WorksheetsSocial Media Marketing Quiz
Total questions: 50
Worksheet time: 28mins
If a bicycle company creates and shares a blog post about the best mountain biking trails in America, what form of marketing is being used?
If a company shares a link to its Facebook account on an Instagram post, what marketing approach is being used?
Content Marketing
Organic Marketing
Influencer Marketing
Guerilla Marketing
(a) is the simulation of human intelligence processes by machines, especially computer systems.
Content Marketing is _______________.
Is marketing that focuses on selling a specific product
is outdated and not used today
Marketing aimed at all or the masses
Social Media sites were first introduced in (a) with Myspace.
Between 1995 and 2002, extreme internet usage growth played a key role in opening up the internet as a viable marketing option for businesses. Which of the following is the name of this time period?
(a)
Which of the following can be a disadvantage of working with an influencer?
Influencer marketing provides little to no return on investment.
The cost of influencer marketing is statistically higher than paid advertising.
Influencers demand lengthy and detailed contracts.
A company's image is tied to the actions of the influencer.
This form of marketing tries to reach consumers through general media advertising as well as through in-person contact.
outbound
inbound
organic
none of the above
True or False: Customer advocacy is a marketing strategy focused on supporting customers on social media by liking, commenting on, and sharing their content.
True
False
Social media marketers operate largely under which of the 4 Ps?
product
price
promotion
place
A (a) is a statement or phrase that encourages audience response.
TravelElite, a discount travel agency, aims its social media marketing efforts at married 30- to 40-year-olds who have incomes of $50,000-$70,000 a year and who are interested in travel. It does this because these people are most likely to purchase a TravelElite trip. Which of the following best identifies this group of people?
test market
focus group
target audience
lead market
What are the three main goals of marketing?
Build customer awareness, acquire new customers, and create new products
Increase sales, build customer awareness and loyalty, and acquire new customers
Write promotional emails, create ad campaigns, and acquire new customers
Increase sales, optimize ad and marketing campaigns, and create concepts for new products
Which of the following best describes marketing?
The process of communicating a company's value to customers
The process of buying products and services
The process of creating and maintaining the identity of a brand
Which of the following highlights a key difference between one-to-many and one-to-one marketing?
One-to-one marketing is an indirect form of marketing, while one-to-many marketing is direct.
One-to-one marketing allows businesses to communicate to a large audience, while one-to-many relies on businesses understanding customers' individual choices.
One-to-one marketing is considered personalized marketing, while one-to-many is considered an indirect form of marketing.
One-to-one marketing occurs when a business sends a message to a single large audience, while one-to-many occurs when a business sends a message to many small audiences.
Facebook uses a (a) to show businesses how relevant or non-relevant their advertising efforts are.
Which of the following is NOT an example of a clear call to action?
"Buy now to get 33% off of your purchase."
"Click here to download your FREE guide."
"HotRods is the best car wash in town."
"Visit www.abcdefg.com to learn more."
If Iron & Steel, a bodybuilding gym, shares eight images in a single Facebook ad, which of the following Facebook ad types is it using?
slideshow
canvas
carousel
video
True or False: Facebook is the most used social media platform in the world, so businesses in all countries should use it to conduct social media marketing.
true
false
True or False: Among age groups of internet users, the group of 18-29 year-olds is most likely to use Facebook.
true
false
Which of the following social media sites has the most active monthly users?
youtube
What do Instagram, Oculus, and WhatsApp all have in common?
They are owned by Facebook.
They were all originally social media sites
They are the top three largest social media sites.
They are social media planning programs.
Every business should use Instagram for social media marketing.
true
false
If a company tracks response time on its social media accounts, which of the following goals would it most likely have?
To increase brand awareness
To grow its email list
To increase customer advocacy
To excel in customer service
Which of the following is NOT a metric a business should use to measure brand awareness?
reach
shares
bounce rate
impressions
A key performance indicator (KPI) is a metric to evaluate success.
true
false
Social media marketers should keep return on investment (ROI) in mind to measure the amount gained from an investment relative to the investment's cost.
true
false
Evergreen content stays relevant to its readers.
true
false
The online world has shifted from a one-to-many to a many-to-many method of interaction.
True
False
Hustle & Bustle sells high-end diaper bags made from sustainably sourced materials. Which of the following buyer personas best fits the corresponding target audience?
Millie is 40 years old, is married, earns $35,000 a year, and searches terms like "recyclable materials."
Shannon is 35 years old, is married, is a stay-at-home mom, has three children under the age of three, has a household income of $90,000 a year, and searches terms like "mom life hacks."
Ryan is 27 years old, is single, has one 5-year-old, earns $55,000 a year, and searches terms like "best elementary schools near me."
Ellie is 28 years old, is single, has 3-year-old twins, earns $45,000 a year, and searches terms like "affordable childcare."
Dixie's Dress Shoppe runs an ad campaign on Facebook for two weeks in hopes that viewers will purchase more dresses on its website. In this scenario, which of the following actions would be a conversion?
A person clicks a link on one of the ads
A person follows a link on one of the ads to Dixie's website and then adds a dress to the online shopping cart
A person follows a link on one of the ads to Dixie's website and then purchases a dress from the website
A person follows Dixie's Dress Shoppe on Instagram after seeing a Facebook ad
Which of the following best describes social media reach?
The number of countries in which customers have reacted to a company's social media activity
The number of people who have been exposed to a company's social media activity
The number of people within a target market who have interacted with a company's social media activity
The number of people who follow a company's social media account
Tentree & Co. is running a Facebook ad campaign that requires it to pay a certain amount every time someone clicks on one of its ads. Which of the following is Tentree & Co. using?
CPM
PPC
CPC
CPA
In terms of marketing, what does CPM stand for?
Customer per minute
Custom pricing mechanism
Cost per mile
Cost Per Million
(a) is the time between the start and completion of a specific campaign.
Prince & Caputo has crafted several blog posts about men's fashion. It wants to increase brand awareness, so it decides to run an ad campaign on Facebook to promote these blog posts. Which of the following is Prince & Caputo using?
Organic media marketing
User-generated content
Paid social media advertising
earned media
The top ranking factor of the YouTube algorithm is the number of views a video has.
true
false
If a company shares customers' posts on social media, which of the following types of content is it taking advantage of?
Inorganic content
User-generated content UGC
Owned Media
Paid Media
If Sandy's Cafe wants to post six images in one Instagram ad in which the images loop music plays automatically, what type of Instagram ad should it use?
photo ad
carousel ad
slideshow ad
story ad
True or False: Among age groups of internet users, the group of 13-17 year-olds is most likely to use Instagram.
True
False
_________ is the most popular photo-sharing social media application.
snapchat
With paid social media advertising, a company's 'audience' is the segment of people that the company deliberately chooses to advertise to through various demographic selections.
True
False
(a) is the study of historical data to research potential trends, project the effects of future decisions, and evaluate the performance of past decisions.
If a company tracks data and behavior from its social media profiles and uses that data to make better business decisions, what process is that company using?
Digital marketing analytics
Social media analytics
Social ad tracking
Data extraction
A company tracks the number of times it is tagged in an Instagram post. Which of the following metrics is it likely tracking?
Audience growth
Website traffic
Audience size
Brand mentions
SkatePerk tracks the number of people who visit www.skateperk.com from its Facebook account. Which of the following metrics is it likely tracking?
referral traffic
audience growth
revenue
audience size
________ are the most important metrics for a business.
awareness metrics
KPI
conversions
engagement metrics
If a company tracks the number of times its Instagram post was seen, which of the following metrics is it tracking?
follows
discovery
actions
impressions
Jared, a popular vlogger, sees that his YouTube videos that incorporate trendy challenges get around 900,000 views, his travel videos get around 1.5 million views, and his how-to videos get about 2 million views. Based on that data, it would be MOST beneficial for Jared to:
Post more trendy challenge videos
Post more travel videos
Post more vlogs
Post more how-to videos
When conducting a social media audit, the first step is _______.
Checking for brand consistency
Listing important metrics to monitor
Locating and recording all social media accounts
Analyzing each social media profile
