The customer of a service business is often called a ___________________.

Anything that is bought or sold is called a _______________.

____________ Form utility is added when a business changes the form of a good or service to make it more useful.

The difference between the income earned and the expenses incurred by a business during a specific period of time is called profit.

A traditional economy is one in which economic decisions are based on a _______________________.

The _______________________________________ says that the price of a product is determined by the relationship of the supply of a product and the demand for the product.

When an item is given up in order to gain something else, there is a _______.

An action or task that is performed, usually for a fee, is called a ________.

An organized way in which a nation chooses to use its resources to create goods and services is called an _____________________.

______________ happens when demand is higher than the available resources.

Capitalism is an economic system where the economic resources are privately owned by ___________ rather than the _____________.

Willingness and ability to start a new business is known as _____________.

All the tools, equipment, and machinery used to produce goods or provide services is referred to as _______________.

The value of the next best option that was not selected is called _______________.

Something a person must have to survive is a __________.

Something that a person desires but can live without is called a ___________.

________________ is the characteristics of a product that satisfy wants and needs.

A ___________ economy is one in which the government makes all the economic decisions for its citizens.

A ____________ economy is one in which individuals are free to make their own economic decisions.

The law of supply and demand is an economic principle that states the price of a product determined by the relationship of the _________ of the product and the __________ for a product.

The simulation of human intelligence processes by machines, especially computer systems, is called?

A person with a strong influence in his or her particular field of expertise.

What is a way for businesses to interact with people (customers) online?

A marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a target audience is called?

A marketing strategy that focuses on attracting customers via company-created Internet content is called?

What happens when the desired outcome of a marketing message is achieved?

Refers to content and/or interactions used to grow and engage with a social media community through efforts other than paid means.

What is a regular examination of your business' social media activity called?

a specific part of a population, especially identified by average age, income, education, etc.

Search engine optimization (SEO) is the practice of increasing the _____ and quality of traffic to a website through _____ search engine results.

True or False: It’s easier to measure the results of a traditional marketing campaign than a digital marketing campaign.

True or False: Running an audit on your competition involves comparing your social media efforts with what your competitors are doing.

True or False: A successful social media marketing plan always starts with your company’s goals and objectives.

Which of the following is NOT an example of paid social media advertising?

True or False: A business should switch up its Snapchat ads weekly for optimal performance.

What are the three ad types available on Snapchat?

What are the ranking factors of a successful YouTube channel?

True or False: All YouTube advertisements are in video form.

What does the acronym CTA stand for?

A good way to see which social media platform(s) a company should be on is to-

True or False: The key to success for any business on social media is how it connects with their audience on an authentic level.

What is the first step of the six-step process of a social media marketing plan?

What are the Four P’s of Marketing?

True or False: Marketing and advertising are the same thing.

Which of the following is not a platform on social media?

What refers to the number of users who have come across particular content on social platforms?

What is a performance indicator that measures the amount gained from an investment relative to the investment's cost

______________can increase the amount of traffic to your website.

Organic refers to social media interactions through paid promotions

What is Social Media Marketing?

what is the most commonly used social media?

Which is a combination of a photo sharing site and a social bookmarking site?

Select ALL the reasons a company should use social media marketing

The simulation of human intelligence processes by machines, especially computer systems

A marketing technique of creating and distributin valuable, relevant, and consistent content to attract and acquire a target audience.

Refers to the period of time between 1995 and 2002; during this period, many Internet-based companies were founded; many of these companies failed

Efforts made by a company to shape the way audiences perceive the company; how a brand is seen by the public (public image) can have an effect on the brand's actions

What is the significance of using hashtags in social media marketing?

What was the first true "social media network"?

A social media marketing plan needs to be in place before your social media efforts begin.

What is one strategy that Phil can use to perform visual storytelling on social media?

You'll want your ad on YouTube to be between _________ to ________ seconds long.