WorksheetsSports Marketing Unit 1 - Chapter 1 and 2 Exam
Total questions: 25
Worksheet time: 25mins
_______ occurs when the business and the customer both give and receive something of value.
Creation
Maintenance
Satisfaction
An exchange of relationship
The primary focus of marketing should be _______.
creating memorable advertisements
product research and development
satisfying customer needs
making money
_______ involves the locations and methods used to make products available to customers.
Promotion
Logistics
Management
Distribution
The process of establishing and communicating to customers the value or cost of goods and services is called _______.
market planning
pricing
financing
selling
Which of the following is NOT a demographic characteristic?
hair color
gender
income
age
The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer is called _______.
channel management
gross impression
ratings
market planning
Every Sunday during football season, Tabitha paints her face the orange-and-black of the Cincinnati Bengals and wears her Bengals jersey as she cheers on her team. It appears that being a Bengals fan has very strong _______ value for Tabitha.
intellectual
emotional
historical
monetary
The term _______ refers to the number of viewers a television program attracts.
ratings
demographics
click-throughs
circulation
The bottom line for maintaining successful marketing relationships is _________.
healthy competition
clever promotion
profitability
customer satisfaction
The value of the next best alternative you pass up when making a choice is called _________.
opportunity cost
the breakeven point
productivity
sunk cost
Demographic segmentation focuses on _________.
where in the country consumers live and work
customers’ attitudes toward products and services
consumers’ values, interests, and lifestyle choices
consumer characteristics such as age, income, gender, or marital status
_________ visit businesses posing as typical customers and then provide detailed reports or feedback about their customer service experiences.
impulse buyers
mystery shoppers
target markets
emotional purchasers
Entertainment marketers can receive instant feedback through
the Internet
All of the Above
The percentage of total sales a company expects to capture compared to its competitors is called _________.
market share
market segment
ratings
psychographics
When you and your friends decide to attend a concert instead of a football game, the football game becomes your
economic gain
economic alternative
lost purchase
opportunity cost
College athletic conferences used to be based on states within close proximity for travel purposes. This type of grouping was based on
behavioral-based segmentation
psychographic segmentation
demographic segmentation
geographic segmentation
Senior citizens are largely ignored by sports and entertainment marketers because they have little disposable income.
True
False
A growing number of Americans are choosing to spend their free time at home rather than travel to entertainment or sporting events.
True
False
The economic market includes _________.
everyone who earns a regular paycheck
all consumers who will purchase a product or service
all individuals with disposable income
people who have purchased specific products in the past
Realization of one’s self potential is referred to as the __________ need in Maslow’s Hierarchy of Needs.
self-esteem
self-actualization
physiological
security
Purchases based upon careful thought and sound reasoning are __________ purchases.
patronage
values-based
rational
emotional
Today’s consumers
consider benefits derived when making purchases
are more mobile than ever before
have more choices for their discretionary income
all of the above
Secondary data
is collected by observing consumer behavior
is collected through consumer surveys
is obtained for the first time
has already been collected for some other purpose
What is the primary goal of market segmentation?
To increase product prices
To identify and target specific consumer groups
To reduce marketing costs
To expand product lines
Which of the following is an example of psychographic segmentation?
Age
Income
Lifestyle
Location
