WorksheetsSocial Commerce and Digital Marketing - Introduction
Total questions: 18
Worksheet time: 8mins
The purpose of Digital Marketing is ...
To encourage users to use mobile devices like mobile phones and mobile tablets
To save time and effort in marketing
Leverage on digital platform to promote and sell goods and services
To protect the environment as print media is bad for the environment
To increase website traffic and visibility in search engine results pages through paid and unpaid (organic) methods. Choose more than 1.
Digital Advertising
Search Engine Marketing
Search Engine Optimisation
Display Advertising
Which of the list is NOT a digital marketing advantage?
Cost effectiveness
Higher engagement compared to traditional marketing
ROI is easily tracked
All audience is suitable for digital marketing
Which of the following is a digital marketing strategy consideration?
Goals aligned with business goals and strategy
Identify target audience information e.g. values, needs, interests
Use engaging contents e.g. photos, animations, videos, blogs
All the above
What is a a factor to ensure consistently good ranking on a search engine?
Good passwords
Good details
Good users
Good keywords
SEO is the acronym for?
Site Efficiency Optmisation
Site Engine Optimisation
Search Engine Optimisation
Search Engine Original
PPC is the acronym for?
Program Pay Customer
Problematic Placement Code
Pay Per Click
Program Preparation Computer
What does "branding" mean in digital marketing?
Your target market
Market Segmentation
Personal identity/image
All of them
Digital marketing is often referred to as___________.
online marketing
internet marketing
web marketing
All of the above
_________ is a form of Internet marketing utilizing social networking websites as marketing tool.
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Content Marketing
Some Websites rank better than other websites because of a powerful web marketing technique called___________.
Search Engine Optimization
Web Designing
Branding
Search Engine Marketing
The players and their interactions, which influence how an organisation responds in its marketplace and shape the immediate trading environment is called as…
Internal environment
External environment
Micro environment
Macro environment
Which of the following are part of Digital Marketing?
E-mail Marketing
Social Media Marketing
Web Marketing
All of the above
The main advantage of online advertisement is __________.
Low-cost promotional strategy
Online advertising is promotional as well as informational
Trackable
All of the above
Which of the following is most accurate?
If you know about your target audience's intent, you can easily focus on creating valuable content.
You should compare the value of Content Marketing with that of other marketing strategies carried out by competitors.
Both (a) and (b) are true
Both (a) and (b) are false
For products are not typically available for online purchase, the main focus to develop an online experience of the brand is _______
Transactional
e-commerce
Services-oriented relationship building
Brand-building
Social network or community
This _________ focus on enabling community interactions between different consumers
Publisher or media site
Social network or community
Services-oriented relationship building
Brand-building
_______ refers to any kind of advertising that asks for and respects a customer's explicit consent when sending marketing information.
Transactional
e-commerce
Permission Marketing
Customer Engagement
Content Marketing
