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WorksheetsTravel and tourism Market research
Total questions: 20
Worksheet time: 14mins
Market research allows you to find out what a (a) wants and (b) .
Which of the following is not an example of primary research?
Focus group
Questionnaire
Government reports
Interview
Organise these options into the right categories:
Observations
Questionnaires
Surveys
Customer trials
Test marketing / pilots
Books
Newspapers
Magazines
Competitors' data
Government publications
Bought data
Focus Groups
Market research helps you identity who your competitors are.
True
False
Which of the following is an example of primary research?
Internet research
A focus group
Company reports
Which three of the following are popular examples of segmentation?
Age
Sleeping pattern
Income
Gender
Shoe size
Which of the following is a characteristic of secondary research?
Data collected firsthand
Data from existing sources
Conducting interviews
Administering surveys
Which of the following statements about market research is true?
It only uses primary data
It can identify market trends
It is not useful for competitor analysis
It relies solely on surveys
Advantages of using a survey to do some Primary Market Research
Surveys are always time-consuming.
Surveys provide Primary data, target specific demographics, and are cost-effective and quick to conduct.
Surveys provide secondary market research.
Data from surveys is current and up to date
The disadvantages of using a Survey....
Can be cheap and cost effective
You can target certain customer demography
May take a longtime to collate all the answers and analyse them
Customers might be put off by surveys
Get results straight away
What is a feasibility study?
Research to help you plan a new project
A study to help you decide to whether to start a new project
A survey to see if your customers had a pleasant stay
Face to face meetings with a new customer
A report that contains information about competitors
Which of the following is a benefit of using secondary research?
It provides real-time data
It is cost-effective
It requires direct interaction with subjects
It is always more accurate than primary research
What is a common method used in primary research?
Analyzing existing data
Conducting surveys
Reviewing literature
Reading newspapers
Which of the following is a limitation of primary research?
It is less time-consuming
It can be expensive
It uses existing data
It is always more reliable
What is a key advantage of using focus groups in market research?
They provide quantitative data
They offer in-depth insights
They are inexpensive
They require no planning
Which of the following is a disadvantage of secondary research?
It is time-consuming
It may not be specific to your needs
It requires direct interaction with subjects
information may be out of dte
What is a key benefit of using primary research?
It is less expensive
It provides specific insights
It uses existing data
It is faster to conduct
Which of the following is a benefit of using primary research?
It is less expensive
It provides real-time data
It uses existing data
It is faster to conduct
