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WorksheetsData Cloud Cert Prep 2
Total questions: 64
Worksheet time: 38mins
The Starter Data Bundle can be ingested multiple times
True
False
Which type of data extraction setting is best for when the data changes frequently, but the majority of the data stays the same?
Delta Extract by number
Upsert
Delta Extract by date
Full Refresh
Which Data Object type Category you will use to ingest Purchase Order Details
Profile
Sales Order
Engagement
Other
You can extend the Customer 260 Data Model with
Only custom fields
only custom objects
both custom objects and custom fields
you can't extend the customer 360 Data Model
Which DMO provides for ways to identify a party, such as a driver's license or a birth certificate?
Party Identification
Contact Point Identification
Individual
Profile Identification
The system can only unify profiles if they are mapped correctly to the individual object and one other element:
A contact point object or party identification object
Contact point object
party identifier object
contact unification object
Identity Resolution Rulesets include
Match Rule and Unification Rule
Match Rule and Field Selection Rule
Duplicate Rule and Match Rule
Match Rule and Reconciliation Rule
Which of the following is not a technique used in Reconciliation Rules?
Most frequent
Last updated
Most Common
Source sequence
What are the two minimum requirements needed when using the Visual Insights Builder to create a Calculated Insight
WHERE clause is required
At least two objects to join
At least one dimension
At least one measure
An administrator wants to be able to create a multidimensional metric to identify unified individual lifetime value (LTV). Which sequence of DMO joins are necessary within the Calculated Insight to enable this calculation?
Unified Individual > Individual > Sales Order
Unified Individual > Unified Link Individual > Sales Order
Sales Order > Unified Individual
Sales Order > Individual > Unified Individual
Customer is experiencing over-grouping or too much consolidation of profiles. Which of the below could reduce consolidation rate?
Reduce the number of DLO's
Reduce the number of Match Rules
Increase the number of Match Rules
Reduce the number of Match Criteria in a Match Rule
Wich DMO can you create a segment on?
Any DMO of type Profile
Any DMO of type Engagement
Any DMO of type Other
Only Unified Individual & Individual
Once you enable value suggestion, how long can it take for it to appear in the Segmentation Canvas?
Upto 10 minutes
Upto 1 hour
Upto 12 hours
Upto 24 hours
It's enabled instantaneously
Which of the following data action targets are supported within Data Cloud?
Salesforce Marketing Cloud
Salesforce Commerce Cloud
Slack
Webhook
Salesforce Platform Events
What file types are created when activating a segment to Amazon S3?
csv
txt
json
zip
parquet
What is the key business value of Data Cloud?
Connect all systems and create a Golden Record
Provide a unified view of an individual and all their related data
Provide a backup and restore tool for trapped data
Data Collection for all anonymous data
Which of the following applies when using the Consent API to honor the Right to be forgotten?
Deletion Requests are processed within one hour
Deletion Requests are reprocessed every 30, 60 and 90 days
Deletion Requests are submitted to all connected systems including CRM, Marketing Cloud
Deletion Requests are submitted for Individual DMO and all related DMOs
Midsize Midwest Bank creates a segment of their customers based on their banking score (Calculated Insight). What is the order of steps needed?
Ingest data > Map data to data model > Create Calculated insight > Use in segmentation
Ingest data > Create Calculated insight > Map data to data model > Use in segmentation
Create Calculated insight > Map data to data model > Ingest data > Use in segmentation
Create Calculated insight > Ingest data > Map data to data model > Use in segmentation
What permission set allows users to create, manage and publish segments but NOT create activations?
Data Cloud Data Aware Specialist
Data Cloud User
Data Cloud for Marketing Specialist
Data Cloud for Marketing Manager
Ecommerce customer wants to connect thier B2C Commerce Data with Data Cloud and bring in sales transactions from the previous 12 months. What option would you pick?
B2C Commerce starter bundles
B2C Commerce starter bundles plus a custom extract
Direct Sales Order object ingestion
Direct Sales Product object ingestion
What Data Cloud components can be packaged in a Data Kit (Select all that apply)
Data Model Objects
Calculated Insights
Identity Resolution Rulesets
Segments
Activation Targets
A banking customer is bringing in banking data which 'Checking Account Balance' and 'Savings Account Balance' as 2 separate fields in a custom object in CRM. They want to split these balances into 2 separate records which can be used for mapping. What would be some possible options?
Create a Batch Transform to create 2 separate records
Create a Formula Field when ingesting the data to create 2 separate records
Create a Streaming Transform when ingesting to create 2 separate records
Create a Calculated Insight to create 2 separate records
A Client is bringing their Workday Data into Data Cloud and want to bring in employee records that can eb used for Segmenting. What data stream category should you pick when you bring in the Employee records?
Profile
Contact
User
Engagement
Other
A customer has a custom 'Phone' object related to the contact object in CRM which stores Phone Numbers for contacts. Which DMO should fields from Phone numbers be mapped so it can be used for Activation
Individual
Contact
Contact Point Phone
Custom 'Phone' DMO
What objects can be used to view Data Cloud data via Data Explorer? Choose three
Data Lake Objects
Data Model Objects
Calculated Insights
Streaming Insights
Data Actions
A financial client is using identity resolutions and want to unify Profiles using Banking ID which is different than Customer Id (Primary Key). What object should be used to perform exact match on Banking ID?
Party Identification
Individual
Banking
Contact
How does Identity Resolution select attributes on the Unified Individual?
Identity Resolution Match Rules
Identity Resolution Reconciliation Rules
Identity Resolution Rulesets
Identity Resolution Parrty Identification
A consultant has recently reviewed their Identity resolution and has noticed that their consolidation rate has suddenly declined. What could have caused this?
New matching rules were added to the identity resolution ruleset
The organization has removed duplicates from their source systems
New data sources were added that overlap with the existing audience
The reconciliation rules have been modified to contain more criteria
What segment operator is best suited for a Birthday Campaign that is evaluated daily?
Is Birthday
Is Between
Is anniversary of
Is today
A client wants to automatically create a support case when a customer visits the troubleshooting page twice within the last 30 minutes. What capability within Data Cloud would be best suited?
Calculated Insights
Streaming Insights
Streaming Data Transforms
Batch Data Transforms
A user updates an existing Calculated Insight and the syntax is correct but they are unable to save it. What could be a possible cause?
It’s currently in use by an activation
It’s currently in a publish state
The modifications have included a new dimension
The insight does not include a Profile dimension
Which of these is not a valid Activation Target for Activation of Data Cloud Segments?
Marketing Cloud Engagement
Marketing Cloud Personalization
Salesforce CRM
B2C Commerce
Amazon S3
What information is provided in a .json file when activating to Amazon S3?
Metadata regarding the segment definition
Activated data payload of the segment members
Audit Log showing the user who activated the segment
The decryption key that will be used by S3 for reading the file
Nationwide Grocery uses calculated insights to find the total Lifetime Value per store location for its Platinum customers. In the Insight, “Lifetime Value” is a metric, “Store Location” is a dimension, “Platinum” is a filter. What can be included as an attribute in activation
“Lifetime Value” (Metric)
“Store Location” (Dimension)
“Platinum” (Filter)
“Lifetime Value” (Metric) and “Store Location” (Dimension)
A client wants to integrate Data Cloud with CRM so that as certain data change events happen a case is automatically created real time based on certain conditions. What would be the best option?
Data Actions
Streaming Transforms
Service Bundle
Calculated Insights
Which three match rules are available to link multiple records into a unified customer profile?
Exact device and name
Exact org ID
Exact name and email
Exact Email
Exact phone number
What’s the end result of the unification process?
The matched data appears as records mapped to individual data model objects
This data produces a map, allowing an organization to pinpoint its customers’ locations when authorized
This data produces a map, allowing an organization to pinpoint its customers’ locations at any given point in time
The matched data creates a separate object for each piece of data from customers
Which of the following are true of match rules? Choose three.
They establish criteria for relating source individual records
They produce a unified individual record.
They make use of most standard and custom attributes mapped to the data model
They can only be used with standard attributes mapped to the data model.
What reconciliation rule is defined by default when selecting profile attributes in the Unified Individual?
Last updated
Source sequence
Most occuring
Oldest record
What are three functions of Data Explorer?
To view over 250 records and 25 attributes
To inspect initial values and validate formula fields for data source objects
To inspect calculated insights
To inspect only data model objects and data stream
To enable validation of the configured mappings for data model objects
Which objects must be mapped to the individual data model object to enable the unification and activation process?
Contact point
Unified individual
Purchase order
Party identification
Customer profile
Data modeling occurs after which step in a Data Cloud implementation?
Activation
Ingestion
Segmentation
Identity Resolution
How can you view details on segment membership, including which users are in a specific segment?
It’s not possible to access details on segment membership.
Open the segmentation canvas and review details on who is in a specific segment.
View the segment membership data model object data via Data Explorer.
Download the segment membership data via the download feature.
Which two statements are true for Value Suggestions?
Only text attributes can be enabled.
“Enable Value Suggestion” needs to be enabled.
A value with more than 15 characters isn’t possible.
Attribute values are displayed in date order with the most recent displaying first.
What are three supported data-action targets for Salesforce Data Cloud streaming insights?
Salesforce Marketing Cloud
Webhook
Salesforce Platform Event
Salesforce Commerce Cloud
Slack
A customer is interested in updating the CRM contact lead based on streaming data that’s coming to Data Cloud. Which two features would meet this requirement?
Data actions
Activate to CRM
CMR Connector
Copy fields
When authoring streaming insights via structured query language (SQL), which activities do you perform? Choose two.
Mapping to real-time sources
Using data actions
Creating timestamps in Data Cloud
Which type of insight is best suited to analyze clickstream data every five minutes?
Calculated insights
Streaming insights
Einstein insights
Inline list insights
Which three types of usages are Calculated Insights best suited for?
Nontrivial Calculation
Complex queries across multiple objects
Reusability purposes
Data collected in batches
High Volume of data processing
What are the different ways to create a Calculated Insight?
Using Insights Builder
Import query activity from Marketing Cloud
Using structured query language
Import Salesforce object query language from developer console
Attributes with which data type support value suggestion?
Date
Number
Text
All types
Which entity type(s) can be used to “Segment On” in Segmentation?
Profile
Engagement
Profile and Engagement
Profile, Engagement, and Other
When activating an unified individual to Marketing Cloud, which three attributes are automatically included? Select three.
Email subscriber key
Contact email address
Contact phone number
Contact address
Contact ID
Which attributes in the attribute library have a one-to-many relationship with the segment target?
Related attributes
Engagement attributes
Profile attributes
Direct attributes
What data points can be retrieved from Calculated Insights when activating a segment?
Metrics and Dimensions
Metrics
Dimensions
Related Attributes
If you want to use the same criteria in multiple segments, which feature would you recommend?
Segment membership data model object
Nested Segments
Segment Exclusions
Segmentation API
Which of the following attributes describe a package? Choose three.
A container that’s distributed
A framework to custom-tie metadata
If managed, then used by an independent software vendor on AppExchange
Allows more control in the package content
May include data streams (S3), data models, and calculated insights
Which of the following are features of an unmanaged package? Choose three.
It’s not upgradeable or supported.
It’s typically used by independent software vendors on AppExchange.
It’s commonly used for one-time migration of metadata.
It contains a namespace.
A package developer has no control over the components once installed.
What can be used to import AWS Data Streams into Salesforce without using the Data Cloud Product interface?
Salesforce Metadata API
Lightning App Builder
Lightning Report Builder
Salesforce Flow
Which three Data Cloud actions are available via Flow?
Publish Calculated Insights
Publish Segments
Trigger Identity Resolution Job
Map Data Model Object Fields
Publish Streaming Insights
What receives notifications about the latest status of Data Cloud usage without users viewing records?
Salesforce Metadata API
Sharing Rules
Lightning Report Builder
Salesforce Flow
How can a user ensure that their Data Cloud dashboards are refreshed on a daily basis?
Select Subscribe and set a refresh window for after the data streams are refreshed.
Configure the Dashboard settings in the org setup screen.
Disable and republish the dashboard.
Schedule a refresh window for each report individually.
Which three types of Data Cloud metadata can be accessed via Salesforce Flow for orchestration?
Data stream ingestion
Data model mapping
Calculated insights publish
Publish identity resolution job
Initiate a streaming transform
What makes segments available only to certain groups based on their role?
Salesforce Metadata API
Sharing Rules
Lightning App Builder
Lightning Report Builder
