WorksheetsPRESS RELEASE
Total questions: 13
Worksheet time: 22mins
Who writes press releases? (CHOOSE ALL THAT APPLY)
CEOs
Communications department
PR agencies
Journalists
Who reads press releases? (CHOOSE ALL THAT APPLY)
CEOs
Consumers
Celebrities
Journalists
How long should a press release be?
One paragraph
One page
Ten pages
A series
What occasion below isn't significant enough for a press release?
New product launch
New partnership
Weekly business meeting
New head office
In a press release, what should you start the LEAD PARAGRAPH with?
Name of CEO
Name of company
Phone number of the PR person
Time & place of the event
Which one is a good headline for a press release?
HOT! Nike is launching Halloween sneakers TODAY.
"I love Nike's Halloween sneakers", say basketball star LeBron James
Nike launches Halloween-themed sneakers for the spooky season
Are you ready for Nike? Get your hands (or feet!) on our new sneakers now.
Are press releases part of crisis communication?
Yes, they're a tool for companies to respond to the media
No, crisis communication needs other PR tools
The last section of a press release is contact details. Whose contact details should that be?
CEO's
PR department's
The brand ambassador's
Journalist's
What writing style should a press release follow?
5W1H
Figures of speech
Subject-verb-object
Inverted pyramid
In a press release, you need some interview quotes. Who should you interview?
(CHOOSE ALL THAT APPLY)
CEO
Chairperson
Journalists
Relevant partners
In a press release, where should COMPANY INFORMATION be?
In the headline
In the lead paragraph
In the middle
In the last paragraph
What should the tone of a press release be?
Professional
Academic
Fun
All of the above
Where are press releases published? (CHOOSE ALL THAT APPLY)
Mostly through email to journalists
On the Facebook page of the brand ambassador
On TV commercials
On product packaging
