WorksheetsTiktok Marketing
Total questions: 115
Worksheet time: 58mins
Name
Class
Date
1.
Which Ad Account roles allow for generating cross ad account reports?
a)
Analyst
b)
Operator
c)
Admin
d)
Buyer
2.
If your goal is to drive longer ad watch times and ad engagement, which advertising objective is suited?
a)
Traffic
b)
Video views
c)
Conversion
d)
Community interaction
3.
Which action could a user with a Standard role in TikTok Business Center complete?
a)
Turn on/off two-step verification.
b)
Add/Remove Business Center members.
c)
Manage Business Center verification.
d)
View reporting data across different accounts.
4.
Which information can you filter by when defining your Reached audience in Audience insights?
a)
Video upload frequency, video likes, video comments, and app usage
b)
Hashtag popularity, device price, device model, and device type
c)
Locations, languages, demographics, and interests
d)
App opens, App installs, video comments, and video shares
5.
For an upcoming campaign, to ensure the CPA stays under USD $10, which automated rule should you set up?
a)
If CPM today is greater than $10, then notify me.
b)
If total cost of all objectives in last 3 days is greater than $10, then turn off.
c)
If lifetime CPA is greater than $10, then turn off.
d)
If less than 10 conversions from yesterday, adjust daily budget, decrease by $10.
6.
In which scenarios can a Business Center add balance to an ad account?
a)
Ad account is owned by the Business Center.
b)
Business Center has requested access to an ad account.
c)
Business Center has Payment Management; permission for the ad account via Billing Sharing.
d)
Ad Account is suspended due to unpaid invoice.
7.
Which are reasons for using Business Center?
a)
To centralize all assets related to your business in one location
b)
To facilitate streamlined collaboration between different teams at your company
c)
To view and manage finances and payments related to your TikTok activities
d)
To view and manage Business Account analytics, insights, and tools
8.
While filming a travel video series that includes multiple locations, a fashion creator is approached by a jewelry retailer and asked to visit their store to film and post a video about their experience. In return for visiting the store, the creator will be gifted a set of earrings from the retailer. Should the video be labeled as branded or generic content when published by the creator and why?
a)
Generic content as the creator features multiple locations, not only retailer's store
b)
Branded content as the creator was given a gift from the retailer
c)
Generic content as the creator posted the video and not the retailer
d)
Branded content as the creator cannot film in any store regardless of brand connection
9.
Which resource contains the official creative specifications for ads on TikTok?
a)
TikTok Business Help Center
b)
TikTok Creative Exchange
c)
TikTok Ads Manager Creative Library
d)
TikTok Business Center
10.
Which option under the Creative tools in TikTok Ads Manager allows an advertiser to edit and customize their content with TikTok-styled elements, including royalty-free music, text fonts and colors, and dimensions adjustment of the creative video?
a)
Video templates
b)
Interactive Add-ons
c)
Video Editor
d)
Script Generator
11.
Which are MOST likely signs indicative of creative fatigue?
a)
Less engagement
b)
Lower Cost Per Mille (CPM)
c)
Lower Click-Through Rates (CTRs)
d)
Fewer impressions
12.
Which are reasons to use the Video Insights tool?
a)
To compare ad performance against industry benchmarks
b)
To better understand the specific video elements that may be driving ad performance
c)
To browse the top performing ads on TikTok
d)
To inspire new videos and optimize production workflow through an informed content strategy
13.
An advertiser wants to explore the latest beauty trends on TikTok for different markets. Which advice should you give them?
a)
Visit the TikTok for Business Blog.
b)
Watch videos on the For You page.
c)
Visit TikTok Creative Center.
d)
Use the TikTok Audience Insights Tool.
14.
Business accounts can use the Commercial Music Library (CML) for which content type(s)?
a)
All organic content on TikTok only
b)
All organic and branded content on TikTok
c)
All organic and branded content on TikTok and other digital platforms
d)
All organic and branded content on TikTok and TV ads
15.
Which are methods an advertiser can use to obtain creatives for Spark ads?
a)
Publish creative from any TikTok user as a Spark ad.
b)
Pull existing posts from the advertiser's own TikTok Business Account.
c)
Publish posts onto TikTok user accounts with permission via TikTok Ads Manager.
d)
Work with a creator to spark their video as the ad creative.
16.
Which definition BEST describes the Commercial Music Library?
a)
A directory of pre-cleared audio clips to be used for commercial purposes
b)
A directory of all music that is available on TikTok
c)
A directory of music licensed by TikTok for user-generated content only
d)
A directory of all currently trending sounds on TikTok
17.
Which advertising elements are evaluated during TikTok's ad review process?
a)
Sound
b)
Ad creative
c)
Advertiser spend
d)
Targeted region
18.
Which scenario would be LEAST likely to trigger an ad policy violation during the ad review process?
a)
Landing page is missing a privacy policy.
b)
Landing page contains only the product that is promoted in the ad creative.
c)
Brand logo in the advertised product is different from the brand logo on the landing page.
d)
Ad video is displayed in horizontal format.
19.
If your ad has been rejected due to non-compliance with TikTok ad policies, which are the BEST steps to take?
a)
Review the details of the rejection, edit the ads, and submit them for re-review.
b)
File an appeal.
c)
Create a new ad group utilizing the same creatives.
d)
Create a new Ads Manager account.
20.
Where are TikTok's advertising policies located?
a)
TikTok Ads Manager
b)
TikTok Business Help Center
c)
TikTok for Business Terms and Conditions
d)
TikTok Community Guidelines
21.
Where in TikTok Ads Manager can you access One Click Appeal?
a)
Campaign Tab > Ad Group > Ad Log
b)
Campaign Tab > Ad Group > Ad Status
c)
Dashboard > Ad Status
d)
Campaign Tab > Tools > Appeal
22.
If an advertiser is looking to elicit high quality user-generated content (UGC) to repurpose it as ad content, which ad product should they utilize?
a)
Branded Mission
b)
Interactive Add-on
c)
Branded Effect
d)
TopView
23.
Which Reach and Frequency ad product will place an advertisement in the first in-feed slot?
a)
TopView
b)
Top Feed
c)
Brand Auction
d)
TikTok Pulse
24.
Which are benefits of using a TikTok Instant Page?
a)
An Instant Page loads faster than a standard mobile website.
b)
An Instant Page reduces bounce rates and user dropoff.
c)
An Instant Page provides advertisers with intent data and qualified leads.
d)
An Instant Page allows for image creatives with less effort to produce.
25.
When you use the App Promotion objective for App Retargeting, which is one of the available optimization goals?
a)
Click
b)
Install
c)
In-app event
d)
Reach
26.
Why would an advertiser use the App Promotion objective when creating campaigns?
a)
To drive installs of their app
b)
To get users to perform specific actions within their app
c)
To encourage users to shop on the TikTok app
d)
To collect email addresses and phone numbers for re-marketing efforts
27.
Which statements regarding website conversion campaigns are true?
a)
The Cost Per Mille (CPM) is usually lower than Traffic objective campaigns.
b)
Ad delivery can be optimized towards actions taken on your TikTok Instant Page.
c)
TikTok Pixel, Events API, and Advanced Matching can be leveraged to optimize ad delivery and track performance.
d)
Ad delivery can be optimized towards conversion events on your website.
28.
Which tool enables advertisers to diagnose if they are accurately sharing data with TikTok?
a)
Attribution Analytics
b)
Pixel Helper
c)
Creative Assistant
d)
Audience Insights
29.
Which is a standard event that the TikTok Pixel can track on a website?
a)
Session duration
b)
Video views
c)
Purchases
d)
App downloads
30.
Which is a primary purpose of integrating with TikTok's Events API?
a)
To double the number of overall conversions
b)
To provide a reliable connection for marketing data sharing
c)
To enable direct implementation of advertising campaigns
d)
To offer a lightweight alternative to Pixel integration
31.
Which asset(s) need to be set up to run Video Shopping Ads (VSA) that can help drive users to the advertiser's website?
a)
Pixel/Events API
b)
Catalog & Pixel/Events API
c)
Catalog
d)
TikTok Shop
32.
An advertiser has implemented the TikTok Pixel on its website, which includes a checkout and payment system. Yesterday's data recorded the following metrics: 
<ul>
<li>Initiate Checkout: 40</li>
<li>Complete Payment: 20</li>
<li>Place an Order: 34</li>
<li>Page View: 500</li>
</ul>
How many purchase transactions occurred yesterday?
a)
500
b)
40
c)
34
d)
20
33.
Which is TikTok's recommended best practice when implementing Pixels to track a user journey on an advertiser's website?
a)
Create a single event that tracks the conversion goal on the website.
b)
Create a unique event for each step along the client's user journey on the website.
c)
Add the same event multiple times to track the steps along the client's user journey on the website.
d)
Create parameters to track each step along the client's user journey on the website.
34.
A retail advertiser is looking to have their pixel fire when a customer makes a one-time purchase on their website. Which event should the advertiser use to track that purchase?
a)
Complete Registration
b)
Add to Cart
c)
Complete Payment
d)
Place an Order
35.
Which are three optimization goals available for Video Shopping Ads (VSA)?
a)
Focused view
b)
Purchase
c)
Initiate checkout
d)
Click
36.
Which is a reason for an advertiser to use a custom identity?
a)
Running a Spark ad from a creator-owned or brand-owned handle
b)
Running an ad for an advertiser who does not have a TikTok profile
c)
Running a Spark ad that was posted using ads-only mode
d)
Creating a new TikTok handle from which to run Spark ads
37.
Which are best practices for running a Split test?
a)
Set a large audience to avoid an insufficient sample size.
b)
Ensure Estimated Testing Power is sufficient.
c)
Avoid making changes to variables in the middle of a Split test.
d)
Test for a minimum of five days.
38.
Which variables can be evaluated using a Split test?
a)
Targeting
b)
Creative
c)
Placement
d)
Bidding & Optimization
39.
In which scenario should Campaign Budget Optimization be leveraged?
a)
Your campaign has multiple ad groups with each one targeting a different audience during the same time period.
b)
Your campaign has one ad group with at least 10 different creatives in it.
c)
You are setting up an auction campaign and a Reach and Frequency campaign that will be launching at the same time.
d)
You have set up two different campaigns, each with one ad group in it.
40.
Which are best practices for a Smart Performance Campaign?
a)
Add a custom audience when the campaign is underperforming.
b)
‚ÄãSet enough budget to support efficient exploration.
c)
‚ÄãAdd at least three creatives to each campaign to boost performance.
d)
Edit your bid and targeting more often than every two days.
41.
Sometimes a winner is chosen early during Split testing. Which statements are true about this "Early Winner Group"?
a)
The Split test will continue to keep reporting data even if an early winner group is declared by the system.
b)
Collecting data for Split tests will stop only when you pause one or both of the ad groups, thereby concluding the Split test.
c)
If there is an early winner group, it will automatically start running in a new campaign.
d)
If there is an early winner group, a "Run Winning Ad" button will be shown above the Split test results to automatically end the Split test and run the winning ad.
42.
Which BEST describes the learning phase for a campaign on TikTok Ads Manager platform?
a)
The beginning period of ad delivery when the system continuously explores new users to help the ad group reach the most suitable audience
b)
The continuous adjustment of your bid and budget to achieve the best levels of both
c)
The period when a new Pixel is installed and you are required to increase the spend against it
d)
The ability to automatically refresh your creative when providing multiple videos and ad copy at the ad level
43.
How many conversions does a campaign generally need to pass the learning phase?
a)
40 conversions within a 7-day window
b)
40 conversions within a 3-day window
c)
50 conversions within a 7-day window
d)
50 conversions within a 3-day window
44.
Which statement is true regarding Select Placement?
a)
Select Placement lets you manually choose the apps on which you wish to deliver your ads.
b)
Select Placement uses a smart calculation to give you the best combination of ad placements possible across the app portfolio.
c)
Select Placement is the default setting in TikTok Ads Manager.
d)
Select Placement works best when selecting only one placement to maximize results.
45.
You have observed the following characteristics about a new campaign: 
<ul>
<li>The campaign is struggling to pace efficiently.</li>
<li>The campaign risks underspending the budget.</li>
<li>The campaign has only three attributed purchase events across the last seven days.</li>
</ul>
Which is the <strong>BEST</strong> solution for passing the learning phase of this campaign?
a)
Optimize to an event higher up the conversion funnel.
b)
Increase the bid amount by 30%.
c)
Diversify ad creatives to avoid creative fatigue.
d)
Pause and restart the campaign.
46.
Where do you set up the appropriate Inventory Filter tier for your brand in the TikTok platform?
a)
At the campaign level in TikTok Ads Manager
b)
At the ad group level in TikTok Ads Manager
c)
At the ad level in TikTok Ads Manager
d)
At the account level in the TikTok Business Center
47.
Which third-party partners does TikTok work with for post-campaign Brand Safety and Suitability measurement?
a)
DoubleVerify and MOAT
b)
IAS, TikTok Inventory Filter, and DoubleVerify
c)
Zefr and TikTok Inventory Filter
d)
IAS, Zefr, and DoubleVerify
48.
If you want to reach an audience similar to an existing custom audience, which audience targeting option is BEST
a)
Interest audience
b)
Behavior audience
c)
Lookalike audience
d)
Purchase Intent audience
49.
Which ad targeting dimension is built on users' recent interactions with content?
a)
Interest
b)
Behavior
c)
Purchase Intent
d)
Custom
50.
Which user actions can be used to create a TikTok Business Account audience?
a)
Follow, Visit Profile, Profile Share, or Conversion
b)
Follow, Visit Profile, Video View, or Conversion
c)
Follow, Profile Share, Video View, or Video Engagement
d)
Follow, Visit Profile, Video View, or Video Engagement
51.
Which statement regarding Smart Targeting is true?
a)
Smart Targeting is only available for audiences and not for interest/behavior targeting.
b)
Smart Targeting automatically expands beyond your selected audience pool after seven days.
c)
Smart Targeting is available for traffic, web conversion, app promotion, and lead generation objectives.
d)
Smart Targeting automatically picks a target audience without any audience selection input from the advertiser.
52.
Demographic targeting allows advertisers to target ads to users based on all variables <strong>EXCEPT</strong>
a)
Occupation.
b)
Gender.
c)
Spending power.
d)
Language.
53.
Which behaviors are used in the creation of Purchase Intent targeting?
a)
Users searching for one specific category of product/service on TikTok
b)
Users buying an item at a physical store after seeing it on TikTok
c)
Users interacting positively (e.g., like, share) with content about one specific category of product/service
d)
Users who were close to completing purchases
54.
When using the Reach objective, which billing event (bidding method) should be used to reach as many customers as possible within your budget?
a)
Cost Per Mille (CPM)
b)
Optimized Cost Per Mille (oCPM)
c)
Cost Per View (CPV)
d)
Cost Per Click (CPC)
55.
If an advertiser wants to optimize toward a Value-Based Optimization (VBO) goal and prioritize spending their budget in full, which bidding option should they select?
a)
Highest Value
b)
Minimum Return on Ad Spend (ROAS)
c)
Maximum Return on Ad Spend (ROAS)
d)
Lowest Value
56.
Which is the primary goal of the Cost Cap bidding strategy?
a)
To maximize the number of conversions for a specified budget
b)
To achieve CPA lower than or close to the bid amount
c)
To maximize budget utilization
d)
To reach all customers in the target audience
57.
A mobile game developer has recently launched a new version of their game. They want to run an advertising campaign on TikTok to promote in-app purchases for game tokens. Which App Event Optimization (AEO) strategy would be <strong>MOST </strong>suitable for their objective?
a)
App Event Optimization once (AEO once), as it focuses on optimizing for a single in-app purchase per user
b)
App Event Optimization every (AEO every), as it provides insights into user behavior without optimizing for any specific event
c)
App Event Optimization every (AEO every), as it is designed for apps where users might make multiple purchases within a specific time frame
d)
App Event Optimization once (AEO once), as it is suitable for all types of apps and events
58.
You bid USD $10.00 CPA and you win the auction. The second highest bidder bids USD $9.50. Which is the final price you will pay?
a)
10.01
b)
9.51
c)
9.99
d)
10
59.
An advertiser is running a campaign that was approved for USD $10,000 to spend in one week. The client wants to ensure that the budget is spent in full regardless of the CPA. Which bidding strategy should be used?
a)
Cost Cap
b)
Maximum Delivery
c)
Min ROAS
d)
Bid Cap
60.
Which is a mandatory question category for a Brand Lift Study (BLS)?
a)
Ad Recall
b)
Awareness
c)
Consideration
d)
Engagement
61.
Which is the default view-through attribution window for web conversion campaigns?
a)
1 day
b)
7 days
c)
14 days
d)
30 days
62.
What are examples of the limitations of Last Touch attribution?
a)
The inability to accurately measure users outside of the targeted geographic area
b)
The inability to measure cross-device conversions
c)
The inability to measure cross-session conversions
d)
The inability to measure multiple campaigns
63.
Which are benefits associated with the use of Post Purchase Survey (PPS)?
a)
Allows side-by-side analysis of last click and survey data
b)
Diversifies sources of insights and attribution for optimization
c)
Connects businesses directly with customers
d)
Measures how brand awareness has improved over time
64.
Which measurement solution would <strong>BEST </strong>enable a direct-to-consumer e-commerce advertiser to understand how many incremental sales resulted from their campaign?
a)
Brand Lift Study
b)
Conversion Lift Study
c)
Multi-Touch Attribution
d)
Post-Purchase Survey
65.
An advertiser wants to receive reports on their current campaign every Monday to stay informed on performance. Which would be the <strong>MOST</strong> efficient way to generate this report?
a)
Set a scheduled report with frequency of "Weekly."
b)
Set a scheduled report with frequency of "Daily."
c)
Run a custom report for last seven days on a weekly basis.
d)
Run a custom report for a custom period on a weekly basis.
66.
If your business goal is to get more people to engage with your TikTok account by driving followers or increasing traffic to your profile page, which campaign objective should you choose?
a)
Traffic
b)
Video Views
c)
Lead Generation
d)
Community Interaction
67.
Which Business Center level role do you need in order to invite others to be a member of your Business Center?
a)
Standard
b)
Finance analyst
c)
Admin
d)
Finance manager
68.
Which TikTok Ads Manager-level roles are allowed to create and edit ads?
a)
Admin
b)
Analyst
c)
Operator
d)
Editor
69.
Which are benefits of using TikTok Business Center?
a)
To manage key actions across all ad accounts (e.g., pause campaigns in bulk)
b)
To allow more than one person to activate your activities on TikTok (e.g., ad campaigns)
c)
To use multiple types of assets (e.g., ad accounts, audiences) to promote your business on TikTok
d)
To control who has permission to access your assets on TikTok For Business
70.
Under the ad group level, which statements are true for editing Reach & Frequency campaigns?
a)
‚ÄãIf the budget has been booked, then only ad group name can be edited at ad group level.
b)
If there are changes made to targeting, budget, schedule, or frequency, you will need to rebook the ad group.
c)
‚Äã‚ÄãIf there is only one ad delivering in an ad group, then the ad cannot be turned off.
d)
If the inventory has been booked, only changes in targeting can be made.
71.
Which are features of automated rules that can help you monitor the performance of an ad?
a)
Notification schedule
b)
Change log
c)
Run schedule
d)
Automatic placement
72.
Which are some of the assets that can be viewed or shared within a Business Center?
a)
Advertiser Account, Catalogs, Pixels
b)
View Through Rate, Engagement Rate, Video Completion
c)
Statements, Invoices, Addresses
d)
Dashboard, Campaign, Tools, Analytics
73.
Which statements are true regarding Business Centers that have a Partner relationship with each other?
a)
Assets owned by the Business Center can be shared.
b)
A Partner cannot be removed once granted.
c)
Partner relationship is only available for agencies and their advertisers.
d)
Only the Admin of the Business Center can add partners.
74.
Which are benefits of Smart Creative?
a)
Combines various video, image, and text assets to create multiple variations of ads.
b)
Avoids ad fatigue and prolongs ad group lifespan.
c)
Elicits tips for creative improvement if campaign budget is not spent in full.
d)
Automatically optimizes Split testing for efficient return on ad spend.
75.
TikTok Creative Assistant can be used for which tasks?
a)
Find insights on latest TikTok trends.
b)
Brainstorm creative ideas that leverage TikTok trends.
c)
Analyze your previous ad creatives to provide future recommendations.
d)
Write promotional scripts based on targeting information.
76.
Which are editing tools that can be used to turn existing assets into ads that match TikTok's creative style?
a)
CapCut
b)
TikTok in-app Video Editor
c)
TikTok Commercial Music Library
d)
TikTok web Video Editor
77.
Which are key features of the Video Insights tool?
a)
Key frame analysis
b)
Creative inspiration
c)
Industry benchmarks
d)
Video comparison analysis
78.
Which are benefits of using Spark ads?
a)
Allows the advertiser to receive both paid and organic views
b)
Allows the advertiser to deviate from creative ad specs
c)
Leverages a brand's existing organic video
d)
Leverages a creator's existing community
79.
An advertiser wishes to repurpose their other social creatives for advertising on TikTok. Based on best practices for other platforms, these have been created as vertical video, sound-off, with subtitles. Which changes to the assets are best practices for adapting the content to TikTok?
a)
Adapt copy to match TikTok's tone of voice.
b)
Reformat video resolution to 4K.
c)
Change format to square video.
d)
Add sound to video.
80.
Which statement is true about TikTok's Commercial Music Library? 
a)
Tracks from the Commercial Music Library can be used for all types of TikTok ad campaigns.
b)
Businesses are able to download music available in the TikTok Commercial Music Library.
c)
Music cover, song name, and artist name are modifiable.
d)
Advertisers can repurpose the audio and use on other platforms.
81.
Which is the BEST option for advertisers who want to appeal a disapproved ad?
a)
Use One Click Appeal.
b)
Ask other advertisers for help.
c)
Contact TikTok community support.
d)
Submit contact form via TikTok Brand Safety Center.
82.
According to TikTok advertising policy, which types of landing pages are allowed?
a)
Ones that require a government-issued ID number to enter
b)
Ones that provide the option to subscribe to content via email
c)
Ones that are not mobile-responsive
d)
Ones that display e-commerce products without return and shipping policies
83.
Which Interactive Add-on is <b>NOT</b> available when setting up ads using a Traffic campaign?
a)
Shake Surprise
b)
Countdown Sticker
c)
Display Card
d)
Voting Sticker
84.
Which TikTok ad product incentivizes qualified users to produce branded content in response to the advertiser's brief?
a)
Branded Effect
b)
Pulse
c)
Branded Mission
d)
Reach & Frequency
85.
Which ad product is shown when a user first opens TikTok?
a)
In-Feed Video
b)
TikTok Pulse
c)
Top Feed
d)
TopView
86.
Which destinations can be set for Website Conversions objective campaigns?
a)
TikTok profile page
b)
TikTok Instant Page
c)
Advertiser‚ website
d)
TikTok Shop
87.
Which might be reasons for you to run a Lead Generation campaign with an Instant Form instead of using a form on your own website?
a)
Instant forms load faster than a typical landing page.
b)
Instant forms are limited to three custom questions.
c)
Instant forms can qualify leads through the import of existing logic from your website form.
d)
Instant forms can pre-populate fields based on available information.
88.
Which are reasons a business might want to install a TikTok Pixel on its website? 
a)
To track conversion events
b)
To optimize ad delivery and campaign performance
c)
To measure app installs
d)
To be able to capture TikTok Post-Purchase Surveys
89.
For e-commerce advertisers, which are the recommended events that should be set up for a standard web conversion campaign?
a)
Page View, Add to Cart, Complete Payment
b)
View Content, Add to Cart, Complete Payment
c)
Search, Initiate Checkout, Complete Payment
d)
Button Click, Add to Cart, Initiate Checkout
90.
Which TikTok solution enables you to transmit events directly from your server using a secure server-to-server integration?
a)
Custom Code
b)
TikTok Pixel
c)
Events API
d)
TikTok Pixel Helper
91.
What is the TikTok-recommended minimum number of conversions needed to pass the learning phase?
a)
20
b)
25
c)
50
d)
100
92.
Which strategies can be evaluated using a Split test?
a)
Top Feed product versus TikTok Pulse product
b)
Maximum Delivery bid strategy versus Cost Cap bid strategy
c)
Broad versus Narrow targeting
d)
Display Card Interactive Add-On versus Pop-Out Showcase Interactive Add-On
93.
Which are needed to create a custom identity in TikTok Ads Manager?
a)
Display name
b)
Linked organic account
c)
Profile bio
d)
Profile image
94.
You want to ensure that your campaign paces evenly during its flight. Which budget optimization method should you use at the Ad Group level?
a)
Daily budget
b)
Lifetime budget
c)
Open Budget
d)
Capped Budget
95.
Campaign Budget Optimization is a good option for advertisers who want to
a)
Optimize budgets at the account level for campaigns with the same objective.
b)
Optimize budgets across all ad groups within a campaign.
c)
Diversify budgets across multiple optimization goals within one campaign.
d)
Optimize budgets within the Business Center.
96.
Which statements BEST describe a campaign that has passed the learning phase?
a)
The campaign has reached 100% of the target audience.
b)
The budget is only spent on audiences that convert.
c)
The ad group CPA is generally below the Cost Cap bid amount.
d)
The campaign achieved 50 conversions in a 7-day window.
97.
An advertiser set up a Split test to evaluate which of two creator videos drove more followers. They ran the test for 14 days with a budget of USD $50,000 and used the Spark ad format with a Display Card Interactive Add-on versus a Pop-Out Showcase Interactive Add-on. They did not make any optimizations during the flight. Once the test concluded, the Display Card Interactive Add-on drove the most followers. Which error did they make in their Split test setup?
a)
The budget was too low.
b)
The flight was too short in duration.
c)
Two types of Interactive Add-ons were used.
d)
They did not make optimizations.
98.
Which actions MOST likely prevent your ad group from passing the learning phase?
a)
Adjusting ad settings within the first three days
b)
Running the campaign for more than seven days
c)
Pausing the campaign after seven days to evaluate performance
d)
Increasing the budget by more than 20% at a time
99.
Smart Targeting allows advertisers to improve ad performance by delivering ads outside the designated targeted audiences. Which campaign objectives allow Smart Targeting?
a)
Website conversions
b)
Community interaction
c)
Traffic
d)
Lead generation
100.
Which ad targeting dimension is built on users' long-term content consumption habits?
a)
Interest
b)
Behavior
c)
Purchase Intent
d)
Custom
101.
Which is the minimum required audience size to target Custom Audiences in an ad group?
a)
1000
b)
5000
c)
10000
d)
15000
102.
An advertiser wants to create a Lookalike Audience to reach people similar to their current customer base without oversaturating their existing customers with ads. Which are best practices they should follow when creating this Lookalike Audience?
a)
Omit source audience in targeting.
b)
Ensure the source audience size is at least 100 people.
c)
Refresh audience daily to expand the Lookalike Audience size.
d)
Create the Lookalike Audience within 12 hours of the campaign going live.
103.
Which BEST describes broad targeting on TikTok?
a)
Using only interest and behavior targeting options
b)
Setting the minimum number of firmly required targeting constraints
c)
Setting at least one targeting constraint
d)
Reaching no overlapping customers compared to a historical campaign
104.
Which app monetization models would be BEST suited for the App Event Optimization every (AEO every) event count?
a)
A news app with a subscription paywall to view content
b)
A gaming app where users can purchase in-app currency
c)
A delivery app where users can purchase food and groceries
d)
A utility app where users can pay annual bills
105.
Which statements are true for the Maximum Delivery bidding strategy?
a)
Maximum Delivery prioritizes maximizing budget utilization over achieving a target CPA.
b)
Maximum Delivery requires conversion tracking to optimize delivery.
c)
Maximum Delivery aims to drive the greatest number of results for one's budget.
d)
Maximum Delivery needs a specified bid amount to generate the most effective results.
106.
In which circumstance might using Cost Cap bidding be advantageous?
a)
Needing to ensure the budget is spent in full
b)
Having a very short campaign duration
c)
Lacking accurate conversion measurement
d)
Having strict Cost Per Action (CPA) goals
107.
If an advertiser wants to run a campaign optimizing for customers who are more likely to drive a higher purchase amount, which optimization goal should they select?
a)
Click-Based Optimization
b)
Conversion-Based Optimization
c)
Value Based Optimization
d)
App Event Optimization
108.
Consider this TikTok auction scenario for three advertisers under the same conditions except for CPA bidding: - Advertiser A bids USD $8.00/CPA
-Advertiser B bids USD $9.00/CPA
- Advertiser C bids USD $8.20/CPA
Which advertiser wins the auction, and how much do they pay?
a)
Advertiser B wins and pays USD $8.60/CPA.
b)
Advertiser C wins and pays USD $9.00/CPA.
c)
Advertiser A wins and pays USD $8.99/CPA.
d)
Advertiser B wins and pays USD $8.21/CPA.
109.
Which bidding strategy is BEST for ensuring all budget is utilized in a campaign?
a)
Maximum Delivery
b)
Cost Cap
c)
Minimum Return On Ad Spend
d)
Campaign Budget Optimization
110.
If your client wants frequent updates on their campaigns, which is the MOST efficient method?
a)
Provide access to the Audience Manager report.
b)
Schedule a daily report.
c)
Call the client with a daily update.
d)
Provide an Excel file with Ads Manager data.
111.
Which is an example of a third-party solution that helps advertisers link their TikTok media activity to actual visits to physical business locations?
a)
Offline Sales Lift
b)
Brand Lift
c)
Store Visits Lift
d)
Conversion Lift
112.
Why are minimum spend and flight time important considerations for a TikTok Brand Lift Study (BLS)?
a)
To ensure the system has time to reach enough users
b)
To ensure there are enough reach and impressions to meet statistical significance
c)
To ensure the Control and Exposed group reach an equal number of users
d)
To ensure every user has been exposed a minimum number of times to the survey
113.
The client is trying to pull the report for view-based conversions. Which metric should you use?
a)
Total Clicks
b)
Total Conversions
c)
Click-Through Attribution (CTA)
d)
View-Through Attribution (VTA)
114.
An advertiser wants to know how many times viewers clicked on the link to their website in their TikTok ad. Which metric on their report should they use?
a)
Clicks (All)
b)
Clicks (Destination)
c)
Clicks (All) + Clicks (Destination)
d)
Clicks (All) - Clicks (Destination)
115.
Which measurement solution would BEST enable a CPG advertiser to understand how awareness of their business has changed as a result of their campaign?
a)
Brand Lift Study
b)
Conversion Lift Study
c)
Multi-Touch Attribution
d)
Post-Purchase Survey
100 %
