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WorksheetsL3 Y1 Unit 2 Marketing Quiz
Total questions: 20
Worksheet time: 16mins
Which element of the marketing mix focuses on how a product is delivered to the customer?
Product
Price
Place
Promotion
What is the role of targeting in a marketing strategy?
To identify the most profitable market segments
To reduce marketing costs
To increase product variety
To improve customer feedback
What is the ultimate goal of creating a rationale for a marketing campaign?
To increase brand awareness
To justify marketing decisions
To launch new products
To expand market reach
What is the significance of positioning in marketing?
To create a unique image in the customer's mind
To lower production costs
To increase product features
To enhance customer loyalty
Which of the following is NOT considered as one of the four purposes of marketing?
Anticipating demand
Recognising demand
Communicating demand
Stimulating demand
Underestimating demand can lead to excess unsold inventory while overestimating demand can lead to missed sales and loss of competitive advantage
True
False
A customer need which is currently unfulfilled by existing services or products in the market is known as a _______
Market gap
Market place
Market sense
Market field
Recognising market demand leads to product innovation.
True
False
Which of these is not a strategy to stimulate demand?
Sales promotion
Limit supply
Launch Exclusive products
Market segmentation
The percentage of total sales in an industry generated by a single company is called its _________
Market share
Market segmentation
Market sector
Average sales
Match the brand related terms to its closest meaning
A brand's name, logo, slogan, packaging, colours etc are part of its
Brand Identity
Customer's ability to instantly recognise a brand
Brand Awareness
When customers consistently choose one bran over its competitors
Brand Loyalty
Set of human traits that define a brand
Brand Personality
How a customer perceives a brand based on their interactions
Brand Image
A strategy of expanding a company's product or service offerings into new markets or industries.
Diversification
New product development
Product innovation
Market restructuring
Smaller segments of the market targeted at customers who have specific needs and wants is called (a) market
Categorise these brands/ products as mass or niche.
Coca Cola
Sainsbury's
Warburtons
Almond Milk
Patek Philippe
Lush
Match the following examples of segmentation with their type.
Segmentation based on climate and weather
Geogrpaphic
Age, gender, and income of customers
Demographic
A business targeting existing customers
Behavioural
A golf wear brand targeting members of a golf club
Psychographic
A marketing statement that explains what makes a product or service better than its competitors and why customers should buy it.
Unique Selling Proposition
USB
Brand leadership
Brand Essence
Which of the following is NOT an internal factor that affects the development of a marketing campaign.
Cost of the campaign
Availability of funds
Staff Expertise
Environmental issues
Match the external factors to its examples.
Stability of the government and fiscal policies.
Political
Unemployment rate in a country
Economic
Change in customer preference
Social
Employment legislation and health and safety issues
Legal
Carbon footprint and sustainable practices
Environmental
The principles and values that the business has is called as its ________
Ethics
Mission
Corporate social responsibility
Promise
Which element of the marketing mix is concerned with the communication of the product's value to the customer?
Product
Price
Place
Promotion