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Unit 1 - Chapter 1 (JMC 113-1)

Total questions: 17

Worksheet time: 14mins

Name
Class
Date
1.

Which of the following best defines the word "unprecedented"?

a)

Occurring regularly

b)

Having no previous example

c)

Easily predicted

d)

Of little importance

2.

What is the best definition of the word "revenue"?

a)

An expense incurred by a company

b)

The total income generated from sales or services

c)

A plan for future financial spending

d)

The amount of debt a company holds

3.

What does "compensate for" mean?

a)

To make up for something; to offset

b)

To argue against an opinion

c)

To search for a replacement

d)

To ignore or neglect a responsibility

4.

Which definition best fits the word "circulation"?

a)

The process of publishing confidential information

b)

The movement or flow of something around an area or system

c)

A sudden decrease in movement

d)

A private or confidential communication

5.

In its verb form, what does "premium" mean?

a)

To decrease the value of something

b)

To delay or postpone an event

c)

To assign a high value or importance to something

d)

To sell goods at a discount

6.

What does "monetize" mean?

a)

To convert something into money; to generate revenue from it

b)

To spend money recklessly

c)

To save money for future use

d)

To invest in risky ventures

7.

What is the best definition of "subscription"?

a)

A written agreement between two parties

b)

A payment for continuous access to a service or publication

c)

A sudden cancellation of a service

d)

A free trial period offered to customers

8.

What does "migrate" mean?

a)

To remain in one place permanently

b)

To move from one region or habitat to another

c)

To build a new habitat

d)

To change one's beliefs or opinions

9.

What is the meaning of "plummet"?

a)

To rise slowly

b)

To fall or drop straight down at high speed

c)

To maintain a steady position

d)

To move in a circular motion

10.

Which of the following best describes the meaning of "dizzying"?

a)

Causing feelings of excitement

b)

Making one feel unsteady or confused, as if spinning

c)

Being extremely boring

d)

Leading to a sense of calm and relaxation

11.

What is the best definition of "array"?

a)

A random assortment of items

b)

An impressive display or range of a particular type of thing

c)

A singular object of great value

d)

A disorganized collection of materials

12.

What does the phrase "at someone's disposal" mean?

a)

To be discarded or thrown away by someone

b)

To be under someone's control or available for their use

c)

To be in opposition to someone's plans

d)

To be indifferent to someone's needs

13.

What is the main focus of the passage?

a)

The decline of newspapers due to competition from television.

b)

The challenges faced by the newspaper industry in generating revenue in the digital age.

c)

The increasing popularity of online subscriptions among readers.

d)

Eric Schmidt's opposition to micro-payment systems for news content.

14.

What is the primary purpose of the passage?

a)

To argue that people no longer read news content.

b)

To describe how newspapers can benefit from online advertising.

c)

To discuss the problems the newspaper industry faces and potential solutions.

d)

To criticize websites like Yahoo! for not compensating newspapers.

15.

According to the passage, why aren't newspapers earning enough from online advertising?

a)

Because online advertising is more expensive than print advertising.

b)

Because advertising revenue is migrating online but doesn't generate sufficient income.

c)

Because readers prefer to pay for subscriptions rather than view advertisements.

d)

Because advertisers have stopped supporting the news industry entirely.

16.

What solution does Eric Schmidt propose for the future of the news industry?

a)

Implementing a micro-payment system similar to Apple's iTunes.

b)

Offering all content for free supported by online advertising only.

c)

Adopting a model similar to the television industry with various tiers of content access.

d)

Partnering with websites like Yahoo! to share revenue.

17.

In the passage, what does the phrase "bleeding red ink" most nearly mean?

a)

Publishing articles that are controversial.

b)

Using outdated printing methods.

c)

Experiencing significant financial losses.

d)

Increasing their investments in new technologies.