WorksheetsChapter 2: Social Media in Business
Total questions: 20
Worksheet time: 10mins
What is EXECUTIVE buy-in?
A measure of profitability
The commitment from employees
The support and commitment from top management towards a particular project
The influence of social media
What does company culture refer to?
The shared values, beliefs, and practices that characterize the organization
The goals of the company
The executive buy-in of the company
The organizational goals
What does ROI stand for?
Return on Investment
Rate of Investment
Return on Industry
Rate on Internet
Which organizational level refers to the number of managerial layers a company has - also known as a hierarchy (think of layers like a structure)
Organization Arrangement
Organizational Matrix
Organizational Structure
What is Functional Organizational Arrangement?
Grouped together based on geographical location, product lines, or customer demographics
Combining functional and divisional and then assigning teams
Grouped together based on functionality or activity such as markingeting, sales, products, etc.
What is a mission statement?
A brief description of an organization's purpose and core values
A marketing strategy document
A financial report outlining company performance
A detailed business plan
What is a core business goal?
A secondary objective for maintaining operations
A target set for product development
A primary objective that a business aims to achieve to ensure its growth and success
A long-term goal to expand the business internationally
What is Organizational Arrangement?
Refers to how a company arranges its employees together
Refers to the number of managerial layers a company has - also known as a hierarchy
Combining both functional and divisional
What is Crowdsourcing?
The practice of outsourcing tasks to other companies
The practice of gathering ideas, services, or content from large groups of people, typically SOURCING from an online community
The practice of collecting competitive intelligence
The practice of gathering data from social media users
What is Crowdshaping?
The use of predictive modeling to forecast market trends
The use of data analytics to shape marketing strategies
The use of real-time data collected from a large group of people to SHAPE business strategies and decisions
The use of focus groups to influence business decisions
Ethan and Molly learned about crowdsourcing at a morning webinar. They have been asked to write a report and include a recommendation on whether to pursue it as a social media strategy. Ethan and Molly have listed several benefits. Which of the following might they have included in their report?
Crowdsourcing will always increase the number of followers
Crowdsourcing does not infringe on copyrights and trademarks
Crowdsourcing creates a safe space to share ideas
Crowdsourcing will generate new product ideas
The social media team would like to have every department participate on social media. However, the company went through layoffs six months ago which has created a fearful culture. What is the best decision on this strategy?
Move forward with an expensive kickoff party after working hours
Allow two departments to post every week on each platform
Wait six months and reevaluate the culture of the company
Only allow employees with over 10 years with the company to post
The city council created a social media campaign to promote new ideas for the lake park. Some of the ideas posted include a skate park, aqua park, fishing dock, and a cable-based wake park. The council was excited about the ideas and the level of participation. What technique did the council leverage on social media to get these results?
Crowdshaping
Crowdsourcing
Crowdfunding
Crowdsharing
A large animal park asks that visitors download their social media app and keep it open while in the park. They also ask that the app be allowed to access their geolocation data. The visitor will receive alerts on long wait lines. Emergency contact information will be sent out through the app. What is this method for creating a good customer experience called?
Innovation
Crowdshaping
Crowdsourcing
Mobile Alerts
Mark prepares an executive report after every social media campaign. Mark noticed that leadership has begun to reshare content from the company's social media platforms. What is a benefit for the reporting that Mark does?
Improved customer service for the company customers
Obtaining and keeping executive buy-in
Increasing likelihood that he will receive a promotion soon
Improved culture that will result in better product quality
A large company hired interns to help with a large social media campaign. The social media team trained the interns and provided them with the style and brand guides. The quality of work from the interns was poor - product descriptions were mixed up and the company brand was damaged. What was the likely reason these problems occurred?
Interns may feel that they are social media savvy and do not need guidelines to help them do their job
Interns do not know or understand the company, brands, or products well enough to represent them online
Interns tend to want to do well to move up the corporate ladder and it would be hard to maintain this level of initiative
What does B2B stand for?
Business to Buyer
Business to Business
Buyer to Business
Business to Consumer
Outbound communication that typically goes from business to consumer is known as? (Most of social media is this)
B2B
B2C
C2B
C2C
Inbound communication that often includes requests, feedback, customer service, inquiries, etc.
Business to Consumer
Consumer to Business
Consumer to Consumer
Two-way communication that helps with word-of-mouth advertising for consumers. This helps share information about products with others
B2B
B2C
C2B
C2C
