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WorksheetsMM Quiz I
Total questions: 5
Worksheet time: 2mins
Adyasha bought a package of Rage Coffee - Silk Bundle consisting of 4 different flavors @ ₹ 499.
Adyasha has been raving about Rage Coffee’s strong taste to her friends and how she will never go back to her previous preferred brand. As such, She perceives that she has gained tremendous benefits for the price she paid.
Rage Coffee has instilled good __________ in Adyasha via the products they sell.
Customer Satisfaction
Customer Value
Customer Delight
Customer Expectation
Apple's practice of selling iPhones, iPads, Macs, Apple Watches, and AirTags that all work seamlessly together is best described as:
Product line stretching
A product mix
An ecosystem (or system lock-in)
Co-branding
With reference to the Case titled, "Kia Motors: Positioning and Growth Strategies in India", What product did KIA launch to compete with Toyota's Innova Crysta ?
Carnival
Seltos
Sonet
Carens
Pritish is a marketing freelancer who organises and handles marketing campaigns for his
clientele.
For one of his clients, he initiated a marketing campaign in a Tier-I city where he found out that
the potential customers tend to stay with the company’s service for around 36 months.
Apparently, his clientele charges their customers a monthly average of Rs. 8,000 with a
retention rate of 40%.
Calculate Customer Lifetime Value (CLTV).
Rs. 2,88,000
Rs. 11,52,000
Rs. 28,800
Rs. 1,15,200
With reference to the Pricing video showcased on Tuesday's Class, What Pricing Technique was possibly displayed in the video?
Cost-Plus Pricing
Target-based Pricing
Breakeven Pricing
Nahi Maloom lol
