WorksheetsQuiz on Creative Elements in Advertisements
Total questions: 23
Worksheet time: 12mins
This type of image includes illustrations, hand-drawn images and animated characters.
cartoons
models
CEOs
animals
Why are animals used in advertisements? (3)
emotional appeal
relatability
rational appeal
symbolize traits
transformational advertising
This type of visual image has a reputational risk to it.
cartoons
parents and children
celebrities
staff members
What role do colors play in advertisements?
They are irrelevant to brand identity.
They reinforce or project an idea.
They only serve decorative purposes.
They are used to confuse the audience.
Many people think that this kind of visual is not authentic.
Customers
Parents and Children
Staff Members
CEOs
The most common type of visual in an advertisement is the:
cartoon
product
animal
model
If Coca-Cola needs to use red in all their advertisements, this is an example of them using:
color
cartoons
animals
models
If a brand decides to make their advertisements red and yellow for TET, this is an example of color and...
brand identity
creative identity
What does the color grey signify in advertisements?
Happiness
Excitement
Boredom
Energy
What is brand identity?
The size of the advertisement.
The collection of elements portraying a brand's image.
The cost of advertising.
The number of colors used in an ad.
The two main components of layout are:
headline
body
topic
text
type
If we are talking about spacing, size, and text layout, we are talking about:
typography
typeface
If we are talking about the style of the text characters, we are talking about
typography
typeface
What is the purpose of layout in advertisements?
To limit the amount of text.
To arrange elements for communication.
To use as many colors as possible.
To confuse the reader.
What is typically found in the headline of an advertisement?
Background images
Key messages in a larger font
A call to action
Detailed information
What does typography refer to?
The type of media used.
The size of the advertisement.
The arrangement of letters and text.
The color scheme of an ad.
Which typeface is known for its decorative strokes?
Sans-serif
Bold
Serif
Italic
Serif or Sans-Serif?
Sans-Serif
Serif
Serif or Sans-Serif?
Sans-Serif
Serif
What is the effect of using uppercase letters in advertisements?
It is only used for decoration.
It has no effect.
It emphasizes certain words.
It makes the text harder to read.
Which element can make it seem like you're shouting? (2)
Size
Letter Case
Justification
Color
Shape in terms of _________ is relevant to size. (2)
print media
social media posts
videos
Shape in terms of _________ is relevant to length.
print media
social media posts
videos
