WorksheetsMarketing mix - Place and Promotion
Total questions: 9
Worksheet time: 7mins
What two factors does "Place" try to decide?
______ the product will be distributed and _____ people will buy it.
(a)
How were travel products sold in the past?
Through _____ _____ .
(a)
What has changed the idea of “Place” nowadays?
(a)
Why is physical location not important anymore?
Because many customers now _____ _____ directly with the operator or airline.
(a)
Promotion in marketing means the same as advertising.
True
False
Through promotion, customers are told that the products are real.
True
False
Direct mails, TV ads and POS material are some illustrations of direct marketing.
True
False
Offering discounts is the only promotion technique.
True
False
If customers use the services of an airline for a long time, they can earn a frequent flyer programme.
True
False
