All the ways that people think about a brand

Someone in a company responsible for developing a brand

When a company starts to use an existing brand name on a different type of product, hoping that people will buy it because they recognize the name

The degree to which people know a brand

The name given to a product by a company so that the product can easily be recognized by its name or design

When the maker of a product arranges for it to appear in a film or TV programmes as a from of advertising

The use of a well-known person in a product advertisement

The set of products made by a company

Awareness about a company’s products and different features that they have

The introduction of a product to the market

The percentage of sales a company has

The best-selling product/brand in a market

The second best-selling product/brand in a market

Collecting and analyzing information about markets, competitors, customer's opinions, and problems

Expensive, high-quality, appealing to the luxury end of the market

durable

The activity of giving brand names to products, developing people’s awareness of them