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Worksheets22ME503_BPLM_Activity
Total questions: 30
Worksheet time: 15mins
Which is not a stage of the product life cycle?
Product development
Introduction
Decline
Maturity
Competitive growth
Select the products that do not follow the product life cycle.
Fads
Styles
Automobiles
Fashions
In this stage:
•Begins when the company develops a new-product idea
•Sales are zero
•Investment costs are high
•Profits are negative
Product development
Introduction
Growth
Maturity
Decline
In this stage:
•Low sales
•High cost per customer acquired
•Negative profits
•Innovators are targeted
•Little competition
Product development
Introduction
Growth
Maturity
Decline
In this stage:
•Low sales
•High cost per customer acquired
•Negative profits
•Innovators are targeted
•Little competition
Product development
Introduction
Growth
Maturity
Decline
In this stage:
•Rapidly rising sales
•Average cost per customer
•Rising profits
•Early adopters are targeted
•Growing competition
Product development
Introduction
Growth
Maturity
Decline
In this stage:
•Sales peak
•Low cost per customer
•High profits
•Middle majority are targeted
•Competition begins to decline
Product development
Introduction
Growth
Maturity
Decline
In this stage:
•Declining sales
•Low cost per customer
•Declining profits
•Laggards are targeted
•Declining competition
Product development
Introduction
Growth
Maturity
Decline
Which one is NOT a stage in the PLC?
maturity
decline
growth
development
Which stage has rapid sales?
introduction
maturity
decline
growth
Which stage has lots of competitors?
growth
maturity
introduction
decline
What is a product extension?
longer production time
products with extension features
strategies to keep the product from declining
products that keep going through the different stages
Which stage requires lots of advertising?
introduction
growth
maturity
decline
Which stage has the least production costs?
introduction
maturity
decline
growth
What should a business do in the intro stage?
make lots of their product
build up sales
increase staff numbers
increase customer awareness
What could a business do in the decline stage?
remove the product from the market
use a product extension strategy
increase production
sack the directors and start again
Which stage has economies of scale?
introduction
growth
maturity
decline
What stage would Netflix be in? Discussion.
introduction
growth
maturity
decline
What stage would Kleenex handee towels be in? Discuss.
Introduction
Maturity
Decline
Growth
What stage has numbers of prototypes?
introduction
growth
maturity
decline
What stage would a business have large market share?
Intro
growth
maturity
decline
What stage could encourage niche markets?
intro
growth
maturity
decline
What stage would gluten free sausages be in?
intro
growth
maturity
decline
What has Coke Cola done to its product to survive?
change the recipe
change the bottle
change the size
change the logo
What has Coke Cola done to its product to survive?
change the recipe
change the bottle
change the size
change the logo
What stage will have decreases in production?
intro
growth
maturity
decline
What stage has least competitors?
intro
maturity
decline
growth
Which stage would Nivea men's moisturiser be in? Discuss.
intro
maturity
decline
growth
What is the MAIN purpose of using a PLC?
to help with staffing issues
to improve customer service
to help make better marketing decisions over time
to lift salaries for directors
During this stage, the product is launched. Usually a loss is made during this phase as Sales are low (but increasing)
Development
Introduction
Growth
Maturity
Decline
