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AI in Marketing Strategies

Total questions: 15

Worksheet time: 30mins

Name
Class
Date
1.

How does AI help in understanding consumer behaviour?

a)

By analysing past purchase data

b)

By guessing consumer preferences

c)

By ignoring consumer feedback

d)

By randomly selecting products

2.

What is the primary function of predictive analytics in marketing?

a)

To create random marketing strategies

b)

To predict future consumer trends

c)

To ignore historical data

d)

To reduce marketing costs

3.

Which of the following is a benefit of personalisation through AI?

a)

Generic marketing messages

b)

Increased customer engagement

c)

Higher marketing costs

d)

Reduced customer satisfaction

4.

What role do chatbots play in customer service?

a)

They replace human agents entirely

b)

They assist in answering common queries

c)

They ignore customer complaints

d)

They increase the workload of human agents

5.

How does AI contribute to market research?

a)

By providing inaccurate data

b)

By automating data collection and analysis

c)

By ignoring market trends

d)

By increasing the time required for research

6.

What is one advantage of using AI for social media automation?

a)

Decreased social media presence

b)

Increased engagement with followers

c)

Higher costs for social media management

d)

Reduced content quality

7.

Which of the following is an example of AI in consumer behaviour analysis?

a)

Manual data entry

b)

Sentiment analysis of social media posts

c)

Ignoring customer reviews

d)

Random sampling of data

8.

What is a key feature of predictive analytics in marketing?

a)

Random guessing of future trends

b)

Use of historical data to forecast outcomes

c)

Ignoring past performance

d)

Reducing the use of data

9.

How does AI enhance personalisation in marketing?

a)

By sending the same message to all customers

b)

By tailoring messages to individual preferences

c)

By ignoring customer data

d)

By increasing marketing costs

10.

What is a common use of chatbots in customer service?

a)

To provide 24/7 customer support

b)

To increase the workload of human agents

c)

To ignore customer queries

d)

To reduce customer satisfaction

11.

In what way does AI improve market research?

a)

By reducing the accuracy of data

b)

By speeding up data analysis

c)

By ignoring market trends

d)

By increasing the time required for research

12.

What is a benefit of social media automation with AI?

a)

Reduced engagement with followers

b)

Consistent posting schedules

c)

Higher costs for social media management

d)

Decreased content quality

13.

How can AI help in understanding consumer sentiment?

a)

By ignoring social media posts

b)

By analysing customer reviews and feedback

c)

By reducing the amount of data collected

d)

By increasing the time required for analysis

14.

What is a key advantage of using predictive analytics in marketing?

a)

Increased uncertainty in marketing strategies

b)

Improved accuracy in targeting customers

c)

Ignoring historical data

d)

Higher marketing costs

15.

How does AI assist in personalisation for marketing campaigns?

a)

By creating generic advertisements

b)

By customising offers based on individual behaviour

c)

By ignoring customer preferences

d)

By increasing the cost of marketing