of rhetoric uses an emotional appeal.

This form of rhetoric uses an expert or a celebrity

This form of rhetoric uses logic

"You'll make the right decision because you have something that not many people do: you have heart."

"You know me - I've taught Sunday School at your church for years, babysat your children, and served as a playground director for many summers - so you know I can run your preschool."

"Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut."

"They've worked against everything we've worked so hard to build, and they don't care who gets hurt in the process. Make no mistake, they're the enemy, and they won't stop until we're all destroyed."